brand

Overview

Date Established 05/2020
Founder Denetrias "Dee" Charlemagne, Alex Doman
Headquarters New York, NY
Industries
Beverage
Website https://avecdrinks.com/
Press Contact Madeline Watson
Social

Products

Ginger
Ginger $36.00
Hibiscus & Pomegranate
Hibiscus & Pomegranate $36.00
Jalapeño & Blood Orange
Jalapeño & Blood Orange $36.00
Yuzu & Lime
Yuzu & Lime $36.00

About

AVEC [Av-ek], French for "with", is a premium all-natural beverage brand of juice-based mixers meant to be added to alcohol for tastier, healthier, and more sustainable cocktails. Made in Brooklyn, New York, each of our five lightly carbonated mixers draws from real, global ingredients such as, yuzu juice from Japan or blood orange from Italy, to create naturally low-sugar, low-calorie pairings for spirit drinks. AVEC is available in five uniquely delicious, low calorie, low sugar drinks, made from real juices and natural botanicals. Perfectly balanced to be mixed with your favorite spirits to update endless cocktails such as: a spicy margarita with Jalapeño & Blood Orange (2g sugar, 15 cals); a Paloma by way of Grapefruit & Pomelo (3g sugar, 15 cals); or a warming mule with the spiced Ginger & Pineapple (4g sugar, 20 cals). AVEC ships nationwide ($36 for a 12-pack; or $45 for a Sampler Pack with free shipping) at www.avecdrinks.com (affiliate links via ShareASale), and is stocked in NYC, the Hamptons and upstate NY on-and-off-premise at venues like Brooklyn Fare, Forager's Market, Mekelburg's, The Goods Mart, Round Swamp Farm, Amber Waves, Nature's Pantry and more. 

Founding Story

AVEC Co-Founders and friends, Denetrias "Dee" Charlemagne and Alex Doman, noticed one thing that all drinks have in common: compromise. Tasteless vodka sodas. High balls, like rum & coke, full of nasties. Complicated cocktails teeming with sugar. Thoroughly unsatisfied, Dee and Alex created their own mixer. Or five, rather. Five uniquely delicious, low calorie, low sugar drinks. Made from real juices and natural botanicals. Perfectly balanced to be mixed with your favorite spirit. AVEC launched in 2020 with the single minded mission: Never compromise your spirit. Drink better, mix AVEC.

Bios

Founder Bio Image

Denetrias "Dee" Charlemagne

Co-Founder
see bio chevron
MBA

Denetrias "Dee" Charlemagne is the co-founder of AVEC, a line of premium, better for you mixers made in Brooklyn. Named after the French word for with, AVEC is changing what you mix “with” your spirit. Launched in 2020, AVEC is rethinking their category, creating all natural, real mixers that are low in sugar and calories and a brand that speaks to the diverse and progressive spirit of today. A NYC native, Dee was formerly an advertising executive with a blend of experiences spanning traditional marketing, digital, media, branded content and publishing. Despite being raised in the Bronx then having the opportunity to go to an elite prep school and college, she always felt like there was no brand that spoke to both of those worlds. Through her work at creative agencies like Ogilvy and publishers like VICE, she came to understand how brands are built and communities are created, and wanted to connect all the different communities she is a part of. The goal: AVEC is not just a mixer, it’s a way to get people from diverse backgrounds to actually mix. Dee holds an MBA from Columbia Business School and bachelors from Harvard University.

Founder Bio Image

Alex Doman

Co-Founder
see bio chevron

Before founding AVEC, Alex worked as a principal consultant at a boutique management consulting firm in London. He focused on helping consumer-facing businesses develop their strategy & turnaround plans. Eventually, he developed a specialty in Hospitality, Food & Beverage - advising many of the UK’s leading brands. It was here - while working on a project for one of the UK’s largest bar chains - that he discovered the vast shortcomings in the mixer category and came up with the idea for AVEC. Growing up in the UK, but of Australian & Canadian heritage - he has always been obsessed with flavor. Always mobile and exploring new foods and cultures - Alex loves to cook and will talk excitedly about food and ingredients - especially those in AVEC. Alex graduated from Columbia Business School with an MBA, London Business School with a MiM, and Edinburgh University with a degree in History.

Press

Gear Patrol I'm Not a Mixologist but These Canned Mixers Have Me Feeling Like One

Mixing mezcal with Avec’s jalapeño & blood orange soda is as close to a spicy margarita as I’ll get in 2020

SELF 33 Excellent Food Gifts for Everyone On Your List

These colorful cans are like seltzer that’s grown up and gone to culinary school. Each flavor features thoroughly unique and adult flavors—like yuzu, hibiscus, blood orange, and jalapeno—that taste great straight up or with a nip of your favorite booze.

Gear Patrol The 10 Best New Food & Drink Releases of 2020

Avec is soda that's for mixing. The eight-ounce cans are low-sugar, low-calorie and were designed specifically to pair with your favorite spirit.

Eater The Any Occasion Add to Cart Gift Guide

Avec bills itself as a line of better cocktail mixers, although the drinks, in flavor combinations like hibiscus and pomegranate and jalapeno and blood orange, can be enjoyed on their own

Food & Wine The Best New Cocktail Mixer Replaces the Sugary Syrups of the Past

Tired of seeing beautiful spirits sullied with mass-market counterparts, Columbia Business School classmates Denetrias “Dee” Charlemagne and Alex Doman recently launched Avec to rethink the premade cocktail mixer category “along modern values,” using high-end ingredients and minimal additives and sugars.

The New York Times These Complete a Spirit

Avec, a new juice-based soft drink, comes in five flavors and pairs well with tequila, gin or vodka.

Thrillist These Four Women Are Changing the Canned Beverage Game

Conscientious imbibers are looking not only for low-calorie drinks, but those made with less sugar and no artificial ingredients. Avec, a new canned mixer line from Brooklyn-based Dee Charlemagne and Alex Doman, is hoping to capitalize on that trend