BENJAMIN TALKS LAUNCHES WITH FINANCIAL LITERACY (FIN-LIT) TOOL: THE BENJI BANK
Brand Logo Benjamin Talks dividng line Nov 17, 2020

NEW YORK, NEW YORK (November 2020) - Benjamin Talks, a financial literacy initiative, aims to take the taboo out of money talk and make the next generation fluent in finance.  With the innovative Benji Bank ($55) and creative, digestible content, Benjamin Talks works to educate, engage and empower children to know their worth, no matter what path they choose to take in life.  As an ode to Benjamin Franklin, Benjamin Talks pays homage to a Founding Father who was also a founding voice to the American approach to personal finance.


Co-Founded by two moms with backgrounds in finance, Carissa Jordan and Nikki Boulukos, realized there was no blueprint for teaching young children about money. Together, they were determined to make a change and started a mission to give young children a financial foundation. Co-Founder and Co-CEO, Carissa Jordan says, “We are thrilled to announce the launch of Benjamin Talks. With our Benji Bank, and relatable, accessible content, we hope to arm parents across the country with the tools they need to make money talk part of their family conversation.” Nikki Boulukos founded Benjamin Talks to give all kids the financial foundation they need to thrive. “Financial literacy should not be a luxury,” she said, “it’s time we take the taboo out of money talk and give every child, no matter what their circumstances, the financial tools they need for life.”

On a mission to make financial literacy accessible to all kids, Carissa and Nikki are honored to partner with D.R.E.A.M. (Developing Responsible Economically Advanced Model-Citizens), a non-profit organization that empowers America’s underrepresented, urban youth through financial education. Five dollars from every bank purchase supports D.R.E.A.M. in their mission to arm the next generation with essential financial skills and close the wealth gap facing underserved populations in cities across America.  


Benjamin Talks is proud to announce their first product, the Benji Bank. The Benji Bank provides children with an essential tool to help build their financial fitness. With its elevated, clean design, the bank promotes responsible spending, thoughtful saving and purposeful giving in kids of all ages. The durable, acrylic Benji Bank has three clear compartments to sort children's SPEND, SAVE and GIVE dollars and coins. Featuring slotted tops with soft magnetic closures, the Benji Bank provides an easy, organized and interactive way for little hands to work with cash. Just in time for the holiday gifting season, The Benji Bank ($55) is now available for purchase on the Benjamin Talks website.

Visit www.Benjamintalks.com to sign up for weekly emails, purchase a Benji Bank and explore Benjamin Talks’ creative financial content. Follow Benjamin Talks on instagram @BenjaminTalks for kid-friendly money tips with parent-friendly financial humor sprinkled in. 


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A piggybank promoting responsible spending, thoughtful saving and purposeful giving in kids of all ages