Diggs

Innovative pet products

Company overview

Date Established:
2018
Description:
Innovative pet products
Founder:
Founders:
Zel Crampton
,
Bart Fish
,
Courtney Armstrong
Headquarters:
Brooklyn, New York
Industry:
Home Goods
Social Media:
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about

At Diggs, they believe dogs and their humans deserve the very best. That's why they design for both pets and people alike, creating innovative products your dog will love to use and you'll love to have in your home. The team is made up of passionate pet parents and animal lovers who care deeply about safety, good design and solving real problems. Each decision made is rooted in the mission to improve the lives of pets everywhere.

Diggs launched on Kickstarter in March of 2018, introducing their collapsible Revol Dog Crate and Snooz Crate Pad. After being successfully funded and recognized by Kickstarter as a "Project we love", Diggs went on to launch their DTC website in November of 2018. Revol was also recognized as an award winner by Good Design in 2018 and Pet Business in 2018 and 2019.

 

founding story

Diggs began out of frustration with existing options of poorly made pet products, that were often unsafe and ruined home space aesthetics. There are very little standards in the pet industry; while people look at their pets as their children, the industry does not! The Founder and CEO, Zel Crampton, experienced this firsthand after adopting Louise from a local no-kill shelter. Traditional wire crates looked like prisons, weren't very safe and were very difficult to use. There was no pet brand that seemed to really care about pet safety, innovation or solving true problems for pets and humans.

Bios

Zel Crampton
CEO & Founder

Zel is a passionate animal lover, and believes that pets deserve the very best. He leads a team of talented people dedicated to making safer, easier to use and better designed pet products. Zel worked at McKinsey & Company and Deloitte as a business consultant. He graduated from Columbia Business School in 2013. 

Bart Fish
Head of Marketing

Bart comes from a creative background, having worked in marketing and advertising for over 10 years. He combines a love for pets, design, brand and thoughtful marketing to drive real business growth. He leads an in-house marketing team that's modeled like a media agency, to tell meaningful brand stories that educate and inspire. His goal is to transform Diggs into the trusted resource for training, dog behavior and recognized as the most innovative, best designed pet products available.

Courtney Armstrong
Head of Product Development

Courtney is not only a pet lover, but an real advocate for pet safety and wellness. She leads a team of engineers and industrial designers, who are creating the next generation of innovative pet products. Courtney has an MS in Mechanical Engineering, specializing in robotics and mechanisms, from Stony Brook University and a BS in Mechanical Engineering from Binghamton University.

Products

Revol Dog Crate

Revol is an attractive, collapsible dog crate that is easy to set up, transport and store. Revol's design, inspired by baby industry quality standards, incorporates premium materials and ergonomic, easy-to-use doors. Puppy divider included.

Revol Dog Crate

$
245.00
Description:

Revol is an attractive, collapsible dog crate that is easy to set up, transport and store. Revol's design, inspired by baby industry quality standards, incorporates premium materials and ergonomic, easy-to-use doors. Puppy divider included.

Details:
Serious Safety: The unique, diamond-shaped mesh pattern and solid, single-piece frame prevent injury to jaws and paws. Perfect for Puppies: With the included puppy divider and ceiling hatch, our Revol dog crate is the ultimate training tool. The garage-style side door helps pups feel more comfortable because it makes the crate feel more open and is also great for old and injured dogs. Travel Friendly: Revol is collapsible, transportable, equipped with a carrying handle and wheels, and sets up in seconds. It's great for small spaces, whether it's your living space, RV or car. Easy to Use & Clean: Set up your crate in less than a minute with our innovative, one hand raising/collapsing feature. Revol is made of materials that don't rust and are toxin free. It also comes with a removable tray, making clean-up quick and easy.
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Groov Crate Training Aid
Groov is a first-of-its-kind crate training tool that helps pups love their crates. It also doubles as a delicious pupsicle (comes with a freezer shell).

Groov Crate Training Aid

$
32.00
Description:
Groov is a first-of-its-kind crate training tool that helps pups love their crates. It also doubles as a delicious pupsicle (comes with a freezer shell).
Details:
All-Natural Rubber: High-quality, food-grade and BPA-free Durable Design: Holds up to most chewers Easy-to-Use: Ergonomic and multi-functional Cross-Compatible: Works with Revol and most wire crates Kid-Friendly: Groov is tested to meet the relevant performance requirements and chemical limits for children's toys (per ASTM F963)
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Snooz Crate Pad
Lounge in style and comfort in this orthopedic dog crate pad that features premium CertiPUR-US® memory foam. Please note that Snooz can't be used while the puppy divider is installed.

Snooz Crate Pad

$
75.00
Description:
Lounge in style and comfort in this orthopedic dog crate pad that features premium CertiPUR-US® memory foam. Please note that Snooz can't be used while the puppy divider is installed.
Details:
Water & Tear Resistant: Stands up to your pup’s small accidents. Washable Cover: The cover is removable and washable. CertiPUR-US® Memory Foam: Made without ozone depleters, formaldehyde or flame retardants. Designed for Revol Crate.
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retailers

Amazon
Walmart

press releases

Press articles

Dwell
Diggs’s Dog Crate Gives Your Furry Friends a Home as Well-Designed as Your Own
Revol elevates the form and function of the dog crate to a whole new level
Forbes
12 Of The Best Dog Crates For Every Pup, According To Pet Owners
It’s collapsible and easy to travel with, simple to clean, comfy and safe.
Apartment Therapy
We Tested This Super Fancy, Actually Good-Looking Dog Crate—And It’s Totally Worth the Hype
If you’ve recently added a pup to your family, then you’re probably thinking about crate training.

testimonial

“It’s collapsible and easy to travel with, simple to clean, comfy and safe.”
Dr. Lisa Lippman, DVM