As a lifelong fitness enthusiast, Travis was pushing himself in the gym day in and day out, only to find that in training his body to lift heavier weights, he was also getting stiffer and less mobile. He tried seemingly every remedy to alleviate the tension, from stretching to foam rolling to professional massages. Eventually, it got to the point that he embarrassingly wasn’t even able to bend at the hips 90 degrees without also bending his knees. Lower back and neck pain became routine struggles for him. In early 2018, “massage guns” began trending, and Travis was in the market for one. But when he looked at what was out there, he found that they were too expensive, too noisy, or compromised on the features he wanted. He felt that he could make one better, so he set to work on creating his own, naming the brand, Arriste. Derived from the ancient Greek phrase, "Aien Aristeuein," Arriste means "Ever to Excel." A year and a half later, hero product Medik Percussive Massager was born, combining the best features of what existed on the market without the shortcomings. Arriste set out to create a tool for elite athletes - but they ended up with a device that could benefit everyone. Arriste continues to help people in the endless pursuit of excellence in fitness, health, and life.