DrinkLyte Co.

Normalizing rehydration after drinking, one electrolyte beverage at a time. For overall health, productivity, and hangover prevention.

Company overview

Date Established:
2019
Description:
Normalizing rehydration after drinking, one electrolyte beverage at a time. For overall health, productivity, and hangover prevention.
Founder:
Founders:
Victoria Brodsky
,
,
Headquarters:
Irvine, CA
Industry:
Beverage
Health
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about

DrinkLyte is a new beverage brand making drinking alcohol healthier -- their rehydration formulas are normalizing proper rehydration after drinking. Victoria Brodsky, the founder of DrinkLyte Co​,​ was tired of settling for life-hack solutions like Pedialyte to rehydrate after Happy Hour​,​ so she used her nutrition background to develop a lightning-fast morning and night hydration formula. DrinkLyte is the only rehydration brand dedicated to nightlife, and their formula is the only one that follows the WHO's recommendation for an Oral Rehydration Solution "ORS" (the only clinically proven equivalent to an IV for rapid rehydration). Her goal? Create the "Gatorade" of Nightlife. 

DrinkLyte has been bootstrapped by Victoria, and the company is now a part of the Spring 2021 UCLA Anderson Accelerator Cohort (Victoria is an Anderson MBA Candidate). The company was aiming to launch their RTD beverages in a number of Los Angeles nightlife venues when the pandemic hit. So, they quickly created a powdered version of their beverages to sell online as a subscription. The company is planning to launch in retail this year, as well as re-launch the RTD cans in nightlife and events as soon as things open up. 

founding story

Growing up, Victoria suffered from disordered eating and had a horrible relationship with food. What made it worse was that the marketing around food made "eating right" confusing - what was healthy?  The whole food industry seemed to be tricking consumers into eating crappy food with clever marketing. She thought - if they can do that, can't she do the same thing with a very healthy product that promotes healthy habits?

The idea for DrinkLyte came to her when she noticed her friends using Pedialyte (a pediatric medicine) to rehydrate after a night out. Pedialyte is effective because it's not just electrolytes - it's a specific medical formula.  Since drinking two beers can be just as dehydrating as an hour-long workout she thought - why can't you order this at a bar?

So Victoria took the effective formula of Pedialyte (made with good-for-you ingredients) and branded it for nightlife. With cool branding and a formula that helps reduce hangovers, DrinkLyte is effectively "tricking" consumers into a healthy habit that promotes a balanced lifestyle. The company aims to change the way people think about drinking, and normalize healthy habits like this. 

Bios

Victoria Brodsky
Founder & CEO

Victoria is the Founder & CEO of DrinkLyte Co. She is also a "Fully-Employed" MBA candidate at UCLA Anderson School of Management and holds a Bachelor's degree in Nutritional Sciences from UC Berkeley. Prior to founding DrinkLyte, Victoria helped other startup-founders create, develop, and launch their businesses as a Project Management Consultant. 

Products

MoonLyte & SunLyte Electrolyte Drink Mixes

DrinkLyte's 4-pack of drink mixes (two berry-flavored MoonLytes and two peach-flavored SunLytes) come in a convenient envelope as often as you like to your mailbox. MoonLyte and SunLyte are the same formula, but different flavors and branding. The reason for this is to remind consumers to drink one at night and one in the morning! The product is offered as a subscription on their website.

MoonLyte & SunLyte Electrolyte Drink Mixes

$
10.00
Description:

DrinkLyte's 4-pack of drink mixes (two berry-flavored MoonLytes and two peach-flavored SunLytes) come in a convenient envelope as often as you like to your mailbox. MoonLyte and SunLyte are the same formula, but different flavors and branding. The reason for this is to remind consumers to drink one at night and one in the morning! The product is offered as a subscription on their website.

Details:
MoonLyte: Dextrose, Citric Acid, Sodium Citrate, Sodium Chlroide, Gum Acacia, Potassium Chloride, Maltodextrin, Stevia, Natural Flavors, Modified Food Starch, Fruit and Vegetable Juice for Color, Zinc Gluconate. SunLyte: Dextrose, Citric Acid, Sodium Citrate, Sodium Chloride, Gum Acacia, Potassium Chloride, Maltodextrin, Fruit and Vegetable Juice for Color, Stevia, Natural Flavors, Modified Food Starch, Zinc Gluconate.
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press releases

Press articles

SHOUTOUT LA
Local LA Stories: Meet Victoria Brodsky: DrinkLyte Founder, UC Berkeley Nutritional Sciences ’18, UCLA Anderson MBA Candidate
Behind the scenes of DrinkLyte's fast COVID pivot - interview with the Founder, Victoria Brodsky
Blog
Dehydrated After Drinking? This Simple Solution is a Game-Changer
75 Percent of Americans are chronically dehydrated on any given day. Imagine already being dehydrated, and then going out for a night of drinking. Who needs water when they have booze, right? Wrong. This is only adding to the problem, and being severely de
LA Startups
DrinkLyte Launches a New Functional Beverage to Rehydrate You After Drinking Alcohol
DrinkLyte has come up with the perfect one-two punch for those of you that have had a little too much booze. This one-two punch is two functional beverages aimed at helping consumers rehydrate after alcohol consumption.
Los Angeles Tribune
Interview with Victoria Brodsky founder of DrinkLyte
Victoria Brodsky is the Founder and CEO of DrinkLyte a beverage company that is bringing together lifestyle, health and technology to reach the masses. Check out this incredible story today!

testimonial

DrinkLyte was delicious, easy to dissolve in water and even easier to drink. I tend to get headaches after drinking alcohol, even after only one drink,and I didn’t have one after drinking DrinkLyte! I’ll call that a win!
Amanda DiBiase
Customer
I received and had “moonlyte” after a long night out. Not only did I feel great the next day, but when I had “Sunlyte” with my breakfast, I felt energized. Great product.
Robert Davis
Subscriber
Seriously is so good 😍 I really put it to the test last weekend by drinking a ton and I wasn’t hungover whatsoever! Such a great product.
Julia Wickes
Affiliate