brand

Overview

Date Established 01/2015
Founder Danny Taing
Headquarters New York, NY
Industries
Food
Website https://bokksu.com
Press Contact Ian Sherman
Social

Products

About

Launched in 2015, Bokksu delivers a monthly subscription of authentic Japanese sweets, treats, and teas to your door and across the globe. Partnering with 100+ year old family snack makers, Bokksu hand curates snack bundles every month around different cultural themes and seasonal flavors. Starting as low as $39.95, you can subscribe to Bokksu, and can auto-renew, pause, and cancel at any time. In addition to your box of authentic and premium snacks, you also receive a 16+ page culture guide (i.e. product origin, ingredients, allergens), exclusive 10-15% member only discounts to our marketplace, and free shipping.

Founding Story

After living in Japan for several years, Danny Taing moved back to the United States, and to his dismay, found that he couldn’t find the snacks he had loved so dearly in the United States. As an Asian-American with deep western and eastern cultural roots, he saw an opportunity to bridge the two cultures and share Japanese culture with the rest of the world. Partnering with 100+ year old local snackmakers across Japan, Danny worked to curate Bokksu--a Japanese snack subscription service.

Equally notable, Bokksu is bucking many business trends. Unlike many of the e-commerce and subscription boxes that have raised significant venture funding, Bokksu has been focused on profitability and product fit. With less than $2M in funding, Bokksu has achieved 7-figure revenues and profitability. Danny is a BIPOC and LGQBT single founder, and leads a team across New York and Japan, in which >30% of the company is BIPOC, female, LGBQT, and bilingual.

Bios

Founder Bio Image

Danny Taing

CEO & Founder
see bio chevron

Danny Taing is the Founder and CEO at Bokksu, a New York and Tokyo-based D2C subscription box and e-commerce platform for Japanese snack food discovery. He developed his passion for Japanese food and travel during his four years living in Tokyo before moving back to NYC. Before starting Bokksu, Danny worked in Business Development at Rakuten and in Digital Marketing at Google. Danny studied Computer Science in the Post-baccalaureate Studies program at Columbia University and received a Master’s in Sociology and a dual Bachelor’s in Psychology and Communication from Stanford University. In his spare time, he is an avid rock climber who loves to get into fierce battles with friends over board games.

Retailers

Testimonials

start quotation marks "They said these are premium hand-selected snacks, and now I can see why. This is a lot of effort...I can genuinely recommend this from the bottom of my heart." end quotation marks
Rachel and Jun Celebrity YouTubers living in Japan (1M+ Subscribers)
start quotation marks "With a Bokksu subscription, not only do you get a cascade of delicious and exciting snacks, but with each bite you can learn more about the traditions and culture of Japan. So while you may not be able to travel to the land of the rising sun right now, with Bokksu you can turn your snack break into your next big adventure." end quotation marks
Kai Burkhardt CNN Writer