AVEC

Uniquely Delicious, All-Natural, Juice-Based Mixers

Company overview

Date Established:
2020
Description:
Uniquely Delicious, All-Natural, Juice-Based Mixers
Founder:
Founders:
Denetrias "Dee" Charlemagne
,
Alex Doman
,
Headquarters:
New York, NY
Industry:
Beverage
Social Media:
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about

AVEC [Av-ek], French for "with", is a premium all-natural beverage brand of juice-based mixers meant to be added to alcohol for tastier, healthier, and more sustainable cocktails. Made in Brooklyn, New York, each of our five lightly carbonated mixers draws from real, global ingredients such as, yuzu juice from Japan or blood orange from Italy, to create naturally low-sugar, low-calorie pairings for spirit drinks. AVEC is available in five uniquely delicious, low calorie, low sugar drinks, made from real juices and natural botanicals. Perfectly balanced to be mixed with your favorite spirits to update endless cocktails such as: a spicy margarita with Jalapeño & Blood Orange (2g sugar, 15 cals); a Paloma by way of Grapefruit & Pomelo (3g sugar, 15 cals); or a warming mule with the spiced Ginger & Pineapple (4g sugar, 20 cals). AVEC ships nationwide ($36 for a 12-pack; or $45 for a Sampler Pack with free shipping) at www.avecdrinks.com (affiliate links via ShareASale), and is stocked in NYC, the Hamptons and upstate NY on-and-off-premise at venues like Brooklyn Fare, Forager's Market, Mekelburg's, The Goods Mart, Round Swamp Farm, Amber Waves, Nature's Pantry and more. 

founding story

AVEC Co-Founders and friends, Denetrias "Dee" Charlemagne and Alex Doman, noticed one thing that all drinks have in common: compromise. Tasteless vodka sodas. High balls, like rum & coke, full of nasties. Complicated cocktails teeming with sugar. Thoroughly unsatisfied, Dee and Alex created their own mixer. Or five, rather. Five uniquely delicious, low calorie, low sugar drinks. Made from real juices and natural botanicals. Perfectly balanced to be mixed with your favorite spirit. AVEC launched in 2020 with the single minded mission: Never compromise your spirit. Drink better, mix AVEC.

Bios

Denetrias "Dee" Charlemagne
Co-Founder

Denetrias "Dee" Charlemagne is the co-founder of AVEC, a line of premium, better for you mixers made in Brooklyn. Named after the French word for with, AVEC is changing what you mix “with” your spirit. Launched in 2020, AVEC is rethinking their category, creating all natural, real mixers that are low in sugar and calories and a brand that speaks to the diverse and progressive spirit of today. A NYC native, Dee was formerly an advertising executive with a blend of experiences spanning traditional marketing, digital, media, branded content and publishing. Despite being raised in the Bronx then having the opportunity to go to an elite prep school and college, she always felt like there was no brand that spoke to both of those worlds. Through her work at creative agencies like Ogilvy and publishers like VICE, she came to understand how brands are built and communities are created, and wanted to connect all the different communities she is a part of. The goal: AVEC is not just a mixer, it’s a way to get people from diverse backgrounds to actually mix. Dee holds an MBA from Columbia Business School and bachelors from Harvard University.

 

Alex Doman
Co-Founder

Before founding AVEC, Alex worked as a principal consultant at a boutique management consulting firm in London. He focussed on helping consumer-facing businesses develop their strategy & turnaround plans. Eventually, he developed a specialty in Hospitality, Food & Beverage - advising many of the UK’s leading brands. It was here - while working on a project for one of the UK’s largest bar chains - that he discovered the vast shortcomings in the mixer category and came up with the idea for AVEC.Growing up in the UK, but of Australian & Canadian heritage - he has always been obsessed with flavor. Always mobile and exploring new foods and cultures - Alex loves to cook and will talk excitedly about food and ingredients - especially those in AVEC. Alex graduated from Columbia Business School with an MBA, London Business School with a MiM, and Edinburgh University with a degree in History.

Products

Hibiscus & Pomegranate

An elevated take on cranberry juice, which can be kind of meh. Inspired from a trip down to Mexico, the Hibiscus & Pomegranate has a crisp, cool taste of hibiscus agua fresca but without all the sugar. Mixed with pomegranate and spices, hibiscus creates a wonderfully sweet, slightly sour and deep pink liquid as pretty as it is tasty.

$36 for 12-pack, $45 for The Sampler

Hibiscus & Pomegranate

$
36.00
Description:

An elevated take on cranberry juice, which can be kind of meh. Inspired from a trip down to Mexico, the Hibiscus & Pomegranate has a crisp, cool taste of hibiscus agua fresca but without all the sugar. Mixed with pomegranate and spices, hibiscus creates a wonderfully sweet, slightly sour and deep pink liquid as pretty as it is tasty.

$36 for 12-pack, $45 for The Sampler

Details:
Pomegranate juice, hibiscus, lime juice, ceylon cinnamon (3g sugar, 15 calories) Compared to 28g sugar, 110 calories in cranberry juice
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Jalapeño & Blood Orange

For those who love a spicy margarita, but don’t like waiting or paying for it. The Jalapeno & Blood Orange combines the classic heat of jalapeno with the zesty flavor of blood orange and calamansi (a Souteast Asian citrus fruit). Spicy and tart with a touch of natural sweetness, it is the perfect drink-all-night kind of mix.

12-pack for $36, or The Sampler for $45 which includes free shipping

Jalapeño & Blood Orange

$
36.00
Description:

For those who love a spicy margarita, but don’t like waiting or paying for it. The Jalapeno & Blood Orange combines the classic heat of jalapeno with the zesty flavor of blood orange and calamansi (a Souteast Asian citrus fruit). Spicy and tart with a touch of natural sweetness, it is the perfect drink-all-night kind of mix.

12-pack for $36, or The Sampler for $45 which includes free shipping

Details:
Blood orange juice, calamansi juice, agave, jalapeño, lime, smoked salt (2g sugar, 15 calories) Compared to 22g sugar, 200 calories in a margarita
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Ginger

Inspired by Jamaican Ginger Beer, AVEC's Ginger is a combination of punchy ginger with all-spice and mixed with the sweet-and-sour goodness of fresh pineapple juice. Low in sugar, high in taste.

$36 for 12-pack, $45 for The Sampler

Ginger

$
36.00
Description:

Inspired by Jamaican Ginger Beer, AVEC's Ginger is a combination of punchy ginger with all-spice and mixed with the sweet-and-sour goodness of fresh pineapple juice. Low in sugar, high in taste.

$36 for 12-pack, $45 for The Sampler

Details:
Pineapple juice, lime juice, agave, molasses, ginger, acacia gum, all-spice (4g sugar, 20 calories) Compared to 20g sugar, 80 calories in a ginger beer
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Yuzu & Lime

No more vodka or tequila soda with 50 extra limes, or a splash of this or that. Instead, Yuzu & Lime combines yuzu, a citrus from East Asia, and lemongrass, an herb from Southeast Asia, with the everyday lime (for your drinking pleasure). The result is a fresh, delightful, and citrusy blend that really hits the spot.

$36 for 12-pack, $45 for The Sampler (which includes free shipping)

Yuzu & Lime

$
36.00
Description:

No more vodka or tequila soda with 50 extra limes, or a splash of this or that. Instead, Yuzu & Lime combines yuzu, a citrus from East Asia, and lemongrass, an herb from Southeast Asia, with the everyday lime (for your drinking pleasure). The result is a fresh, delightful, and citrusy blend that really hits the spot.

$36 for 12-pack, $45 for The Sampler (which includes free shipping)

Details:
Yuzu juice, lime juice, lemongrass
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retailers

Brooklyn Fare
Round Swamp Farm
Mekelburg's
The Goods Mart

press releases

Press articles

Thrillist
These Four Women Are Changing the Canned Beverage Game
Conscientious imbibers are looking not only for low-calorie drinks, but those made with less sugar and no artificial ingredients. Avec, a new canned mixer line from Brooklyn-based Dee Charlemagne and Alex Doman, is hoping to capitalize on that trend
Gear Patrol
I'm Not a Mixologist but These Canned Mixers Have Me Feeling Like One
Mixing mezcal with Avec’s jalapeño & blood orange soda is as close to a spicy margarita as I’ll get in 2020
Eater
The Any Occasion Add to Cart Gift Guide
Avec bills itself as a line of better cocktail mixers, although the drinks, in flavor combinations like hibiscus and pomegranate and jalapeno and blood orange, can be enjoyed on their own
The New York Times
These Complete a Spirit
Avec, a new juice-based soft drink, comes in five flavors and pairs well with tequila, gin or vodka.

testimonial