B.T.R Bar

A functional protein bar boosted with purpose-driven superfoods & adaptogens

Company overview

Date Established:
Description:
A functional protein bar boosted with purpose-driven superfoods & adaptogens
Founder:
Founders:
Ashley Nickelsen
,
,
Headquarters:
San Francisco, CA
Industry:
Food
Social Media:
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about

The first Protein Bar with a Purpose™, Each B.T.R. Bar has 7+ key functional superfoods & adaptogens in every bite so you can snack BTR, feel BTR, and be your BEST self. Registered Dietitian approved so you can feel extra good about every delicious bite, B.T.R. Bar is committed to only sourcing the highest quality, cleanest, best ingredients on the planet. Each B.T.R. Bar contains only the ingredients you need, none that you don't. Ingredients that serve a purpose, not just a "filler."  

As a women-owned business with the vision of empowering others to be BOLD, TENACIOUS & RESILIENT, B.T.R. makes it their priority to create a platform for women to support, connect with, and inspire other women. When women support each other, when women fix each others’ crowns, that's when the magic happens. B.T.R. created the #BTRtogether Scholarship which donates a portion of proceeds to organizations that empower young women to discover their dreams and learn valuable entrepreneurial skills to be BOLD, TENACIOUS & RESILIENT. In 2020, they will be donating to Girls Who Code, an organization that is out to change the face of tech by building a sisterhood of girls who can explore coding in a fun & friendly environment. 

founding story

Bios

Ashley Nickelsen
Founder, Chief Snack Officer

Growing up, Ashley Nickelsen, Founder & CEO, remembers her parents’ personal mantra “Be BOLD, TENACIOUS & RESILIENT” otherwise known as B.T.R. 

B.T.R. Bar is a tribute to Ashley Nicklesen's empowering upbringing instilled from her parents. Five years ago, her life changed when her parents were diagnosed with rare forms of cancer. As their primary caretaker, working full-time, Ashley was constantly on-the-move, multi-tasking, juggling it all. In affect, Ashley's own nutrition began to suffer. She was known as a “serial snacker," but then she was inhaling so-called “better-for-you” protein bars, high in sugar, with ingredients she could barely pronounce. With a background in food science & nutrition, Ashley craved something that not only had a “BTR” ingredient profile, but also served a purpose - something that could boost your energy, recharge your brain, or lower your stress levels. Even while battling cancer, her parents believed in Ashley's passion and loved the idea. So Ashely got to work, crafting the first Protein Bar With a Purpose™ in a hospital cafeteria. 

Today B.T.R. Bar is the first Protein Bar with a Purpose™. From their packaging to their recipes to their motivational stickers with every order and snazzy E-Books with inspiring playlists  - the brand's ultimate goal is to empower you to be BOLD, TENACIOUS & RESILIENT. And that starts with a snack you can feel good about eating every day.  

Products

Build Your Own Box (12 Bars)
Customize your variety pack to your snacking needs. Mix and match flavors and functions to create your dream snack box. - Cinnamon Cookie Dough ENERGY Bar is packed with cordyceps mushroom, maca, and cinnamon - superfoods & adaptogens to help boost energy naturally. - Dark Chocolate Brownie RECHARGE Bar contains lion's mane, MCT oil, and cocoa powder - functional ingredients to help boost brain power. - Cherry Chocolate Chip ZEN Bar has reishi mushroom, tart cherries, and pumpkin seed protein to help promote relaxation.

Build Your Own Box (12 Bars)

$
34.50
Description:
Customize your variety pack to your snacking needs. Mix and match flavors and functions to create your dream snack box. - Cinnamon Cookie Dough ENERGY Bar is packed with cordyceps mushroom, maca, and cinnamon - superfoods & adaptogens to help boost energy naturally. - Dark Chocolate Brownie RECHARGE Bar contains lion's mane, MCT oil, and cocoa powder - functional ingredients to help boost brain power. - Cherry Chocolate Chip ZEN Bar has reishi mushroom, tart cherries, and pumpkin seed protein to help promote relaxation.
Details:
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Cinnamon Cookie Dough ENERGY (4 Bars)
Tastes like: a cinnamon roll and cookie dough had a baby. 7+ purpose-driven superfoods & adaptogens for ENERGY. Vegan-Friendly Snack | 8g of Powerful Plant Protein Keto & Paleo-Friendly | 2g sugar | 5g net carbs Non-GMO, gluten, dairy & soy free, no junk Powered by cordyceps, maca, cinnamon (& more!) Perfect for that busy morning, mid-afternoon slump, or pre-workout boost!

Cinnamon Cookie Dough ENERGY (4 Bars)

$
10.99
Description:
Tastes like: a cinnamon roll and cookie dough had a baby. 7+ purpose-driven superfoods & adaptogens for ENERGY. Vegan-Friendly Snack | 8g of Powerful Plant Protein Keto & Paleo-Friendly | 2g sugar | 5g net carbs Non-GMO, gluten, dairy & soy free, no junk Powered by cordyceps, maca, cinnamon (& more!) Perfect for that busy morning, mid-afternoon slump, or pre-workout boost!
Details:
Cashew butter, protein blend (pea protein, organic raw hemp protein), chicory root fiber, almond butter, MCT oil (from coconut), almond flour, organic maca powder, organic cinnamon, organic vanilla extract, sea salt, organic cordyceps, monk fruit extract
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Dark Chocolate Brownie RECHARGE (4 Bars)
Brain on overdrive? Need a reset? Time to RECHARGE. Tastes like a dark chocolate bar and a fudge brownie had a baby. Guilt-free decadence at its finest. 7+ purpose-driven superfoods & adaptogens to RECHARGE. Vegan-Friendly Snack | 7g of Plant Protein Keto & Paleo-Friendly | 2g sugar | 5g net carbs Non-GMO, gluten, dairy & soy free, no junk Powered by lion's mane, MCT oil, dark chocolate (& more!) Perfect for that never-ending meeting, mid-afternoon slump, or pre-workout brain boost!

Dark Chocolate Brownie RECHARGE (4 Bars)

$
10.99
Description:
Brain on overdrive? Need a reset? Time to RECHARGE. Tastes like a dark chocolate bar and a fudge brownie had a baby. Guilt-free decadence at its finest. 7+ purpose-driven superfoods & adaptogens to RECHARGE. Vegan-Friendly Snack | 7g of Plant Protein Keto & Paleo-Friendly | 2g sugar | 5g net carbs Non-GMO, gluten, dairy & soy free, no junk Powered by lion's mane, MCT oil, dark chocolate (& more!) Perfect for that never-ending meeting, mid-afternoon slump, or pre-workout brain boost!
Details:
Cashew butter, almond butter, chicory root fiber, protein blend (pea protein, organic raw hemp protein), almond flour, unsweetened chocolate chips, cocoa butter, organic cocoa, cashews, MCT oil (from coconut), vanilla extract, sea salt, organic lion's mane, monk fruit extract
Request Sample
Cherry Chocolate Chip ZEN (4 Bars)
Feeling stressed? Mind racing? Bite to find your zen. Tastes like: a cherry chocolate jubilee - bursting with fresh cherries & dark chocolate chips! 7+ purpose-driven superfoods & adaptogens Vegan-Friendly Snack | 6g of Powerful Plant Protein Keto & Paleo-Friendly | 3g sugar | 7g net carbs Non-GMO, gluten, dairy & soy free, no junk Powered by reishi, tart cherries, pumpkin seeds (& more) Nosh on this any time you crave a relaxing snack, guilt-free dessert, or post-workout recovery treat.

Cherry Chocolate Chip ZEN (4 Bars)

$
10.99
Description:
Feeling stressed? Mind racing? Bite to find your zen. Tastes like: a cherry chocolate jubilee - bursting with fresh cherries & dark chocolate chips! 7+ purpose-driven superfoods & adaptogens Vegan-Friendly Snack | 6g of Powerful Plant Protein Keto & Paleo-Friendly | 3g sugar | 7g net carbs Non-GMO, gluten, dairy & soy free, no junk Powered by reishi, tart cherries, pumpkin seeds (& more) Nosh on this any time you crave a relaxing snack, guilt-free dessert, or post-workout recovery treat.
Details:
Cashew butter, almond butter, chicory root fiber, almond flour, protein blend (pea protein, almond protein, pumpkin seed protein), cherries, Montmorency tart cherry powder, cocoa butter, unsweetened chocolate chips, MCT oil (from coconut), organic vanilla extract, sea salt, organic reishi mushroom, monk fruit extract
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