Natural Deodorant Brand American Provenance Expands Retail Reach
Brand Logo American Provenance dividng line May 02, 2020

MOUNT HOREB, WI (May 2, 2021) -- American Provenance, the Wisconsin-based startup that makes hardworking natural personal care products, today announced its deodorant is available at Target.com. The new retail partnership brings American Provenance’s small-batch products to the masses and offers consumers a 100% natural deodorant with minimal ingredients that are safe and effective. 

Known for its intriguing variety of essential oil blends, six of American Provenance’s most popular scents are available at Target: Daggers & Diamonds, Fastballs & Fisticuffs, Firepits & Flannels, Horseshoes & Hand Grenades, Shotguns & Shenanigans, and Lavender. Individually hand crafted at the company’s facility in southern Wisconsin, the natural deodorant uses only five ingredients with essential oils for scent: coconut oil, baking soda, arrowroot powder, beeswax, and shea butter.

“Our natural deodorant is a fan favorite that we’re excited to share with new customers,” said Kyle LaFond, founder & CEO, American Provenance. “It’s awesome to see our signature product hit the virtual shelves at Target, one of the most trusted names in the retail market. This is a big accomplishment for the entire AP team who worked so hard to get us here, and a big step forward to making American Provenance a household name.” 

Founded in 2015, American Provenance’s manufacturing remains anchored in house, in its own backyard in the American Midwest near the original family farm where it all began. From sourcing whole ingredients and making its own natural products by hand to packing and shipping, it controls the quality and consistency of everything that goes out the door. The brand continues to expand its footprint online and in stores in all 50 states.


Available for $7.99, you can shop American Provenance natural deodorant at Target.com here: https://www.target.com/b/american-provenance/-/N-q643lequ9y1.

Expansion News
About American Provenance
Manufacturer of men's grooming products and natural deodorants