BODYGYM

The all-in-one fitness system you can do anywhere

Company overview

Date Established:
Description:
The all-in-one fitness system you can do anywhere
Founder:
Founders:
Doug Terry
,
Jordan Terry
,
Headquarters:
New Berlin, WI
Industry:
Fitness
Health
Press Contact:
Social Media:
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about

BODYGYM is an innovative fitness brand making it easy and affordable for people of all fitness levels to reach their goals. To date, over 2 million people have used the company’s products to incorporate fitness into their lives. Former NBA athlete Doug Terry founded the company in 2002 after a life and career rooted in fitness. He knew the keys to success are consistency, dedication, and perseverance. He aimed to help people incorporate activity in their lives no matter where they were with the creation of BODYGYM. In 2021, Terry’s son Jordan Terry took over the company as CEO and introduced the next generation of the BODYGYM system.

BODYGYM is designed for ultimate convenience and durability. The patented bar weighs under 3 lbs and folds to a length of 17 ¼”, making it easy to pack for use on the go. Composed of a plastic glass hybrid, it is more durable and lightweight than other options in this category. High-quality latex ensures the BODYGYM bands maintain their integrity and last a long time. The whole system fits easily in the accompanying drawstring bag that features a stash pocket for keys, wallet, phone and accessories.

founding story

BodyGym is an innovative fitness company started by its founder, Doug Terry. He founded the company in 2002 after a career and life heavily dedicated to activity, fitness, and the love of basketball.

Bios

Doug Terry
Chief Executive Officer
Jordan Terry
Chief Operations Officer

Products

the New BODYGYM
A Resistance Band-Based Fitness System for World-Class Workouts at Home.

the New BODYGYM

$
120.00
Description:
A Resistance Band-Based Fitness System for World-Class Workouts at Home.
Details:
The fitness system allows users to perform over 150 exercises that mimic the body’s everyday functional movements and target every muscle group for strength training, toning and an overall fitness boost. BODYGYM is ideal for people of all fitness levels, from novice to expert. All the user needs to do to turn up the difficulty is roll the bar to add resistance. For added workout inspiration and motivation, the companion app ($14.99 per month) provides workout classes led by fitness professionals. These can be accessed on multiple platforms, including iPhone, Android, Apple TV, Amazon Fire, Roku, Chromecast and Mac/Windows computers. New classes will pop up monthly and the company plans to launch live weekly classes later this year. The head instructor from the app, Mindy Buxton, has been using BODYGYM products for more than 15 years. As a personal trainer and health coach, she recommends it to every single one of her clients.
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retailers

Amazon
Target
Target.com
Walmart
Walmart Online

Press articles

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testimonial