We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A sleek time-marked water bottle that says "hydration, but make it chic." Reviewers love this bottle not just for the chic frosted, minimalist look, but because it's super lightweight, leakproof, and motivational re: keeping yourself fully watered.
Promising review: "Saw it on TikTok and thought it would be a great bottle for work. It is very sleek and lightweight enough to carry when you have other items in your hand. I love the modern look and cleans very easily! The time increments really do motivate, definitely ordering again for myself and gifts. Fast delivery and very nice packaging." —Rosa
Get it from Amazon for $15.99+ (available in three colors and two sizes).
2. A pair of popular cross-waist leggings heralded as the perfect comp for the Aerie leggings that went viral on TikTok — reviewers love this version for the streamlined look, the soft four-way stretch, and of course, the hidden pocket in the waistband. 👀
Promising review: "I bought these leggings because I saw a plus size women on TikTok raving about them and thought they were cute! I read reviews and 90% of them were great so I ordered them. When I got them the next day I immediately put them on and I LOVE THEM! They are soooo soft and comfy, and not see through at all! Definitely recommend these!" —Taylor
Psst — if you have Amazon Prime Wardrobe, you can try this piece out before you buy it!
Get it from Amazon for $23.98 (available in women's sizes XS–3X, two inseams, and dozens of colors).
3. A roomy duffel bag that's practically *screaming* "take me on a weekend road trip — this durable, water-resistant duffel comes with long handles for easy maneuvering, a side panel to hook it to a roll-on suitcase, and even has compartments to separate dry clothes from wet/dirty clothes.
It's water-resistant and has an adjustable long strap.
Promising review: "I recently went camping and was able to pack a lot into this bag. It zipped up easily. I love the color, it's almost a 'neutral pink' and not too 'look at me, I'm Barbie in the woods!' The shoulder strap was comfortable, the handles were comfortable, too. It was snowing while unloading from the truck to the cabin and despite this bag getting wet (and VERY cold) everything inside was very dry." —Smile Saurus
Get it from Amazon for $21.49+ (available in a variety of colors and four styles).
4. A cloud-shaped utility knife you *need* in your life if you're a person who gets a lot of packages — this will save you a whole lot of time and effort (and DESPAIR over your ruined nails) with quick, easy cuts.
Check out a TikTok of the cloud knife in action.
Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski
Get a set of six from Amazon for $7.40.
5. An oh-so-chic adjustable mini belted pack (aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative when you're on the move. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry.
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear.
Get it from Amazon for $16.98 (available in 31 colors).
6. A set of affordable, pretty pastel wireless Bluetooth earbuds reviewers compare to AirPods, except arguably better — these are completely waterproof (like, you can fully take them in the shower) and come with several silicone earbuds to get the best fit possible.
These come with a wireless charging case that provides up to 14 hours of charge (with the earbuds able to play for four-plus hours with each full charge).
Promising review: "Best decision! These are the greatest headphones ever! I saw them on TikTok months ago and added them to my wishlist. I got a new phone that doesn't have the headphone port so I decided it was time to finally buy them. They are amazing and I probably won't ever take them out of my ears! 😂" —Katlyn D Arnold
Get it from Amazon $18.99+ (clip the "$5 off coupon" for this price; available in five colors).
7. A plug-in color-shifting mushroom light for anyone whose little hobbit heart could use an extra dose of cozy in their room. Reviewers swear by this lil bub for navigating their rooms at night!
Check out a TikTok of the mushroom night-light in action.
Promising review: "I LOVE this night-light. It's in my bathroom and is a lovely addition. It turns off the second the lights go on which is nice that I don't have to worry about accidentally leaving it on. Super cute and the little itty-bitty lighting element does a good job lighting, just enough so I don't have to turn the main lights on in the middle of the night." —1Thand
Get it from Amazon for $5.97.
8. A sleek glass top Keurig pod organizer to fit discreetly under your coffee machine and give you easy access to pods full of those smushed up beans you love to guzzle so much.
Nifty Solutions is a small business specializing in kitchen storage and baking products.
Promising review: "I used to have the K-Cup tower. I was tired of the counter space it was taking up. I ordered this and it works great!! The coffee maker fits on top perfectly. I love how you can hold down the lever and slide the whole thing. The K-Cup drawer slides in and out easily, no issues. My daughter saw mine when she visited and ordered one for herself too!" —Emily
Get it from Amazon for $31.99 (available in five colors and seven other styles).
9. A seamless Skims-esque bodysuit that is (gasp!!) comfortable for long day wear, and way more affordable to boot. This makes for an excellent staple piece to dress up, down, and arouuuunnddd towwnnn, especially in the summer heat.
10. A cloud-shaped magnetic key holder for an absurdly cute storage option for keys that will prettttyyy much guarantee you never lose them again.
Promising review: "So, yes, TikTok made me buy this, but so far I really like it. It's obviously very adorable and offers a charming spot to keep my keys that works with my entryway. I'm really surprised by how strong the hold is for such a small object — I carry my car fob and a few keys and so far it's holding strong. I hung it with Command strips to avoid any potential damage to the wall and I will say make sure it's level as the hold is not so good on an angle (but that was from the original in-hand testing). Definitely recommend and for the price, I'm very tempted to get one for my at-work office." —D. Carter
Get it from Amazon for $7.48.
11. Tonymoly Magic Food Strawberry Mushroom Sugar Scrub, aka an enchanting, cottagecore combo of strawberry seeds, sugar, and mushroom extract that helps remove dead skin cells and even out texture for brighter, smoother skin.
Promising review: "New favorite scrub! Dudes, it's got real strawberry seeds. The fine sugar and the thick glycerin texture make this a very gentle scrub that leaves your skin moisturized. I'm sure those seeds don't really add to the exfoliating, but come on, proper seeds, it's too cute. I can see myself using this up fairly quickly, as it's the first thing I reach for when my skin feels dull or flaky. The smell is heavy and sweet, like strawberry syrup, but doesn't linger on skin after rinsing." —autumn
Get it from Amazon for $15.68.
12. A delightfully practical Stojo collapsible travel cup (with a straw!) you can use to drink coffee or water on the go — reviewers love that it collapses to a teensy, easy-to-store size, and that you can easily reheat it in the microwave, unlike other travel mugs.
Check out a TikTok of the Stojo collapsible cup in action.
Stojo is a small business that specializes in dishwasher-, microwave-safe storage and travel products with the goal of eliminating single-use plastics.
Promising review: "I take my lunch to work and during mid day I like to use the Keurig to brew a cup of coffee. The 12-ounce Stojo cup I purchased is very practical. It is thick and durable. The plastic collar enables you to hold the cup without squeezing it or burning your hands on the hot walls of the cup. It seals well so you don't have to worry about leaking your drink on your shirt. It even has some reasonable thermal properties. There is enough volume in the cup to allow for the 12-ounce brew plus ample creamer. —ViciousCycle
Get it from Amazon for $19.95+ (available in four sizes and 23 colors).
13. A slightly cropped half-zip pullover for the ultimate in cozy Lululemon Scuba vibes. Reviewers love that this has all the comfort of a hoodie but enough structure to it that it's easy to wear for errand running and workouts, too.
Promising review: "I saw this sweatshirt advertised by an influencer on TikTok. I purchased almost immediately because everyone said it was a good comparison for the Lululemon jacket. I was blown away by the quality of this jacket!! It’s super soft. I purchased a size small and it fit perfectly." —Rebecca Slattery
Get it from Amazon for $39.99 (available in women's sizes S–XXL and 15 colors).
14. A shampoo scalp massager you can use in the shower to massage and exfoliate your scalp, so you can get all of the relaxing decadence of feeling like someone is massaging your head without physically going to a salon. Psst — a lot of reviewers mention this has also helped with psoriasis, dandruff, and scalp tenderness!
I started using one of these a few months ago and WOWZA, it really helps you get extra mileage out of your shampoo. I have a whole lot of hair on my head so sometimes it's a struggle to feel like I've soaped up my whole scalp thorough, but this was a very effective way to spread out the suds and really get them to the roots. I was worried it might tangle in my hair, but it was totally fine on that front, too. I've noticed that my hair has been a little less greasy at the roots since I started using it. And I'm echoing a ton of reviewers here when I say it just feels reeeeeally, really nice.
Promising review: "I saw this little thing all over TikTok and everyone swore by it. To be honest, they’re right and I now swear by it. It’s perfectly soft and sturdy to massage the scalp. Works shampoo into roots, helps with dry skin and such. I absolutely love it and I use it every time I wash my hair. I most definitely would recommend to anyone. Don’t hesitate." —Z
Get it from Amazon for $6.98 (available in three colors).
15. A bunch of teensy macaron boxes for a delightful upgrade to many things in your life, whether it's storing pills or trinkets or just staring at them looking all fancy and French on your bedside table.
Promising review: "Just received these cute little boxes and am in love with them. Very thick and sturdy plastic but easy enough to open. These will work perfectly for filling solid perfumes and giving out as stocking stuffer gifts as I don't have to worry about it being a snug fit/lid falling off. I imagine these would also be great for pretend food for kids' playsets or for a kid's trinket box. Overall I love them, love their feel, love the colors and am very happy." —Mary
Get a set of six from Amazon for $6.99.
16. A dainty bird-shaped lemon juicer you can use to squeeze lemons, limes, or oranges into your morning tea, salads, or hot water. Turns out the early bird gets the worm *and* the delightfully aesthetic juice.
Promising review: "This little utensil is adorable, and quite practical. When I saw it on TikTok I knew I had to have one. You simply put a slice of lemon in and pour out the juice. It looks so pretty sitting on the table and comes in very handy." —Dian Marchese
Get it from Amazon for $4.
17. A plush velvet vintage-inspired ottoman that'll serve not just as a sweet accent to any room, but also give you some ~sneaky storage~ to help declutter and calm your space.
Another bonus? If you flip the lid over, it has a wooden base, so you can *also* use this as a teensy snack table. I recently got one of these for my new apartment to stash my candles and ~candle accessories~ in and it's pretty much become my favorite piece of furniture?? I use it to prop up my feet during work hours and sometimes if I want to eat on my couch I'll use it as a tray. It's also sturdy enough to sit on, if I ever wanted to have guests over and needed an extra chair. It was RIDICULOUSLY easy to set up — I had it done in less than 10 minutes, and probably didn't even need the directions. It also just looks so darn cute (and comes in so many colors that I'm tempted to buy another!).
Promising review: "I was using a small foldable step stool in my bedroom to reach the top shelves of my wardrobe. But you know, those things aren’t pretty. It wasn’t be bringing me joy, just begrudging utility. This ottoman brings me joy. It’s pretty, it’s lightweight so I can move it easily to use it as a step stool, and the storage capacity is perfect for things like my nightly moisturizers, my Kindle and journals, and other little miscellaneous things." —Monica N.
Get it from Amazon for $39.99 (available in five colors).
18. Alleyoop's portable travel razor, a travel GODSEND that comes equipped with two triple-blade razors, a moisturizing balm, and a water spray bottle all tucked into one ergonomic, compact case. Forget the whole shower routine — the world is now your quick shaving oyster!
Alleyoop is a woman-owned small business that specializes in functional makeup products.
Promising review: "I love this product. I took it on a recent vacation and it really is a time saver. The moisturizer bar it comes with is sooo nice. I usually get a little itchy after shaving but the fact that you can rub in the excess product on the shaved area has helped with itch and ingrown hairs. Now that I'm not on vacation I use it right before I go the pool, I seriously take this thing everywhere." —Karlie Hanson
Get it from Amazon for $15.
Psst — check out all of Alleyoop's other travel-friendly products for more clever options!
19. A set of Barbie martini glasses that were featured in the iconic film, so now you can dissociate from the end of a long week of Capitalism (TM) by pretending you took a car (and a space ship and a bike and a snowmobile) to Barbieland.
Dragon Glassware is a family-owned, California-based small business that specializes in custom glassware.
Promising review: "These are wonderful. Feels great in my hand. All glass. Beautiful colors. Would also make a great gift. The Barbie logo is on the bottom of the glass. Recommended to be hand washed." —K. Scott
Get a set of two from Amazon for $34.99 (also available in clear and iridescent colors).
20. A pair of delightfully breezy Allbirds sneakers reviewers absolutely swear by in all directions for comfort, versatility, and style. These are especially great warm-weather options because the environmentally-conscious eucalyptus tree fibers make them suuuuuper breathable.
Promising review: "Just spent a week in Paris, and these were the most comfortable shoes for hours of sightseeing and trekking around the city every day! My feet were happy, and they looked so cute with jeans and casual skirts, and were easy to keep clean, too. My new favorite shoes!" —Jessica G.
Get it from Allbirds for $105 (available in women's sizes 5–11 and in 11 colors).
21. A decorative rainbow window film that says "yes, I want my privacy, but I also want to be extremely glamorous about it." Not only does this refract beautiful rainbows in your space, but reviewers mention that it's handy for pet owners whose dogs love to bark at things outside, and that they also used them to outfit the sunroofs of their cars to prevent glare.
Psst — you can read BuzzFeed's review of this decorative window film for more deets!
Promising review: "I absolutely love this! TikTok made me buy it for my sunroof and I'm so glad I did! It's so beautiful when the sun comes through! And you get so much for the price!! If you're on the fence, buy it!!" —Amazon Customer
Get it from Amazon for $7.98+ (available in eight sizes)
22. A teensy mini waffle maker to churn out adorably-sized, perfectly cooked-through waffles in mere minutes. Psst — if you're waffling on the waffles, you can also use it for hash browns, paninis, biscuits, and even (gasp) PIZZA. If you can dream it, you can mini waffle it.
Promising review: "At first, I laughed and thought it was too small to really do anything. I was so wrong — it's an amazing little waffle maker!! Can cook almost anything on it! I have cooked eggs, waffles, and French toast." —S PETERSON
Get it from Amazon for $12.99+ (available in 20 colors).
23. A Skims-esque loungewear set so soft and decadent that you'll just declare it your new uniform, with the couch as your throne.
Promising review: "No joke, these are pretty much exactly the same as my Skims lounge set for half the price. The pants graze the tops of my feet even when I wear them high-waisted at my belly button, so I think they’re plenty long. The robe is like wearing a blanket, but still looks put together. Anyway, I’m back here to buy a second color because I loved them so much!" —Jenna
Get the three-piece set from Amazon for $43.99 (clip the 15% off coupon on the product page for this price; available in women's sizes S–XL and in 22 colors).
24. A "Shower Cat" for anyone who sheds enough in the shower that they could, in fact, costume an entire production of Cats. This gizmo attaches to the shower wall as a handy place to stash loose hair and toss it later so it won't wrap around the drain and cause you a headache later (also not unlike a production of Cats).
Shower Cat is a small business established in 2021 specializing in products to prevent shower clogs.
Promising review: "I first saw this product on TikTok and I knew immediately that I needed it. I just moved into a new apartment and I didn’t want to be how I used to be, where I’d just let hair go down the drain and plug it eventually, or peel it off of the drain after each shower. It works great but I probably need some practice with it. I currently just floss my hair through it so it will hold them and there are a few stray hairs that don’t stick. I would recommend to anyone who is tired of putting your loose strands of hair on the shower wall." —Cari Schwartzkopf
Get it from Amazon for $14.95.
25. A faux leather mini crossbody bag so stylish and well-designed it made the list of one of Oprah's Favorite Things (!!). Reviewers especially love the three unexpectedly spacious compartments for keeping track of all their bits and bobs.
Promising review: "This was a perfect purse for traveling. It has three very spacious zippered pockets. I was able to carry my iPhone, AirPods, glasses (in their case), and mini coin purse that carries my cash, ID, and bank card. I loved that it had a long-enough strap to wear it like a crossbody bag. Good construction and material." —M. Steffes
Get it from Amazon for $35.20 (available in tassel and nontassel designs and 20 colors).
26. An eye-catching moon phase garland that'll give some balance to the space above your bed (and inspire you to get up in the morning by ~reaching for the moon~).
Promising review: "I'm an incoming freshman this fall and I bought this to add some personality to my dorm. It has beyond exceeded my expectations! I placed it directly on top of my dorm bed as shown in the display photos and am so pleased with how it looks. It fits perfectly with the gray/white color scheme I was going for and have received numerous compliments from both my friends and RAs when they've visited. I cannot stress enough how much of an 'aesthetic feel' it adds to my dorm." —jhsgf
Get it from Amazon for $18.99 (available in two colors and banner styles).
27. A set of tiny strawberry candles so adorable that you're going to have to keep both eyes on them whenever people come over to make sure they don't kidnap them.
Check out a TikTok of the strawberry candles in action.
Promising review: "These are just the cutest little candles and ever so summery! Their size, appearance, and scent are just like real strawberries. Perfect as little take-home favors or decorations for a backyard picnic!" —M. Milton
Get a set of four from Amazon for $8.99 (available in red and pink).
28. A delightfully colorful poster-sized hanging calendar perfect for anyone who needs to visualize longterm deadlines *and* establish a Rainbow Brite mentality about tackling them.
Poketo is a small business established in 2003 that specializes in design-conscious goods.
Promising review: "I received my spectrum wall calendar last week and oh boy, it didn't disappoint! Exactly as pictured! It is hard to find a calendar like this, most out there are dull and small. I have received lots of compliments!" —Tatiana Hall
Get it from our Goodful shop for $48.
29. A retro radio tissue holder so old-timey precious that you'll be a little bit?? EXCITED??? For allergy season??? Because you'll get to spend quality time with your favorite piece of home decor. 🎵
Psst — this is compatible with tissues from a small cube box, or just tissues pulled out of the box, not a full size one!
Promising review: "It's adorable! I currently have it filled with tissues from a small cube box. Works great! Perfect addition to my teal and gold bedroom decor!" —Michelle W.
Get it from Amazon for $14.99 (available in three colors).
30. A sleek Beast Blender that's truly out here doing the most — not only can it blend smoothies and shakes, but you can use it to infuse water and blend dips and soups. Most importantly for anyone in a time crunch, you can pop off the top as a to-go cup, making your morning smoothie experience seamless as heck.
Check out a TikTok of the Beast Blender in action.
Here's what BuzzFeeder Maitland Quitmeyer — who has used it to make crepe batter, thick smoothies, and crushed ice — has to say about it: "If you like to start your day with a smoothie, like whipping up not-huge amounts of blended sauces or soups, or just hate dealing with (and washing) a full-size blender, the Beast Blender really might be the perfect one for you." Check out her full review of the Beast Blender for more deets!
Get it from our Goodful shop for $148 (originally $168; available in three colors).
31. A quick-drying stone bath mat reviewers are *obsessed* with because unlike their regular bath mats, these don't get mildewy and need to be lugged into the washing machine every few weeks. And when they say "quick dry" they MEAN it — this will go from sopping wet to dry in mere seconds. Pet owners even use them under water bowls to absorb spillage!
Promising review: "I actually saw this type of bath mat on TikTok and decided to look them up. I ordered the gray one and was extremely impressed with it. I’ve already recommended it to coworkers. It’s very absorbent and quickly dries up the water after a shower." —DirectorPrime
Get it from Amazon for $41.99+ (clip the $8 off coupon on the product page for this price; available in eight colors and in two-packs).
32. A book-shaped flower vase with some real "Belle from Beauty & the Beast" energy (like TELL ME this vase wouldn't absolutely come to life and start strutting its stuff all over the library).
Check out a TikTok of the book vase in action.
Promising review: "The vase was so pretty I bought a second! They're durable and very appealing to the eye. I will be purchasing more." —kayla
Get it from Amazon for $15.99+ (available in four colors).
33. A ridiculously plush blanket reviewers swear compares to the $$$$ Barefoot Dreams version, matching the quality, ridiculous softness, and durability without the big ole yikes of a price tag.
Promising review: "I saw this blanket on TikTok and I have to say I absolutely love it. I washed it several times now and it’s maintained its elasticity and softness after each wash. It’s warm enough but not too hot for a throw. Absolutely recommend this blanket!" —Amy
Get it from Amazon for $24.64+ (clip the 10% off coupon on the product page for this price; available in 15 styles and two sizes).
34. A set of three classic KitchenAid mixing bowls in a timeless pistachio color that come in sizes to suit all your baking and mixing needs. And yes, while it's important that these are sturdy and have gripping rubber bottoms and will last a long time, it's also important that these will also fit in with your "I'm the main character baking on a Sunday" aesthetic, which, of course, they do with ease.
35. A 12-piece Goodful cookware set so beautiful that when guests walk in they'll be like, "Um, did we all die and go to Instagram aesthetic heaven?" Beauty aside, these are made with a titanium-reinforced, ceramic non-stick surface to ensure all your food cooks evenly and comes off the cooking surface like a *dream*. Bonus: the pots and pans are dishwasher-safe!
Each set includes an 8-Inch, 9.5-Inch, and 11-Inch frying pan, a 2.5-Quart saucepan with a lid, a 6-Quart stockpot with a lid, a 4-Quart deep cooker saute pan with a lid, and a 3-piece bamboo kitchen utensil set.
Get it from our Goodful shop for $129.99.
36. A pretty pastel mug warmer to keep your tea and coffee warm on days when you're burrowed so far under your blankets that it feels like a law against nature to make a trip to the microwave.
Here's what BuzzFeeder Jenae Sitzes has to say about it: After seeing this coffee warmer all over BuzzFeed Shopping and even gifting my dad one for Christmas, I finally decided to buy one for myself. Based on all the reviews, I was pretty confident I'd soon be kicking myself for not getting it sooner, and that proved to be true: This thing not only looks good, but works great for keeping my coffee warm all day long (because yes, I'm one of those people that'll sip on coffee until 5 p.m., all right!!). I was kind of worried it'd be too small for some of my larger mugs, but the center plate is bigger than expected and accommodated every mug in my (very eclectic) collection perfectly. I can confirm that flat-bottomed mugs are the best option for using with this warmer as they do stay hotter, but it still keeps my concave-bottom mugs warm enough for my taste. Also, I looove how sleek the white version looks on my white desk, and the auto-shutoff function is a nice safety feature as an absent-minded person.
Get it from Amazon for $27.99 (available in six colors).
37. A quick-heating Fellow electric kettle so chic that the minimalist in you will *sing* when you see it perched on your counters. It's as handy as it is beautiful, too — its chic gooseneck is designed for an optimum flow rate for pourovers, its temperature settings will let you get *highly* specific about how warm you want the water too be, and you can toggle the base to keep the water at the precise temp you want for up to an hour.
Promising review: "We waffled about getting this kettle. Surely the cheapie electric one we had would do the trick for amateur pour-over enthusiasts? No. Wrong. This is superior in every aspect. The temperature holding feature is amazing — no more heating up the water, forgetting you started, and having to heat it up again. Definitely more consistent in temperature, creating more consistent cups of coffee." —Emily A.
Get it from Fellow for $195 (available in 13 colors and styles) or from Amazon for $165+ (available in seven styles).
You to the recycling truck after your cloud cutter gets your boxes more neatly broken down than ever:
