|Founder||Nancy Rhodes, Isabel Varela, Advisory Board|
|Headquarters||New York, NY|
|Press Contact||Nancy Rhodes|
Alternew is pioneering a new wave of sustainability through a body-positive and globally conscious approach to repurposed fashion. They alleviate the hassle of finding a local seamstress or tailor, and the tendency to leave a pile of items wasting away by making alterations a “seamless” experience. Alternew extends and updates the wardrobe you already have and drives the entire process for measuring and styling consultations. Your “alternew’d” garments will be better than before and you’ll feel great knowing that as a mindful fashionista you’re setting a trend to consciously curate your closet.
Alternew understands that as a society we contribute to 80 billion items of clothing a year that are burned to release poisonous CO2 emissions into the atmosphere, and pollutes the water with microplastics. By creating more autonomy through repurposed fashion to satisfy client needs and meet consumer demand, alternew is making alterations a more viable solution to a wasteful culture. Alternew gives consumers a newfound power to become creators in their own right by seeing old things in a new way.
For 15 years, alternew founder Nancy Rhodes has led fashion design projects across China and Europe, and grown companies that multiplied to a $40 million dollar business, but it didn’t quite resonate with her deepest aspirations.
Through her studies at Glasgow Caledonian New York Campus with an apt motto “for the common good”, she received a United Nations Grant for her dedication to learning and building a career adhering to the UN sustainable development goals. She joined a community of people who actively fought to end pollution and created a culture of upcycling and anti-waste innovations where she found passion, purpose and connection to the full story and life-span of manufactured fashion; a story she didn't know needed to be told. The 15 years Nancy has successfully braved the footwear industry allowed her to see the end goals and understand the need for systemic solutions to create a sustainable future allowing circularity to succeed in the most effective way.
Realizing how disenfranchising the customer experience can be, Nancy founded alternew with a mission to redefine the alteration experience through a more personalized system. She wants clients to feel okay with what they already have instead of feeling the need to be forced into order to feel better about themselves. Her calling to change the way consumers look at their wardrobe is further supported by the reality that she witnessed a lot of quality control issues due to the high volume of clothes that were produced, and that there are no benchmarks for standards and no transparency on the business side of things.
Through alternew, she plans to bring solutions to these issues and create a community for tailors to their true potential in the design world. Nancy wants to merge the world of technology, fashion and trends all in one room to rewrite the story of fashion, not just for the community she’s building now, but also for future generations. Ultimately, she desires to scale the customization and individualization of products and bring more mindfulness to how we view fashion. She’s daring people to look into their closets and to not just see an old sweater or ripped jeans, but to imagine the possibilities of what it could become.