ST. CATHARINES, ONT (April 20, 2024) - Cheekbone Beauty is excited to launch their newly formulated “Uprise Mascara” which is made with 99 percent naturally sourced materials. This will be the second mascara from Cheekbone Beauty, following their initial “Uplift Mascara” which was released in 2021.

The “Uprise Mascara” was created using innovative natural ingredients such as waxes from Sunflower, Carnauba Palm, Indian Sal, and Japan…

In an era when icons rise and fall with each social media trend, there are a select few whose legacy is not just enduring, but also shaping a conversation around inclusivity and representation. 2024 marks the 65th anniversary of one such icon — Barbie. To commemorate this milestone, Cheekbone Beauty is not merely celebrating; it's leading a profound dialogue in the beauty industry with its innovative tribute to the eternal search f…

Paulina Alexis, the talented Indigenous actor known for her role in FX Network's "Reservation Dogs," has been making waves in Hollywood. Her recent nomination for Best Supporting Actress at the Critic's Choice Awards has only solidified her rising star status. But it wasn't just her acting skills that caught everyone's attention - it was also her stunning makeup look, created by celebrity makeup artist Kendal Fedail using Cheekbone…

Cheekbone Beauty, an Indigenous and sustainable beauty brand, is excited to announce the launch of its newest product – Courage Lip & Cheek Cream Blushes in Universal Berry shades, now available individually! These multi-purpose, highly pigmented lip and cheek creams are perfect for adding a pop of color to your everyday look and are clean, vegan, and sustainably minded.

Cheekbone Beauty's well-loved and best-selling gift Courag…