Bokksu

Authentic Japanese snack subscription box of sweets, treats, and teas

Company overview

Date Established:
2015
Description:
Authentic Japanese snack subscription box of sweets, treats, and teas
Founder:
Founders:
Danny Taing
,
,
Headquarters:
New York, NY
Industry:
Food
Social Media:
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about

Launched in 2015, Bokksu delivers a monthly subscription of authentic Japanese sweets, treats, and teas to your door and across the globe. Partnering with 100+ year old family snack makers, Bokksu hand curates snack bundles every month around different cultural themes and seasonal flavors. Starting as low as $39.95, you can subscribe to Bokksu, and can auto-renew, pause, and cancel at any time. In addition to your box of authentic and premium snacks, you also receive a 16+ page culture guide (i.e. product origin, ingredients, allergens), exclusive 10-15% member only discounts to our marketplace, and free shipping.

founding story

After living in Japan for several years, Danny Taing moved back to the United States, and to his dismay, found that he couldn’t find the snacks he had loved so dearly in the United States. As an Asian-American with deep western and eastern cultural roots, he saw an opportunity to bridge the two cultures and share Japanese culture with the rest of the world. Partnering with 100+ year old local snackmakers across Japan, Danny worked to curate Bokksu--a Japanese snack subscription service.

Equally notable, Bokksu is bucking many business trends. Unlike many of the e-commerce and subscription boxes that have raised significant venture funding, Bokksu has been focused on profitability and product fit. With less than $2M in funding, Bokksu has achieved 7-figure revenues and profitability. Danny is a BIPOC and LGQBT single founder, and leads a team across New York and Japan, in which >30% of the company is BIPOC, female, LGBQT, and bilingual.

Bios

Danny Taing
CEO & Founder

Danny Taing is the Founder and CEO at Bokksu, a New York and Tokyo-based D2C subscription box and e-commerce platform for Japanese snack food discovery. He developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC. Before starting Bokksu, Danny worked in Business Development at Rakuten and in Digital Marketing at Google. Danny studied Computer Science in the Post-baccalaureate Studies program at Columbia University and received a Master’s in Sociology and a dual Bachelor’s in Psychology and Communication from Stanford University. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.

Products

Bokksu Monthly Subscription
Experience Japan From Home: Bokksu delivers to your door the experience of tasting authentic Japanese snacks, candies, and teas sourced directly from centuries-old family makers. Every box you purchase supports these family-run businesses in Japan and helps keep their traditions alive. Each box ships from Japan and comes with:

Bokksu Monthly Subscription

$
39.99
Description:
Experience Japan From Home: Bokksu delivers to your door the experience of tasting authentic Japanese snacks, candies, and teas sourced directly from centuries-old family makers. Every box you purchase supports these family-run businesses in Japan and helps keep their traditions alive. Each box ships from Japan and comes with:
Details:
- 20–24 Japanese snacks, candies, and a tea pairing curated around a fun cultural theme - 16+ Page Culture Guide Magazine that details each product's origin, flavors, and even common allergens - Auto-renew with the option to pause or cancel anytime - Free shipping directly from Japan!
Request Sample
Bokksu Monthly Subscription (LIMITED EDITION BOX)
Experience Japan From Home Celebrate spring with our limited edition Sakura design box. Get yours before supplies run out. Bokksu delivers to your door the experience of tasting authentic Japanese snacks, candies, and teas sourced directly from centuries-old family makers. Every box you purchase supports these family-run businesses in Japan and helps keep their traditions alive. Each box ships from Japan and comes with:

Bokksu Monthly Subscription (LIMITED EDITION BOX)

$
39.99
Description:
Experience Japan From Home Celebrate spring with our limited edition Sakura design box. Get yours before supplies run out. Bokksu delivers to your door the experience of tasting authentic Japanese snacks, candies, and teas sourced directly from centuries-old family makers. Every box you purchase supports these family-run businesses in Japan and helps keep their traditions alive. Each box ships from Japan and comes with:
Details:
- 20–24 Japanese snacks, candies, and a tea pairing curated around a fun cultural theme - 16+ Page Culture Guide Magazine that details each product's origin, flavors, and even common allergens - Auto-renew with the option to pause or cancel anytime - Free shipping directly from Japan!
Request Sample
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Bokksu
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retailers

Amazon

press releases

Press articles

Eat This, Not That!
7 Asian-American Food Brands to Support Right Now
Bokksu hand curates snack bundles based on different cultural themes and seasonal flavors that are sourced directly from over 100-year-old family makers. Each box, which consists of 20-25 delicious Japanese snacks and tea pairings, helps support family-run businesses in Japan.
Town & Country
The Best Snack Subscription Boxes
Japan has a reputation for creating some of the most covetable snacks. Whether you're already a devotee or looking to see what all of the fuss is about, this specialty box comes filled with snacks, candies, and teas straight from the source.
The Manual
The 25 Best Kitchen Gifts to Buy for People Who Love to Cook
Artisanal snacks come aplenty with this lovely Japanese food subscription box from Bokksu, which is the closest most of us will get to experiencing the land of the rising sun.

testimonial

"They said these are premium hand-selected snacks, and now I can see why. This is a lot of effort...I can genuinely recommend this from the bottom of my heart."
Rachel and Jun
Celebrity YouTubers living in Japan (1M+ Subscribers)
"With a Bokksu subscription, not only do you get a cascade of delicious and exciting snacks, but with each bite you can learn more about the traditions and culture of Japan. So while you may not be able to travel to the land of the rising sun right now, with Bokksu you can turn your snack break into your next big adventure."
Kai Burkhardt
CNN Writer