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San Mateo, CA (September 28, 2023) -- Today, Cuzen Matcha unveiled its new Cuzen Matcha Maker Starter Kit Sumi Black, a matte black version of its award-winning original matcha maker inspired by the sumi “ink” used in ancient Japanese calligraphy. The Cuzen Matcha Maker Starter Kit Sumi Black is now available for purchase on Cuzen Matcha and Amazon for $329 with a limited-time offering of $299.
With dark, matte-finished kitchen appliances continuing to trend*, the Cuzen Matcha Maker Sumi Black harmonizes with any kitchen decor while providing the same functionality as the original white Cuzen Matcha Maker: It grinds and whisks the highest quality organic matcha into a perfect frothy, emerald green cup, allowing consumers to experience the health and wellness benefits of freshly ground matcha with the push of a button.
“As with all Cuzen Matcha products, the new Matcha Maker Starter Kit Sumi Black expresses the timeless beauty of Japanese traditions brought to life in modern expressions while catering to the longstanding request from our customers to create a matte black version of the machine,” explained Eijiro (“Ey-jee-roh”) Tsukada, Founder and CEO of Cuzen Matcha. “In addition to producing a superior and more authentic matcha experience, we are passionate about preserving and reimagining Japanese heritage.”
To celebrate the launch of the Cuzen Matcha Maker Sumi Black, Cuzen Matcha collaborated with award-winning Japanese calligrapher, Aoi Yamaguchi, for the calligraphy artwork highlighting the sumi — or “ink” — color of the Cuzen Sumi Matcha Maker. Visit Cuzen Matcha to learn more about the collaboration and Aoi-san and Cuzen Matcha’s shared practice of combining modern and traditional Japanese elements.
“My work employs fluid lines and curves created by nijimi, or blurred effects of tanboku, or light ink, and kasure, or dry strokes, which contrast beautifully with the clean, modern design of the Cuzen Matcha Maker Starter Kit Sumi Black,” explained Aoi-san, who began studying under masters at age six and has pushed the art form to new horizons with music, dance and live performance.
A marriage of traditional Japanese culture and customs with a modern, sleek geometric design and elegant functionality, the Matcha Maker Sumi Black celebrates the art of matcha-making in its purest form. By grinding whole tea leaves into fresh matcha powder, each cup is a testament to the precision and quality that Cuzen Matcha stands for. As demand for matcha continues to explode**, the new Cuzen Matcha Maker Starter Kit Sumi Black provides tea and matcha enthusiasts with another beautiful way to enjoy the superior, rich umami flavor and health benefits of freshly ground matcha.
Cuzen Matcha is an innovative at-home matcha system that produces freshly ground matcha from organic shade-grown leaves via a beautifully designed machine. The Matcha Maker and Matcha Leaf have been designed to work together to deliver the highest quality matcha drinking experience: the tea leaves are specially prepared to fit the compact ceramic mill, which produces a fine matcha powder that’s then automatically whisked into water, recreating the ancient art of stone ground Japanese matcha. The whole concept is engineered to reproduce the qualities of a traditional stone mill and bamboo whisk—with much less effort.
Cuzen was founded in November 2020 by data scientist, Oki Hatta, and businessman Elijiro Tsukada, who previously opened one of the busiest matcha cafes in the world, Stonemill Matcha in San Francisco. Cuzen Matcha has already achieved a number of prestigious accolades including TIME’s 100 Best Inventions of 2020, Future of Foods Award at San Francisco Design Week Awards 2020, CES 2020 Innovation Awards Honoree, and was longlisted for the 2020 Dezeen Awards.
Cuzen Matcha comes to market on the heels of a wildly successful Kickstarter campaign, where it achieved 235% of its funding goal as well as rave reviews from some of the country’s top chefs and hoteliers, including Tartine’s Chad Robertson and SingleThread’s Kyle Connaughton. Cuzen’s award-winning freshly ground matcha-making system is currently available to order on Amazon and at www.cuzenmatcha.com.