valentine's day 2024

60 Valentine’s Day Gifts (Under $50) for Every Type of Person

Including candles, koozies, and Formula 1 LEGO.

Photo-Illustration: The Strategist; Photos: Retailers
Photo-Illustration: The Strategist; Photos: Retailers

With Valentine’s Day just a week away, now’s definitely the time to buy presents for platonic pals, long-term romantic partners, and even those in-between situationships. To help you find something special that won’t break the bank — or that can help form a multipart gift — I’ve rounded up 60 suggestions under $50 for all types of valentines, from traditional tokens of affection like chocolates and stuffed toys, to books and board games, to art supplies and beauty products. Included here are some longtime Strategist-staffer favorites — like a chef-approved carbon-steel skillet for making fancy meals together, a bottle of lube that resembles expensive perfume, and exciting edible treats they’ll know you didn’t pick up last minute at the supermarket. Not to mention a vibrator that’s boyfriend approved, the cutest Le Creuset pot ever, and writing tools perfect for penning love notes.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Valentine’s Day Gifts (Under $50) for Every Type of Person