The trend cycle has reached a Pantone 219 C-drenched fever pitch in Barbiecore, the aesthetic du jour defined by all things kitschy, nostalgic, unflinchingly feminine, and — above all — pink.
Barbiecore initially emerged as an offshoot of the BimboTok movement of 2020 and picked up momentum from a monochromatic magenta Valentino collection last fall, as previously reported by Mashable's Meera Navlakha. But Greta Gerwig's big-screen take on the deified Mattel doll (and the omnipresent marketing campaign that's accompanied it) was the metaphorical Mento dropped into its churning saccharine seas.
The Barbiecore landscape of 2023 is seemingly boundless from a shopping standpoint, especially with brand and retailer tie-ins to the movie now numbering in the hundreds across the realms of fashion, beauty, food, houseware, pets, and even video games. It might seem like overkill, depending on your personal relationship with hot pink, but that's also kind of the point: Few things are more Barbie-coded than consumerism.
Read on for a comprehensive guide to all of the best Barbiecore products out there, from official, limited-edition collabs worth the hassle of navigating restocks to fuchsia, bubblegum, blush, and rose-toned variants of everyday items that may have flown under your radar.
Stasher bags
For snackaholics
Made in a variety of sizes and a rainbow of different colors, Stasher's reusable silicone bags and pouches are eco-friendly alternatives to the single-use plastic variety. (Bonus: You can safely toss them in the freezer, oven, microwave, and dishwasher.) Plop a few of your giftee's favorite chips, candy, or snacks in there and you're golden.
Buying Options
Stasher bags
The Homesick Barbie Dreamhouse Candle
This Barbie is a vibe curator!
If you can't swing a stay at Barbie's Dreamhouse while it's up on Airbnb, you can at least make your place smell like it. Homesick's official Dreamhouse-inspired candle features notes of rose, peonies, jasmine, lemon zest, sandalwood, and plush velvet and burns for up to 80 hours with proper care.
Buying Options
The Homesick Barbie Dreamhouse Candle
The Brooklinen Wavelength Robe in Hawaiian Punch
This Barbie chillaxes!
Available in a groovy new wavelength pattern for summer, Brooklinen's mid-length robe made with 100 percent Turkish Cotton is thick and expensive-feeling. (PSA: There are matching hand towels, bath towels, and bath sheets, too.) It's offered in sizes XS to XL.
Buying Options
The Brooklinen Wavelength Robe in Hawaiian Punch
The Universal Threads Women's Short Sleeve Button-Front Boilersuit in Pink
This Barbie stans Greta Gerwig!
Target's denim brand has a spot-on dupe of the bubblegum pink jumpsuit "Barbie's" director wore during filming that's available online in sizes 0 to 30. It's a stylish but still-comfy option for a themed party or Barbenheimer screening (just add fedora).
The Motorola Razr+ in Viva Magenta
This Barbie survived the early 2000s!
Motorola resurrected its iconic Y2K flip phone a few years ago, and this summer's new model is the best one yet: It's equipped with a powerful Qualcomm Snapdragon 8+ Gen 1 chipset and a useful external display (billed as the largest for a device of this kind). T-Mobile exclusively carries it in Viva Magenta, Pantone's 2023 color of the year.
Buying Options
The Motorola Razr+ in Viva Magenta
The Apple AirPods Max in Pink
This Barbie can't concentrate without total silence!
These Mashable Choice Award-winning headphones from 2020 offer best-in-class noise cancellation, a convenient transparency mode, immersive spatial audio, and up to 20 hours of listening time per charge. This variant is more of a salmon compared to the iPad's true pink in all of its full-saturated glory, but I'll allow it.
Buying Options
The Apple AirPods Max in Pink
The Ruggable Barbie Pink Ombre Rug
This Barbie watches HGTV!
Look away, Chip and Joanna. Ruggable's machine-washable rug covers and doormats got the yassification treatment for its official Barbie collection. This gradient pink number comes in nine different sizes (including two runners) starting at $109.
Buying Options
The Ruggable Barbie Pink Ombre Rug
'Barbie: The Album' on vinyl
This Barbie has the range!
Atlantic crammed the "Barbie" movie soundtrack with bops from Dua Lipa, Lizzo, Nicki Minaj (featuring Ice Spice), Billie Eilish, Charli XCX, and HAIM — a pophead's dream blunt rotation. There are no fewer than eight vinyl variants of it available at different retailers.
Buying Options
'Barbie: The Album' on vinyl
The Impala Lightspeed Inline Skates in Barbie Bright Yellow
This Barbie blades!
Impala is selling exact replicas of the highlighter yellow skates Margot Robbie and Ryan Gosling wore in the Barbie movie, down to the pink laces and the star accent on the back of the boots. They already sold out once before, so make it snappy if you want a pair.
Buying Options
The Impala Lightspeed Inline Skates in Barbie Bright Yellow
The FUNBOY x Malibu Barbie Golf Cart Pool Float
This Barbie is craving a daiquiri!
FUNBOY's two-person golf cart floatie has been decked out in baby pink and floral hubcaps as part of its limited-edition Barbie collab. It comes with two cup holders and a removable fringe lining for a teensy bit of shade. Now, to find a friend with a pool...
Buying Options
The FUNBOY x Malibu Barbie Golf Cart Pool Float
The Igloo Retro Picnic Basket in Tea Rose
This Barbie glamps!
A miniature version of this candy-colored, vaguely vaporwave cooler from Igloo's '90s-inspired Retro Collection wouldn't look out of place in a Barbie Dream Camper. You can carry it easily with one hand, use its lid for extra seating, and fill it with up to three dozen 12-ounce cans.
Buying Options
The Igloo Retro Picnic Basket in Tea Rose
The Neon Cowboys Hat in BeauPeep
This Barbie yees AND haws!
Rain-resistant and well-ventilated for hours of comfortable wear, Neon Cowboys' extremely rad light-up hats were inspired by glowing bar signs its founder spotted at a country music festival. The pink one was up for preorder when I last checked, with deliveries slated for late August.
Buying Options
The Neon Cowboys Hat in BeauPeep
The Polaroid 600 Malibu Barbie Instant Film Camera
This Barbie still uses VSCO!
The Wisconsin-based tech restoration company Retrospekt teamed up with Polaroid and Mattel for a Barbie-themed film camera built from refurbished vintage parts back in 2020. The original pink and green colorway is now sold out, but the newer Malibu Barbie version (which comes with a sticker sheet for decorating its exterior) is still up for grabs.
Buying Options
The Polaroid 600 Malibu Barbie Instant Film Camera
The CHI X Barbie 1.25-inch Ceramic Hairstyling Iron in Totally Hair
This Barbie is thinking about getting bangs!
CHI collabed with Barbie on four limited-edition collections of its hair care tools, including one that pays homage to 1992's Totally Hair Barbie (still the bestselling Barbie of all time). The straightener has a digital display with temperature presets and 1.25-inch ceramic floating plates that glide through hair smoothly in a single snag-free motion.
The Tangle Teezer x Barbie Ultimate Detangler Brush in Totally Pink
This Barbie is having a good hair day!
I distinctly remember fixing an old Barbie doll's frizzy, matted hair with a dunk in diluted fabric softener, but I think we can all agree that Tangle Teezer's flagship detangling brush is a better option for knotted human tresses. It's now available in this limited-edition colorway as part of an official Barbie collab.
The Barbie x Kitsch Satin Pillowcase
This Barbie is on SkinTok!
Kitsch's Barbie collection includes two pillowcases made of shiny satin, which may help reduce acne and hair breakage while you sleep. Take your pick from Iconic, a hot pink solid, or a blue-checkered Malibu pattern dotted with blush palm trees and Barbie silhouettes.
Buying Options
The Barbie x Kitsch Satin Pillowcase
The Canada Pooch Barbie Everything Harness
This Barbie has four legs!
Ms. Roberts' stints as a vet, pet groomer, pet photographer, and pet store owner inspired the Canada Pooch x Barbie collection of very fashionable, very pink dog gear. This limited-edition no-pull harness comes in four sizes and two prints (Barbie logo or checkered pink) starting at $36.
Buying Options
The Canada Pooch Barbie Everything Harness
The Béis Carry-On Roller in Barbie Pink
This Barbie is a Delta Sky Club regular!
The hardsided carry-on from Béis' chic Barbie collab has smooth-spinning wheels, a cushioned handle, and a zipper puller that expands it by up to 12 inches. It was sold out at the time of writing (as was the rest of the collection), but you can hop on a waitlist to get emailed when it's restocked.
Buying Options
The Béis Carry-On Roller in Barbie Pink
The Baggu Horizontal Zip Duck Bag in Pink Awning Stripe
This Barbie overpacks!
Baggu's elevated tote bag made from recycled cotton canvas has a zippered closure, adjustable straps, and a roomy interior with a patch pocket and enough space for a 15-inch laptop. Get this pink and white striped one for subtle Barbie-ness at the beach or farmers market.
Buying Options
The Baggu Horizontal Zip Duck Bag in Pink Awning Stripe
The SKIMS Fits Everybody Slip Dress in Neon Pink
This Barbie #OOTDs!
Kim Kardashian's viral shapewear line passed Mashable's hype test with flying colors, and this soft, curve-hugging mini dress from the Fits Everyone collection is one of several pieces available in a dramatic fluorescent pink. It comes in sizes XXS to 4X.
Buying Options
The SKIMS Fits Everybody Slip Dress in Neon Pink
Barbie x Dragon Glassware Wine Glasses
This Barbie coordinates happy hour!
Available in sets of two, Dragon Glassware's officially-licensed pink and magenta wine glasses come embellished with a gold Barbie logo on their bases. Christening them with anything other than a nice, crisp rosé feels sacrilegious.
Buying Options
Barbie x Dragon Glassware Wine Glasses
The PlayStation DualSense Wireless Controller in Nova Pink
This Barbie has strong opinions about 'The Last of Us Part II'!
Featuring engaging haptic feedback and adaptive triggers with dynamic resistance, the DualSense wireless controller that comes with the PlayStation 5 is its "true secret weapon," to quote one of my former colleagues. It launched in this galaxy-inspired hue last year alongside a matching console cover.
Buying Options
The PlayStation DualSense Wireless Controller in Nova Pink
Barbie x Crocs Clogs and Sandals
This Barbie is over high heels!
Barbie x Crocs is a campy match made in hot-pink heaven featuring four slip-on styles that come decorated in themed Jibbitz charms (starting at $59.99), including platform clogs and sandals lined with magenta fuzz. Sign up for restock alerts via text if your favorite pair is sold out.
Buying Options
Barbie x Crocs Clogs and Sandals
The Fitbit Inspire 3 in Lilac Bliss/Black
This Barbie is breaking a sweat!
The Fitbit Inspire 3 is a sleek entry-level fitness tracker from last fall that's capable of monitoring your heart rate, counting your daily steps, and analyzing the quality of your sleep. It has a battery life of up to 10 days per charge, which is double that of the $130 Fitbit Luxe (a similar-looking model from 2021 that also comes in a shade of pink).
Buying Options
The Fitbit Inspire 3 in Lilac Bliss/Black
The Beautiful 2QT Cast Enamel Heart Dutch Oven in Pink Champagne
This Barbie is a home chef!
The heart-shaped Dutch oven from Drew Barrymore's kitchen line at Walmart is charmingly cutesy — and cheaper than its Le Creuset counterpart by about $175. It's oven-safe up to 500 degrees Fahrenheit and coated in nonstick enamel that's safe to run through the dishwasher.
A$AP Nast x Warby Parker NST2-002 sunglasses in Pink Nebula
This Barbie is nearsighted!
Designed in partnership with rapper and stylist A$AP Nast, these funky Warby Parker frames (available with and without prescription lenses) will protect your eyes from the bright Malibu sun. They're not included in the retailer's home try-on program, but you can see how they look virtually using the Warby Parker smartphone app.
Buying Options
A$AP Nast x Warby Parker NST2-002 sunglasses in Pink Nebula
The Nintendo Switch Lite in Coral
This Barbie commits war crimes against Koroks!
What it lacks in detachable Joy-Cons, the Switch Lite more than makes up for with impressive portability and an ultra-reasonable price tag. I regret to inform you that zero Barbie titles have made it into Nintendo's library (not counting a "Hot Wheel Unleashed" DLC), though Wild River Games' "Horse Club Adventures" might scratch an adjacent itch.
Buying Options
The Nintendo Switch Lite in Coral
The Keurig K-Mini in Dusty Rose
This Barbie caffeinates!
The K-Mini is Keurig's slimmest single-serve coffee maker — and the model with the most color options, including this matte pastel pink — making it a stellar pick for small apartments and dorm rooms with limited countertop real estate. Its has a one-cup reservoir and a brew time of about two minutes.
Buying Options
The Keurig K-Mini in Dusty Rose
The Ultimate Ears WONDERBOOM 3 in Hyper Pink
This Barbie pumps the jam, pumps it up!
The latest version of Ultimate Ears' bold little Bluetooth speaker offers stereo sound with oomphy bass and up to 14 hours of playtime per charge. It's waterproof, floatable, dustproof, and durable enough to withstand five-foot drops, making it a great option for outdoor and on-the-go use.
Buying Options
The Ultimate Ears WONDERBOOM 3 in Hyper Pink
The Razer Blade 14 in Quartz
This Barbie rage-quits!
Last year's pink Razer Blade 14 raises an important question: Can a gaming laptop serve cunt? Its specs include an AMD Ryzen 9 6900HX processor, a NVIDIA GeForce RTX 3070 Ti GPU, and 1TB of storage. If only "Barbie Fashion Designer" ran on Windows 11.
Buying Options
The Razer Blade 14 in Quartz
A custom Hydro Flask Water Bottle in Camellia
This Barbie hydrates!
Mashable's favorite reusable water bottles for keeping cold bevs cold are customizable in a rainbow of colors, and as far as I can tell, no one can legally stop you from making one that's entirely pink. Choose from five different sizes and two different mouth shapes starting at $39.95.
Buying Options
A custom Hydro Flask Water Bottle in Camellia
The Apple iPad (10th generation) in Pink
This Barbie multitasks!
After years of half-assing its attempts with rose golds and light corals, Apple finally gave us a properly pink device in the form of its 2022 iPad, a 10.9-inch tablet with a Liquid Retina display, an A14 Bionic chip, and upgraded cameras. Do the iPhone next, cowards!
Buying Options
The Apple iPad (10th generation) in Pink
The Barbie x Joybird Dreamhouse Ainsley Sofa
This Barbie has a real-life Dreamhouse!
Joybird put a Barbie spin on its minimalist Ainsley Sofa with five new limited-edition, jewel-toned fabric options: Dreamhouse Rose Quartz, Dreamhouse Pearl, Dreamhouse Emerald, Dreamhouse Amethyst, and Dreamhouse Tourmaline. Each one comes with metal legs finished in antique gold and cushy oversized pillows.
Buying Options
The Barbie x Joybird Dreamhouse Ainsley Sofa
The 'Barbie: The Movie' KEN-RGY Muscle Tee
This Barbie has seen the memes!
If you don't think you have the confidence, the charisma, or the chiseled plastic abs to pull off this top from Mattel's collectibles store (available in sizes S to 2XL), let me assure you: You are Kenough.
Buying Options
The 'Barbie: The Movie' KEN-RGY Muscle Tee
The Barbie x AQUA Pink Crystal Heart Drop Earrings
This Barbie accessorizes!
Out of the myriad Barbie fashion collabs released this year, Bloomingdale's is one of the most wearable. (I'm operating under the assumption that some office dress codes might frown upon a muscle tee emblazoned with "KEN-RGY.") These delicate gold-plated earrings set with pink glass gems are a highlight.
Buying Options
The Barbie x AQUA Pink Crystal Heart Drop Earrings
The Lululemon Everywhere Belt Bag Large 2L in Raspberry Coulis/Wild Berry
This Barbie is going for a hot girl walk later!
The upgraded version of Lululemon's TikTok-famous fanny pack (c'mon, it's a fanny pack) is twice as big as the original — there's two whole liters of space in the main compartment. It comes in this vivid pop of cerise for a playful take on an athleisure staple.
The Carhartt Knit Cuffed Beanie in Pink Glow
This Barbie lives in a humid continental climate!
The workwear and outdoor apparel brand's popular knit beanie is a foolproof sub-$25 gift for just about anyone. This blaze pink shade is almost definitely geared toward deer hunters, but feel free to co-opt it for everyday wear.
Buying Options
The Carhartt Knit Cuffed Beanie in Pink Glow
'Forza Horizon 5'
This Barbie puts it into speed drive!
You wanna go for a ride? Xbox Game Studios' 2021 racing game is canonically Barbiecore following an update that added virtual versions of Barbie's pink 1956 Chevrolet Corvette EV and Ken's silver 2022 GMC Hummer EV Pickup. Players can download them for free through the in-game Message Center.
Buying Options
'Forza Horizon 5'
A Philodendron Pink Princess
This Barbie has a green thumb!
This rare, pink-streaked vine is the undisputed "It" girl of houseplants, and highly variegated cuttings can sell for hundreds of dollars. If you can't find one at your local florist or nursery, you can order a small established plant online from The Sill — we're big fans of its thoughtful packaging and detailed care tips.
Buying Options
A Philodendron Pink PrincessTopics: Entertainment, Film, Stranger Things, Netflix, Stasher bags, The Homesick Barbie Dreamhouse Candle, The Brooklinen Wavelength Robe in Hawaiian Punch, The Universal Threads Women's Short Sleeve Button-Front Boilersuit in Pink, The Motorola Razr+ in Viva Magenta, The Apple AirPods Max in Pink, The Ruggable Barbie Pink Ombre Rug, 'Barbie: The Album' on vinyl, The Impala Lightspeed Inline Skates in Barbie Bright Yellow, The FUNBOY x Malibu Barbie Golf Cart Pool Float, The Igloo Retro Picnic Basket in Tea Rose, The Neon Cowboys Hat in BeauPeep, The Polaroid 600 Malibu Barbie Instant Film Camera, The CHI X Barbie 1.25-inch Ceramic Hairstyling Iron in Totally Hair, The Tangle Teezer x Barbie Ultimate Detangler Brush in Totally Pink, The Barbie x Kitsch Satin Pillowcase, The Canada Pooch Barbie Everything Harness, The Béis Carry-On Roller in Barbie Pink, The Baggu Horizontal Zip Duck Bag in Pink Awning Stripe, The SKIMS Fits Everybody Slip Dress in Neon Pink, Barbie x Dragon Glassware Wine Glasses, The PlayStation DualSense Wireless Controller in Nova Pink, Barbie x Crocs Clogs and Sandals, The Fitbit Inspire 3 in Lilac Bliss/Black, The Beautiful 2QT Cast Enamel Heart Dutch Oven in Pink Champagne, A$AP Nast x Warby Parker NST2-002 sunglasses in Pink Nebula, The Nintendo Switch Lite in Coral, The Keurig K-Mini in Dusty Rose, The Ultimate Ears WONDERBOOM 3 in Hyper Pink, The Razer Blade 14 in Quartz, A custom Hydro Flask Water Bottle in Camellia, The Apple iPad (10th generation) in Pink, The Barbie x Joybird Dreamhouse Ainsley Sofa, The 'Barbie: The Movie' KEN-RGY Muscle Tee, The Barbie x AQUA Pink Crystal Heart Drop Earrings, The Lululemon Everywhere Belt Bag Large 2L in Raspberry Coulis/Wild Berry, The Carhartt Knit Cuffed Beanie in Pink Glow, A Philodendron Pink Princess, 'Forza Horizon 5'
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