Brands   / 

B.T.R Bar

A functional protein bar boosted with purpose-driven superfoods & adaptogens

Overview

Date Established
Founder Ashley Nickelsen
Headquarters San Francisco, CA
Industries
Food
Website https://www.eatbtrbar.com/
Press Contact Nikki Nardick
Social

About

The first Protein Bar with a Purpose™, Each B.T.R. Bar has 7+ key functional superfoods & adaptogens in every bite so you can snack BTR, feel BTR, and be your BEST self. Registered Dietitian approved so you can feel extra good about every delicious bite, B.T.R. Bar is committed to only sourcing the highest quality, cleanest, best ingredients on the planet. Each B.T.R. Bar contains only the ingredients you need, none that you don't. Ingredients that serve a purpose, not just a "filler."  

As a women-owned business with the vision of empowering others to be BOLD, TENACIOUS & RESILIENT, B.T.R. makes it their priority to create a platform for women to support, connect with, and inspire other women. When women support each other, when women fix each others’ crowns, that's when the magic happens. B.T.R. created the #BTRtogether Scholarship which donates a portion of proceeds to organizations that empower young women to discover their dreams and learn valuable entrepreneurial skills to be BOLD, TENACIOUS & RESILIENT. In 2020, they will be donating to Girls Who Code, an organization that is out to change the face of tech by building a sisterhood of girls who can explore coding in a fun & friendly environment. 

Founding Story

Growing up, Ashley Nickelsen, Founder & CEO, remembers her parents’ personal mantra “Be BOLD, TENACIOUS & RESILIENT” otherwise known as B.T.R. 

B.T.R. Bar is a tribute to Ashley Nicklesen's empowering upbringing instilled from her parents.  Five years ago, her life changed when her parents were diagnosed with rare forms of cancer. As their primary caretaker, working full-time, Ashley was constantly on-the-move, multi-tasking, juggling it all. In affect, Ashley's own nutrition began to suffer. She was known as a “serial snacker," but then she was inhaling so-called “better-for-you” protein bars, high in sugar, with ingredients she could barely pronounce. With a background in food science & nutrition, Ashley craved something that not only had a “BTR” ingredient profile, but also served a purpose - something that could boost your energy, recharge your brain, or lower your stress levels. Even while battling cancer, her parents believed in Ashley's passion and loved the idea. So Ashely got to work, crafting the first Protein Bar With a Purpose™ in a hospital cafeteria. 

Today B.T.R. Bar is the first Protein Bar with a Purpose™. From their packaging to their recipes to their motivational stickers with every order and snazzy E-Books with inspiring playlists  - the brand's ultimate goal is to empower you to be BOLD, TENACIOUS & RESILIENT. And that starts with a snack you can feel good about eating every day.  

Bios

Ashley Nickelsen

Founder, Chief Snack Officer

see bio

Growing up, Ashley Nickelsen, Founder & CEO, remembers her parents’ personal mantra “Be BOLD, TENACIOUS & RESILIENT” otherwise known as B.T.R. 

B.T.R. Bar is a tribute to Ashley Nicklesen's empowering upbringing instilled from her parents. Five years ago, her life changed when her parents were diagnosed with rare forms of cancer. As their primary caretaker, working full-time, Ashley was constantly on-the-move, multi-tasking, juggling it all. In affect, Ashley's own nutrition began to suffer. She was known as a “serial snacker," but then she was inhaling so-called “better-for-you” protein bars, high in sugar, with ingredients she could barely pronounce. With a background in food science & nutrition, Ashley craved something that not only had a “BTR” ingredient profile, but also served a purpose - something that could boost your energy, recharge your brain, or lower your stress levels. Even while battling cancer, her parents believed in Ashley's passion and loved the idea. So Ashely got to work, crafting the first Protein Bar With a Purpose™ in a hospital cafeteria. 

Today B.T.R. Bar is the first Protein Bar with a Purpose™. From their packaging to their recipes to their motivational stickers with every order and snazzy E-Books with inspiring playlists  - the brand's ultimate goal is to empower you to be BOLD, TENACIOUS & RESILIENT. And that starts with a snack you can feel good about eating every day.  

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