BOMANI Cold Buzz

Alcohol-Infused Cold Brew Coffee

Company overview

Date Established:
2020
Description:
Alcohol-Infused Cold Brew Coffee
Founder:
Founders:
Sam Madani
,
Kai Drewry
,
Amin Anjedani
Headquarters:
Los Angeles, CA, USA
Industry:
Beverage
Social Media:
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about

BOMANI Cold Buzz is alcohol-infused cold brew coffee. At 5.7% ABV and 1/2 a cup of coffee's worth of caffeine, BOMANI is only 110 calories, 0g sugar, 0g carbs, gluten-free, dairy-free, non-GMO, vegan, and Kosher. Intentionally designed to be customizable and versatile, BOMANI is one of the few ready-to-drink canned beverages that is delicious out of the can, over ice, with cream & sugar (or cream & sugar alternatives), or as part of a cocktail. BOMANI is the perfect complementary beverage, ideal to enjoy at brunch, before a night out, during a round of golf, and much more. Founded in New York by Sam Madani, Kai Drewry, and Amin Anjedani (three California-born ex-investment bankers) merely two years after college, BOMANI’s purpose is to empower individuals, who, like the BOMANI co-founders, challenge the status quo. Challenging the status quo is not supposed to be easy, but the BOMANI team believes you deserve to be able to work towards your purpose without sacrificing your social life or physical health. The name BOMANI literally translates to: “To Have Purpose.”

Having sold their first can merely two weeks before shelter-in-place orders, since starting BOMANI, they've launched 33 states (6 on-shelves and 32 online), sold into nearly 1,000 retailers (including major retail chains such as Whole Foods, Total Wine, Stater Bros., Gelson’s, and more), and raised one of the largest seed funding rounds of 2020 at $3.5m. Their Chairperson, Shirin Behzadi, is a wildly successful entrepreneur and former CEO of Home Franchise Concepts. Shirin is also the mother of one of the BOMANI co-founders, Sam Madani. Other BOMANI investors and advisors include Nick Gagliardi, former COO of Monster Beverage and President of Liquid Investments / Mesa Distributing, Marc Geiger, CEO of SAVELIVE, founder of Lollapalooza, and former Global Head of Music at WME, and Kelly O’Connor, Co-Founder and Chief Creative Officer at StageLight Group.

founding story

In spring 2018, Madani, Drewry and Anjedani, were living the same fast-paced lives that many modern consumers do. They were working countless hours at their jobs, taking time to enjoy their hobbies, and spending as much time with their friends and family as they could. Trying to find energy after long weeks, they’d enjoy their alcohol with coffee or other caffeinated chasers. They realized a lot of their friends did the same, and that’s when we decided that consumers deserve something better than high-calorie espresso martinis or shots chased with laboratory-made synthetic energy drinks. Something that was healthier, more convenient, and delicious.

Then came the idea: alcohol-infused cold brew coffee. So, the three of them dedicated their lives and careers to see if they could really make it happen. They researched and found that similar products existed, but they were all high-calorie, heavy, and frankly, not too tasty. Then they cold called and networked aggressively to find the top flavorists, chemists, and supply chain experts in the world. From there, they spent hundreds of hours with them developing BOMANI Cold Buzz, using their friends as guinea pigs for every new concoction. When the whole team tasted the final product, they were absolutely floored at how delicious it was and how well it complemented their busy lifestyles. At only 110 calories, zero carbs, 0g sugar, and gluten-free with approximately as much naturally-occurring caffeine as just over a half a cup of coffee, they realized we had struck liquid gold.

The very next morning, they walked into their corporate jobs and gave their two weeks’ notice. The beautiful part is that they had no hesitation in quitting – they had found their purpose and embodied it in a sleek 12oz can.

BOMANI's purpose is to empower individuals, who, like them, challenge the status quo. Challenging the status quo is not supposed to be easy. They believe that you deserve to be able to work toward your purpose without sacrificing your social life or physical health. So let BOMANI reward your hustle, energize your night, spark your brunch, and amplify your festival weekend.

Bios

Sam Madani
Co-Founder & CEO

Sam Madani is the co-founder and CEO of BOMANI Cold Buzz, an alcohol-infused cold brew coffee brand. Born and raised in California to Iranian immigrants, a great deal of Sam’s motivation comes from witnessing the challenges his parents have successfully overcome. This drive combined with his insatiable desire to learn makes Sam a natural entrepreneur.

After graduating from the University of Southern California, he moved to New York to work in investment banking. With long workdays leading into happy hour with colleagues or friends, he soon realized there was a glaring gap in the market for a delicious beverage that encompassed both natural caffeine and low-carb alcohol. 

Returning often to the idea of creating a better-for-you alcoholic beverage alternative, Sam began to conduct research around the idea of marrying cold brew coffee and alcohol from sugar cane, two of the fastest growing categories in the beverage industry – later resigning from his full time job to pursue his vision of BOMANI Cold Buzz with his now business partners Amin Anjedani and Kai Drewry.

Launching BOMANI in March 2020, Sam and the BOMANI team are quickly redefining the RTD beverage space through the creation of an entirely new product category, defined by BOMANI’s top-quality ingredients, and best-in-class flavor, and innovative branding. 

As a natural-born leader and as charismatic as they come, Sam has enjoyed building meaningful relationships within the industry, which is evident in BOMANI's immediate success. Throughout the development of BOMANI, he learned that his purpose in life is to find solutions for others that allow them to live passionately without sacrificing other aspects of their lives. 

Kai Drewry
Co-Founder & COO

Kai Drewry is the co-founder and COO of BOMANI Cold Buzz, an alcohol-infused cold brew and lifestyle brand disrupting the alcohol industry. Born and raised in Northern California, Kai is proud to come from humble beginnings, which he believes have instilled in him an insatiable work ethic and a fierce sense of loyalty.

As a lifelong athlete and ex-investment banker, Kai learned to strive for excellence in all aspects of his life. He graduated from UC Berkeley with top honors and was able to finance his education at UC Berkeley by leveraging his athletic career into a successful basketball training business, a venture that he is proud to say provided opportunities for 30+ of the athletes he trained to earn college scholarships. It was through starting this business that Kai realized his passion is to empower others by helping them realize their full potential. Kai believes that with tenacity, persistence, and focus, everyone is capable of achieving whatever they set their minds to.

After graduating from the UC Berkeley, he moved to New York to work in investment banking. It didn’t take long for Kai’s Entrepreneurial spirit to take over and have him yearning to set out on his own.

Amin Anjedani
Co-Founder & Chief Development Officer

Amin Anjedani is the co-founder and Chief Development Officer of BOMANI Cold Buzz. Amin was born and raised in California to parents who immigrated from Iran and owned multiple coffee shops. From a very young age, Amin’s exposure to the coffee industry fueled his passion for entrepreneurship, and great coffee.

After graduating from Chapman University in Southern California, he moved to New York to work in the highest revenue driving division at BlackRock, the world’s largest asset manager. A naturally social individual, Amin actively networked and grew his circle outside of the workplace becoming deeply interested in the common driver of his new friends, the search for a sense of purpose.

As extraverted and social as they come, Amin has found joy in the process of building BOMANI. To him every day brings a new set of challenges, and rewards, that remind him how meaningful this product is to himself and others. In creating BOMANI, Amin has discovered his sense of purpose, to bring people together in their own pursuit of purpose.

Products

BOMANI Cold Buzz Original

Infused delicious, ethically sourced, 100% Arabica cold brew coffee with clean, gluten-free alcohol. Our award-winning recipe offers a smooth and balanced taste profile, with buttery notes of chocolate and caramel. At only 110 calories, 0g carbs, 0g sugar, and as much naturally-occurring caffeine as a half a cup of coffee, you won’t feel guilty enjoying the liquid gold that’s inside this can. Gluten-free, dairy-free, non-GMO, vegan, Kosher. 100% ethically sourced.

BOMANI Cold Buzz Original

$
12.99
Description:

Infused delicious, ethically sourced, 100% Arabica cold brew coffee with clean, gluten-free alcohol. Our award-winning recipe offers a smooth and balanced taste profile, with buttery notes of chocolate and caramel. At only 110 calories, 0g carbs, 0g sugar, and as much naturally-occurring caffeine as a half a cup of coffee, you won’t feel guilty enjoying the liquid gold that’s inside this can. Gluten-free, dairy-free, non-GMO, vegan, Kosher. 100% ethically sourced.

Details:
Water, alcohol from sugar, cold brew coffee, natural flavors.
Request Sample
BOMANI Cold Buzz Vanilla

We incorporated a light and refreshing touch of vanilla into our award-winning original recipe. The body of this beverage complements its irresistible vanilla aroma, enhancing and exciting the palate. It is perfect for those who enjoy a naturally sweet flavor profile that doesn’t contain sugar or any artificial sweeteners. Each can is just 110 calories, 0g carbs, 0g sugar, and contains as much naturally-occurring caffeine as half a cup of coffee. Gluten-free, dairy-free, non-GMO, vegan, Kosher. 100% ethically sourced.

BOMANI Cold Buzz Vanilla

$
12.99
Description:

We incorporated a light and refreshing touch of vanilla into our award-winning original recipe. The body of this beverage complements its irresistible vanilla aroma, enhancing and exciting the palate. It is perfect for those who enjoy a naturally sweet flavor profile that doesn’t contain sugar or any artificial sweeteners. Each can is just 110 calories, 0g carbs, 0g sugar, and contains as much naturally-occurring caffeine as half a cup of coffee. Gluten-free, dairy-free, non-GMO, vegan, Kosher. 100% ethically sourced.

Details:
Water, alcohol from sugar, cold brew coffee, vanilla, natural flavors.
Request Sample
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retailers

Fresh Direct
Total Wine & More
Wegmans
Whole Foods

Press articles

Eat This, Not That!
29 Spring Beverages Hitting Shelves This Season
The newest drinks hitting store shelves this season.
New York Post
Best Hard Seltzers and Canned Cocktails of Summer 2020
Cold-brew connoisseurs won’t be able to resist this coffee with a kick. Made with 100% Arabica beans, the 110-calorie, non-dairy cocktail is also free of sugar and carbs, and the ABV is equivalent to the average can of beer.
FoodBevy
Founder Stories – BOMANI Coffee Buzz
The story of how BOMANI launched.
Medium / Thrive Global
5 Things You Need to Know to Successfully Manage a Team
Co-Founder & CEO Sam Madani provides insight to the BOMANI culture.

testimonial

If a boozy breakfast is in order, Bomani Cold Buzz is a light and refreshing balance of coffee and alcohol like the world has never tasted before. This brand new canned cold brew is carb-free and sugar-free, made with ethically sourced Arabica coffee beans and will give you a slight buzz with 5.7% ABV and roughly the caffeine of half a cup of coffee. The alcohol goes through a strenuous filtration process, ensuring that not a single gram of sugar is left in the final beverage and preserves the delicate fruity coffee flavor with a hint of caramel.
Amber Gibson
Contributor - Forbes
More than just an alcohol delivery system in a can, this is expertly-made cold brew coffee, with aromas of chocolate, caramel, and toasted nuts. And at 5.7% alcohol, you can enjoy a can any time of day without worrying about getting too buzzed from the caffeine or the alcohol. But our favorite thing about Cold Buzz is what it doesn’t have — no sugar, no carbs, and only 110 calories. This isn’t some gussied-up boozy milkshake, this is a serious coffee drink for serious adults. That it happens to come in a can, suitable for your on-the-go life, makes it even better. Once you’ve tried it, we know you’re going to want to come back for more.
Vices Reserve
Author - Robb Report "Vices"
Looking for a cold brew that will put an extra pep in your step? BOMANI Cold Buzz has got you—but you may not want to make it part of your workday routine. The new beverage is the first alcohol-infused cold brew. In addition to being made of ethically sourced 100 percent Arabic coffee, the canned drink is dairy, sugar, gluten, and carb-free—plus it's vegan and kosher and only 110 calories.
Dalene Rovenstine
Journalist - Eat This, Not That!