|Founder||Zel Crampton, Bart Fish, Courtney Armstrong|
|Headquarters||Brooklyn, New York|
|Press Contact||Bart Fish|
At Diggs, they believe dogs and their humans deserve the very best. That's why they design for both pets and people alike, creating innovative products your dog will love to use and you'll love to have in your home. The team is made up of passionate pet parents and animal lovers who care deeply about safety, good design and solving real problems. Each decision made is rooted in the mission to improve the lives of pets everywhere.
Diggs launched on Kickstarter in March of 2018, introducing their collapsible Revol Dog Crate and Snooz Crate Pad. After being successfully funded and recognized by Kickstarter as a "Project we love", Diggs went on to launch their DTC website in November of 2018. Revol was also recognized as an award winner by Good Design in 2018 and Pet Business in 2018 and 2019.
Diggs began out of frustration with existing options of poorly made pet products, that were often unsafe and ruined home space aesthetics. There are very little standards in the pet industry; while people look at their pets as their children, the industry does not! The Founder and CEO, Zel Crampton, experienced this firsthand after adopting Louise from a local no-kill shelter. Traditional wire crates looked like prisons, weren't very safe and were very difficult to use. There was no pet brand that seemed to really care about pet safety, innovation or solving true problems for pets and humans.
Head of Marketing
Bart comes from a creative background, having worked in marketing and advertising for over 10 years. He combines a love for pets, design, brand and thoughtful marketing to drive real business growth. He leads an in-house marketing team that's modeled like a media agency, to tell meaningful brand stories that educate and inspire. His goal is to transform Diggs into the trusted resource for training, dog behavior and recognized as the most innovative, best designed pet products available.
Head of Product Development
Courtney is not only a pet lover, but an real advocate for pet safety and wellness. She leads a team of engineers and industrial designers, who are creating the next generation of innovative pet products. Courtney has an MS in Mechanical Engineering, specializing in robotics and mechanisms, from Stony Brook University and a BS in Mechanical Engineering from Binghamton University.
CEO & Founder
Zel is a passionate animal lover, and believes that pets deserve the very best. He leads a team of talented people dedicated to making safer, easier to use and better designed pet products. Zel worked at McKinsey & Company and Deloitte as a business consultant. He graduated from Columbia Business School in 2013.