|Founder||Max Berg, Joe Schwappach, Dave Goldman|
|Headquarters||Los Angeles, CA|
|Press Contact||Max Berg|
Launched in 2019, Eliqs believes that what you’re drinking should reflect and build your identity – as an individual or as a brand. It should create lasting memories and taste damn good too. Eliqs is the ONLY company that enables the creation of personalized, custom branded beverages for private consumption (think canned craft beer with your face on it or a can of rosé wine designed just for your bachelorette party). Eliqs also develops net new beverage brands in collaboration with their influencer, content creator, celebrity, and media network partners, that are sold directly to high-value and existing audiences and follower bases.
Eliqs currently offers custom-branded craft beer, wine, hard seltzer, and non-alcoholic water options (still and sparkling). The company has capitalized on the direct-to-consumer boom and ships its products directly to customer doorsteps nationally. Beyond upcoming Mother's Day and Father's Day campaigns, in advance of summer, Eliqs will also launch 2 net new beverage brands spanning the hard seltzer and wine spaces that cater to individuals that grew up in the 90's and the LGBTQ community, respectively.
Eliqs was born out of a master's thesis project at UCLA Anderson School of Management. While Max Berg, Joe Schwappach, and Dave Goldman were enjoying some beers after class, the question was posed, "Why can't I put my face on a can of beer?" After going to the local Trader Joe's to buy a case of beer, leaving the bottles in the bath overnight so they could easily peel off the labels, applying some printed stickers to the beers and selling them to a friend, Eliqs was born.
Since then, the team has been working to deliver custom branded beverages for social events, corporate functions, special occasions, and everything in between.
Max BergCo-Founder & Head of Revenue
Joe SchwappachCo-founder & Head of Operations
Dave GoldmanCo-founder & CEO
Highlighting the new release of Eliqs's collaboration with NYRP for their virtual Halloween event
Spotlighting Eliqs custom wine as a product worth trying
Overview of Eliqs and how they evolved their capabilities to operate in the new normal of the pandemic