Aura Bora

Sparkling water made from herbs, fruits, and flowers

Company overview

Date Established:
Description:
Sparkling water made from herbs, fruits, and flowers
Founder:
Founders:
Paul Voge
,
Madeleine Voge
,
Headquarters:
San Francisco, CA, USA
Industry:
Beverage
Press Contact:
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about

Aura Bora is a sparkling water made from herbs, fruits, and flowers for earthly tastes and heavenly feelings. Aura Bora uses real herbal extracts, vivid flavors, and floral aromas for a a flavor profile unlike any other. Using high-quality, plant-based ingredients and real herbal extracts in every can makes for a clean label and a remarkably light, refreshing, and vibrant taste. Every colorful variety is sugar-free, calorie-free, non-GMO, Whole30 approved, and donates a portion of sales to 1% for the Planet.

Aura Bora was founded in San Francisco, CA by Paul and Madeleine Voge in early 2000. The 26-year-old couple started experimenting in their kitchen with a home carbonator and crushed herbs to make a better tasting, better feeling sparkling water with wild herbal ingredients. Since launching, Aura Bora has exploded, with no signs of stopping. They have seen unprecedented growth — from the shelves of one store in January 2020 to 700 retailers around the country including Whole Foods, Walmart, and Thrive Market. They have been featured in Forbes, selected as a semi-finalist in BEVnet's New Beverage Showdown, completed SKU (a competitive CPG accelerator in Austin, Texas), and ranked as the fastest selling beverage on Thrive Market. 

founding story

One day in the summer of 2019, Paul and Madeleine Voge were bemoaning the underwhelming, bland sparkling water brands on the market. It was hard to find options with unique flavor profiles and ingredients beyond the typical lemon or grapefruit. So together, they created the very first batch of herbal sparkling water in their kitchen with peppermint oil, crushed basil leaves, dried lavender and rose petals, and a home carbonator. 

And so Aura Bora was born. They created five delicious varieties using wild, plant-based concoctions. It's a whimsical, sugar-free, calorie-free drink with playful packaging and a partnership with 1% for the Planet.

Bios

Paul Voge
Cofounder / CEO

Paul has been starting businesses since he was a kid, from elementary school baseball card auctioneering to a friendly neighborhood Christmas tree lot. After graduating from UCLA, Paul joined Saturn Five, a venture fund that launches, builds, and grows companies. He lives in San Francisco with his wife, Madeleine, and works full-time on Aura Bora, handling all business operations from strategy and fundraising to sales and growth. Growing up in a soda-free home, Paul was on an endless search for healthy and unique sparkling alternatives, and he finally found one.

Madeleine Voge
Cofounder / Creative Director

Madeleine has built a career in the creative space as a copywriter, art director, and brand strategist. She graduated with a Bachelor's in Creative Writing from the University of Colorado, Boulder. Madeleine works full-time as a creative copywriter, but spends her weekends and off hours as the creative director for Aura Bora — collaborating with designers, developers, photographers, and other creatives to build the whimsical world that is Aura Bora. She draws inspiration from her love of nature, sustainability, and haikus to bring Aura Bora to life. You’ll find a plant-inspired haiku on the back of every can.

Products

Cactus Rose
Prickly pears blended with elegant and aromatic rose. It's bubbly, refreshing, with a fresh cactus kick.

Cactus Rose

$
1.99
Description:
Prickly pears blended with elegant and aromatic rose. It's bubbly, refreshing, with a fresh cactus kick.
Details:
Carbonated water. Natural prickly pear flavor. Rose flower extract. Lemongrass leaf extract. 0 calories, 0 sugar, 0 sodium.
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Lavender Cucumber
The heavenly scents of lavender fill the air as the refreshing chill of cucumber lingers on the tongue.

Lavender Cucumber

$
1.99
Description:
The heavenly scents of lavender fill the air as the refreshing chill of cucumber lingers on the tongue.
Details:
Carbonated water. Natural cucumber flavor. Lavender flower extract. 0 calories, 0 sugar, 0 sodium.
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Lemongrass Coconut
The rich herbal taste of lemongrass blends with a fresh and full-bodied coconut finish — like a dreamy trip to the spa.

Lemongrass Coconut

$
1.99
Description:
The rich herbal taste of lemongrass blends with a fresh and full-bodied coconut finish — like a dreamy trip to the spa.
Details:
Carbonated water. Natural coconut flavor. Lemongrass leaf extract. 0 calories, 0 sugar, 0 sodium.
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Aura Bora Variety Pack (12x)
For those who want to try every heavenly variety: Lemongrass Coconut Peppermint Watermelon Lavender Cucumber Basil Berry Cactus Rose

Aura Bora Variety Pack (12x)

$
30.00
Description:
For those who want to try every heavenly variety: Lemongrass Coconut Peppermint Watermelon Lavender Cucumber Basil Berry Cactus Rose
Details:
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retailers

Amazon
Bristol Farms
Moda Operandi
Thrive Market
Walmart
Whole Foods

press releases

Press articles

Eat This, Not That!
25 Healthy, Low-Sugar Soda Alternatives
Made with carbonated water, organic watermelon extract, and peppermint leaf extract, this is as natural as it gets.
Eat This, Not That!
10 Best Sparkling Water Brands to Buy In 2020
Bored by basic water? Stay hydrated and stock up on these refreshing upgrades. We combed through the dozens of options to find the 10 best sparkling water brands that will help you stay hydrated and crush soda cravings without all the added sugars soft dri
Forbes
60 Healthy Snacks And Sips To Stock Up On This Fall
A list of must-try innovative and tasty snacks and beverages.
Beverage Industry
Aura Bora launches line of sparkling waters
San Francisco-based Aura Bora is rolling out a line of sparkling waters that pairs herbs and fruits. The first five varieties are Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut.
BevNet
Aura Bora Debuts at Whole Foods
Aura Bora is now available on shelves in the Rocky Mountain region of Whole Foods Market. The herbal sparkling water brand will be sold in all 32 Whole Foods locations in Colorado, Utah, New Mexico, Kansas, and Missouri.

testimonial

"This new sparkling water company gets everything right.
Katie Chang
Forbes
"If you're getting bored with the same old citrus and fruit sparkling waters, allow us to introduce you to Aura Bora."
Olivia Tarantino
Nutrition Expert at Eat This, Not That!
"If you're looking to ascend, quaff this nectar."
The Bubbleverse