brand
brand
boober A marketplace for expectant parents and new families to find classes and on-demand care providers for pregnancy to postpartum.

Overview

Date Established 01/2017
Founder Jada Shapiro
Headquarters Brooklyn, New York, USA
Industries
Tech, Health & Wellness
Website https://getboober.com/
Press Contact Cecile Urrea
Social

About

Boober is a marketplace that quickly connects expectant and new parents to high-quality classes and on-demand, expert care providers like lactation consultants, doulas, mental health therapists, and more so parents can thrive in their pregnancy to postpartum journey. No more searching, vetting, waiting or stressing. Boober takes the challenge out of finding the support growing families need to succeed in their unique parenting journey and has helped thousands of families since 2017. Boober is the only marketplace of its kind led and founded by a maternal care expert with almost 2 decades of years experience as a care provider, birth educator, media expert and business owner, with deep relationships in the pregnancy/postpartum space. Boober's mission is to empower expectant and new parents to transform their pregnancy, birth, and postpartum experiences and outcomes through expert education and easy access to qualified maternal healthcare providers.

Currently, Virtual Services and Online Classes are offered nationally and In-Person services in NY/Tri-State Area and expanding every day. In December 2020, boober added pregnancy to postpartum parenting classes built on the success of its founder’s first company, Birth Day Presence, which was the top childbirth education and doula-matching and training center in NYC for over 15 years.

Founding Story

Boober was born out of a market demand by desperate new parents who couldn’t find breastfeeding help fast enough. Jada was running her first company Birth Day Presence, at the time, and was tired of seeing her students give up nursing or feed their babies in pain, unable to get the lactation help they needed. Jada started giving out her personal cell phone number on a postcard, offering parents the opportunity to text for help in finding same-day care. She soon found herself coordinating visits with lactation professionals or running out of the house herself to help people with the simple basics of feeding their babies. Jada saw the improvement in front of her eyes; by the time she’d leave they had less pain, babies were feeding better, and parents were expressing their utmost gratitude and relief. With the texts overflowing, she knew it was time to create a platform that would quickly and easily connect new parents to qualified Lactation Professionals and the other in-person & virtual services and classes they needed to thrive.

Bios

Founder Bio Image

Jada Shapiro

Founder
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Jada Shapiro is a maternal health expert and the founder of boober, where expectant parents and new families find classes and on-demand expert care providers, pregnancy to postpartum. She founded boober to empower parents to positively transform their pregnancy, birth, and postpartum experiences and outcomes through expert education and easy access to qualified maternal healthcare providers. She also founded Birth Day Presence, NYC’s most trusted source for birth worker trainings and expectant parent education, which has supported over 20k parents since 2002. She is a birth and postpartum doula, childbirth educator, lactation counselor, birth photographer, mother, and step-mother. Jada has helped thousands of families prepare for birth, has assisted hundreds of births, cared for first-time parents, A-list celebrities, and everyone in between. She advises leading actors about childbirth and breastfeeding for major films and is a sought-out media expert on pregnancy, childbirth, postpartum, lactation, and newborn parenting. Jada graduated from Wesleyan University with a double major in American Studies and Dance and focused her senior thesis on the medicalization of childbirth in America, after discovering a fascinating book about childbirth in the library. Jada witnessed her first birth a few years later when her dear friend invited her (and 19 other people!) to photograph her birth at a freestanding birth center. Jada is a mother and stepmother to 4 girls aged 11-15.

Press

Romper 13 Comfy Postpartum Underwear Options To Help You Recover After A C-Section

Never has a pair of panties been as important as the pair that you’ll put on after having a C-section. Not only do you have to factor in everything your body has gone through during those nine months to get you ready for labor and delivery, but now you have an incision (and a significant one at that) to take into consideration, too.

NewParent 10 Best Parenting Websites

Here are our top 10 picks for best parenting websites.

Thrive Global Jada Shapiro of ‘boober’: “Don’t let perfect be the enemy of good”

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Jada Shapiro, maternal health expert, doula and founder of boober, where expectant parents and new families find classes and on-demand expert care providers, pregnancy to postpartum.

Trend Hunter boober is an Educational Platform That Connects Parents to Resources

An online-based educational and mental health support platform, boober directs users to different resources that will help them overcome a particular challenge.

Romper 4 Signs You’re Dilating, Which Could Mean It’s Almost Baby Time

Even if you’ve had the most perfect pregnancy up until now, with nary a hint of heartburn, at some point, you’re probably going to want to just give birth already. But what are some true signs that you’re dilating? If it’s your first time, it’s tough to know what dilation feels or looks like.

Medium Female Disruptors: Jada Shapiro of ‘boober’ On The Three Things You Need To Shake Up Your Industry

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Jada Shapiro, maternal health expert, doula and founder of boober, where expectant parents and new families find classes and on-demand expert care providers, pregnancy to postpartum.

Red Tricycle Help Is on the Way: Online Resources for Expectant & New Parents

We all know moms are warriors who can work miracles on very little sleep. But we’re also human, and humans need support sometimes. These online resources can answer your questions, calm your mind, and provide valuable help to you and your baby.

Romper So Here's The Deal With Baby Bumps Shrinking In The Morning

It’s kind of amazing to see how your body stretches (and stretches) once you become pregnant. But when it comes to pregnancy, you only expect your bump to get bigger — and not like it’s shrinking. So when you wake up in the morning and your belly looks significantly smaller than it did before you went to bed, it can freak you out. But there’s a logical reason why your pregnancy bump is smaller in the mornings — a few, actually.

Romper The 12 Best Postpartum Underwear That Will Make Your Life So Much Easier

Your girly parts will be happy to put on these postpartum underwear after a vaginal birth, because you’re still going to be sore down there.

ZocDoc 4 Ways The Pandemic Has Changed Maternity Care

From talking to doctors, doulas and other women, I’ve learned that although many aspects of maternity care have stayed the same during COVID, some things have changed — a few, perhaps, for the better.

Romper Experts Offer Tips On How To Wean — Whenever You’re Ready

Breastfeeding can be simultaneously one of the most rewarding experiences of early motherhood, while also being one of the most challenging. It’s normal to love the bonding and closeness you have with your baby, while also possibly feeling like your body still doesn’t belong to you long after pregnancy. For many moms, they’re more than ready to have their bodies back. And when you’re ready, you’re ready, so it’s understandable you’re looking for tips on how to stop breastfeeding and how to wean — whether that’s weaning a toddler, weaning a baby, or weaning from comfort nursing. There are plenty of tips and tricks from experts, and solid advice to help this process go as smoothly as possible for both you and your child.

Romper Some Moms Lick Their Newborns Right After Birth, & It's Totally Fine

You never know how you’re going to react the moment your baby is born. You might laugh, you might cry — you might even do both at the same time. But what about licking your baby? Yep, some new moms have an urge to lick their babies after birth, and it’s not as strange as it might seem. In fact, it’s truly an act of love.

The Everymom Yes, You Can Breastfeed After a Reduction—Here’s What You Need to Know

So yes, it is possible for some people to breastfeed after a reduction. Here’s what you need to know, according to experts.

Romper These Positions Can Actually Help Pregnancy Gas To Go Away

While you might attribute your burgeoning bump to your growing fetus, there’s probably another kind of buildup happening in your abdomen as well — gas. Yes, pregnancy flatulence is as fun as it sounds, but unlike normal gas, it seems that pregnant women seem to have pockets of it… and it can be super painful. So if you’re looking for a more efficient way to fart, these are the best positions to relieve pregnancy gas.

Romper You'll Love The Way You Feel & Look In These Postpartum Swimsuits

Shimmying yourself into a swimsuit can be all the more challenging when you’re trying to get one that works with your postpartum body. But once you have said swimsuit on, you may find that it’s not meeting your newborn momma needs like those two-pieces of the past did. That’s when having a plethora of postpartum swimsuit options that are stylish and functional can make you feel beach-ready.

Romper These Are The Real Signs of Labor, According To Experts

When it comes to late-stage pregnancy, there are two camps of thought: either you want to stay pregnant forever and keep that close connection to your baby— or you are just so totally, completely, and utterly done that you want to give birth right now. No matter which way you stand, at some point you’re going to have to deliver, and so knowing the signs of labor can help you determine when childbirth may occur.

Testimonials

start quotation marks All hail Boober, a service that delivers a lactation specialist to your door within hours. end quotation marks
Danielle Daly Women's Health journalist
start quotation marks Boober is an online mental health recourse for new moms like no other. Unlike the previously listed mental health resources, this service is here specifically for mothers and was even founded by a doula. Boober wants to not just help new moms with their mental health, but also to help boost their confidence and parents find a community that they feel self in. Boober helps new moms transition into motherhood by offering help with “baby blues and general mood swings, postpartum depression, postpartum anxiety, relationship issues or changes between you and your partner, birth trauma, back to work concerns” and more. No matter what is weighing in on your mind and heart, Booober is there to help sort out your emotions and help you with this difficult time. end quotation marks
Jessica Sayers BabyGaga journalist