|Founder||Sam Madani, Kai Drewry, Amin Anjedani|
|Headquarters||Los Angeles, CA, USA|
|Press Contact||Sam Madani|
BOMANI Cold Buzz is alcohol-infused cold brew coffee. At 5.7% ABV and 1/2 a cup of coffee's worth of caffeine, BOMANI is only 110 calories, 0g sugar, 0g carbs, gluten-free, dairy-free, non-GMO, vegan, and Kosher. Intentionally designed to be customizable and versatile, BOMANI is one of the few ready-to-drink canned beverages that is delicious out of the can, over ice, with cream & sugar (or cream & sugar alternatives), or as part of a cocktail. BOMANI is the perfect complementary beverage, ideal to enjoy at brunch, before a night out, during a round of golf, and much more. Founded in New York by Sam Madani, Kai Drewry, and Amin Anjedani (three California-born ex-investment bankers) merely two years after college, BOMANI’s purpose is to empower individuals, who, like the BOMANI co-founders, challenge the status quo. Challenging the status quo is not supposed to be easy, but the BOMANI team believes you deserve to be able to work towards your purpose without sacrificing your social life or physical health. The name BOMANI literally translates to: “To Have Purpose.”
Having sold their first can merely two weeks before shelter-in-place orders, since starting BOMANI, they've launched 33 states (6 on-shelves and 32 online), sold into nearly 1,000 retailers (including major retail chains such as Whole Foods, Total Wine, Stater Bros., Gelson’s, and more), and raised one of the largest seed funding rounds of 2020 at $3.5m. Their Chairperson, Shirin Behzadi, is a wildly successful entrepreneur and former CEO of Home Franchise Concepts. Shirin is also the mother of one of the BOMANI co-founders, Sam Madani. Other BOMANI investors and advisors include Nick Gagliardi, former COO of Monster Beverage and President of Liquid Investments / Mesa Distributing, Marc Geiger, CEO of SAVELIVE, founder of Lollapalooza, and former Global Head of Music at WME, and Kelly O’Connor, Co-Founder and Chief Creative Officer at StageLight Group.
In spring 2018, Madani, Drewry and Anjedani, were living the same fast-paced lives that many modern consumers do. They were working countless hours at their jobs, taking time to enjoy their hobbies, and spending as much time with their friends and family as they could. Trying to find energy after long weeks, they’d enjoy their alcohol with coffee or other caffeinated chasers. They realized a lot of their friends did the same, and that’s when we decided that consumers deserve something better than high-calorie espresso martinis or shots chased with laboratory-made synthetic energy drinks. Something that was healthier, more convenient, and delicious.
Then came the idea: alcohol-infused cold brew coffee. So, the three of them dedicated their lives and careers to see if they could really make it happen. They researched and found that similar products existed, but they were all high-calorie, heavy, and frankly, not too tasty. Then they cold called and networked aggressively to find the top flavorists, chemists, and supply chain experts in the world. From there, they spent hundreds of hours with them developing BOMANI Cold Buzz, using their friends as guinea pigs for every new concoction. When the whole team tasted the final product, they were absolutely floored at how delicious it was and how well it complemented their busy lifestyles. At only 110 calories, zero carbs, 0g sugar, and gluten-free with approximately as much naturally-occurring caffeine as just over a half a cup of coffee, they realized we had struck liquid gold.
The very next morning, they walked into their corporate jobs and gave their two weeks’ notice. The beautiful part is that they had no hesitation in quitting – they had found their purpose and embodied it in a sleek 12oz can.
BOMANI's purpose is to empower individuals, who, like them, challenge the status quo. Challenging the status quo is not supposed to be easy. They believe that you deserve to be able to work toward your purpose without sacrificing your social life or physical health. So let BOMANI reward your hustle, energize your night, spark your brunch, and amplify your festival weekend.
Amin AnjedaniCo-Founder & Chief Development Officer
Sam MadaniCo-Founder & CEO
Kai DrewryCo-Founder & COO
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