Equilibria

A “for women, by women” CBD company offering premium, farm-fresh, full-spectrum CBD products.

Company overview

Date Established:
2019
Description:
A “for women, by women” CBD company offering premium, farm-fresh, full-spectrum CBD products.
Founder:
Founders:
Coco Meers
,
Marcy Capron Vermillion
,
Headquarters:
Chicago, IL
Industry:
Health
Social Media:
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about

Equilibria was born in March 2019 out of two women’s real-life struggles to find balance. They offer a curated product line including daily softgels, daily drops and relief cream, which can be purchased a la carte or via monthly subscription boxes. All products are single source, hand harvested, non-gmo, organic and gluten free.

Equilibria distinguishes itself from the thousands of other CBD brands by having an exclusive partnership and being part owner of their organic 1,100 acre farm in Colorado. Their full-spectrum CBD is hand-harvested from industrial hemp flowers, the purest source of cannabinoids, never using any fillers or isolates. All product development (including patent-pending vaginal innovation) and dosage support are focused on women, as CBD's regulating properties are the perfect fit for female biochemistry. All women are unique, so their daily CBD routines should be also. From anxiety to arthritis to autoimmune, Equilibria helps craft the perfect CBD routine for your daily needs.

All purchases come with 1:1 dosage support, allowing customers to craft their own unique routine based on specific health goals. Led by two on-staff pharmacists, Equilibria's Dosage Specialists guide women through specific CBD routines perfect for their body and health goals. And — free shipping, always.

founding story

Between growing families, busy professional lives, and their share of chronic illness and everyday stressors, Marcy Capron-Vermillion and Coco Meers - both serial entrepreneurs with exits, knew from personal experience that quality cannabis products and individualized education could bring meaningful balance to the lives of women.

Coco Meers (Co-Founder of PrettyQuick, acquired by Groupon in 2015) left Groupon in early 2018 to found Rebelle Collective, an early-stage investment fund focused on other female entrepreneurs. When recruiting founders for her portfolio, she thought immediately of Marcy, a technologist with whom she had built early versions of PrettyQuick. While Coco had the intention of investing in Marcy’s projects, that one conversation led them down an unintended path; Marcy shared openly and honestly about her recent mental and physical health struggles (earlier that year, she had gotten in a kayaking accident that rendered her nearly immobile, at age 30) and the role CBD had played for her. Coco then started on her own daily CBD routine and found near-immediate relief for her auto-immune condition and general stress management. A few months later, they co-founded Equilibria, a premium CBD platform offering women clinical luxury and personalized dosage support that is rarely found on the market today.

Bios

Coco Meers
CEO and Co-founder, Equilibria

Coco is a serial entrepreneur, angel investor, and advisor. She is currently CEO of Equilibria, a CBD company for women that is revolutionizing the industry. Prior to Equilibria, she was a founder and principal at Rebelle, a growth lab for digitally-enabled, female-led consumer companies that partners with founders through investment and collaboration to achieve early stage growth hurdles and founder and CEO of PrettyQuick (acquired by Groupon in 2015) which introduced major efficiencies to the $70B beauty services industry by offering seamless reservations at salons and spas nationwide. Prior to startup life, Coco was based in Paris where she helped market and manage global brands under the L’Oreal SA portfolio. She has an MBA in Finance and Entrepreneurship from Chicago Booth, and graduated magna cum laude from Princeton with a BA in English and French.

Marcy Capron Vermillion
Chief Innovation Officer and Co-Founder, Equilibria

Marcy is a problem-solver, entrepreneur, and product designer. An engineer and perpetual innovator, Marcy was inspired by her own personal experience with CBD to learn everything possible about this powerful health agent, eventually leading workshops and gatherings on the medicinal and regulatory power of cannabis for women. Alongside Meers, she co-founded Equilibria and serves as the chief innovation officer, responsible for everything from ideation, to research to business model design. Prior to Equilibria, she founded Polymathic which was acquired by DevMynd in 2017. Marcy has a BA in Communications from Northwestern University and a BFA in photography from the School of the Art Institute of Chicago.  

Together, they created Equilibria to restore balance to modern women by demystifying the CBD journey, from starting dose to personalized routine development and ongoing Dosage Specialist support.

Products

Indulgence Box

NEW!

A collection of three NEW decadent flavors of our best-selling regular-strength, premium CBD oil. For a limited time, experience the delicious efficacy of:

  • Peach Gelée: Sweet, fruity peach paired with the complex earthiness of ginger
  • Mint Chocolate Truffle: Rich milk chocolate with a hint of minty coolness
  • Strawberry Shortcake: Bright, ripe strawberry with a sweet, creamy finish

Daily Drops (10mg/1ml strength)
Box includes 3 bottles of 150mg/15ml Daily Drops

Indulgence Box

$
85.00
Description:

NEW!

A collection of three NEW decadent flavors of our best-selling regular-strength, premium CBD oil. For a limited time, experience the delicious efficacy of:

  • Peach Gelée: Sweet, fruity peach paired with the complex earthiness of ginger
  • Mint Chocolate Truffle: Rich milk chocolate with a hint of minty coolness
  • Strawberry Shortcake: Bright, ripe strawberry with a sweet, creamy finish

Daily Drops (10mg/1ml strength)
Box includes 3 bottles of 150mg/15ml Daily Drops

Details:
Request Sample
Body Box

New!

Featuring the very best of our topical line, our Body Box is the perfect place to start for a hesitant CBD user, fitness enthusiast, or beauty junkie. Each product is artfully crafted to relieve, renew, and restore your body with the power of full-spectrum, hand-harvested CBD.INCLUDES:

  • Relief Cream – 500mg/1oz jar
  • Daily Treatment Oil – 250mg/0.5oz bottle
  • Mindful Mineral Soak – (4 baths per bag) 200mg/9.7oz bag


Body Box

$
135.00
Description:

New!

Featuring the very best of our topical line, our Body Box is the perfect place to start for a hesitant CBD user, fitness enthusiast, or beauty junkie. Each product is artfully crafted to relieve, renew, and restore your body with the power of full-spectrum, hand-harvested CBD.INCLUDES:

  • Relief Cream – 500mg/1oz jar
  • Daily Treatment Oil – 250mg/0.5oz bottle
  • Mindful Mineral Soak – (4 baths per bag) 200mg/9.7oz bag


Details:
Request Sample
Daily Treatment Oil

Packed with seven nutrient-rich botanicals, our luxurious Daily Treatment Oil nourishes and renews deep into the layers of your skin. Featuring 500mg of full-spectrum CBD to moisturize and heal along with powerful oils like Sweet Almond, Litsea, and Olive Squalane, this multipurpose oil will support a range of common skin concerns – from dry skin to sun damage to pore size. Ideal for all skin types.

Daily Treatment Oil

$
54.40
Description:

Packed with seven nutrient-rich botanicals, our luxurious Daily Treatment Oil nourishes and renews deep into the layers of your skin. Featuring 500mg of full-spectrum CBD to moisturize and heal along with powerful oils like Sweet Almond, Litsea, and Olive Squalane, this multipurpose oil will support a range of common skin concerns – from dry skin to sun damage to pore size. Ideal for all skin types.

Details:
Organically grown full-spectrum hemp flower concentrate, organic sweet almond oil, grapeseed oil, olive squalane, evening primrose oil, natural fragrance, grapefruit oil, litsea oil
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Balance Bath Bombs

These luxurious self-care treats are packed with 50mg of full-spectrum CBD to center the mind and relax the body. Carefully crafted essential oil blends of Lavender Lemongrass will calm and uplift while Cardamom Rose invigorates and soothes.

Set of 4 mini-bombs includes:
2 Lavender Lemongrass CBD Bath Bombs (50mg full-spectrum CBD each)
2 Cardamom Rose CBD Bath Bombs (50mg full-spectrum CBD each)

Balance Bath Bombs

$
36.00
Description:

These luxurious self-care treats are packed with 50mg of full-spectrum CBD to center the mind and relax the body. Carefully crafted essential oil blends of Lavender Lemongrass will calm and uplift while Cardamom Rose invigorates and soothes.

Set of 4 mini-bombs includes:
2 Lavender Lemongrass CBD Bath Bombs (50mg full-spectrum CBD each)
2 Cardamom Rose CBD Bath Bombs (50mg full-spectrum CBD each)

Details:
Sodium bicarbonate, citric acid, coconut oil cleanser, activated full-spectrum hemp flower oil CBD concentrate, avocado oil, potassium bitartrate, essential oil blend, fluorphlogopite, mica, titanium dioxide, tin dioxide, iron oxide, water, coconut oil, polysorbate 80water.
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Balance Box
This “just-right” combination of our daily products will help you cover all the bases as begin using CBD. The Balance Box includes Daily Drops for fast-acting, targeted relief, and Daily Softgels for a sustained release. Balance Box includes: Daily Drops 300mg/30ml – Unflavored (10mg CBD per full 1ml dropper) Daily Softgels (10mg CBD each, 30 count)

Balance Box

$
88.00
Description:
This “just-right” combination of our daily products will help you cover all the bases as begin using CBD. The Balance Box includes Daily Drops for fast-acting, targeted relief, and Daily Softgels for a sustained release. Balance Box includes: Daily Drops 300mg/30ml – Unflavored (10mg CBD per full 1ml dropper) Daily Softgels (10mg CBD each, 30 count)
Details:
Daily Drops: Activated full-spectrum hemp flower oil CBD concentrate, MCT oil. Vegan. Daily Softgels: Activated full-spectrum hemp flower oil CBD concentrate, kosher beef gelatin, MCT oil, vegetable glycerin, and purified water.
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Brilliance Box

Our top-selling products in one fabulous box! The Brilliance Box includes Daily Drops for fast-acting, targeted relief, Daily Softgels for a sustained-release, and topical Relief Cream for local discomfort.

Brilliance Box includes:

Daily Drops 300mg/30ml – Unflavored (10mg CBD per full 1ml dropper)
Daily Softgels (10mg CBD each, 30 count)
Relief Cream (500mg CBD per 1oz jar) Note: This product is sensitive to heat. We recommend storing in a cool, dry place to maintain consistency. If it arrives hot, simply place in the fridge to restore this smooth salve!

Brilliance Box

$
128.00
Description:

Our top-selling products in one fabulous box! The Brilliance Box includes Daily Drops for fast-acting, targeted relief, Daily Softgels for a sustained-release, and topical Relief Cream for local discomfort.

Brilliance Box includes:

Daily Drops 300mg/30ml – Unflavored (10mg CBD per full 1ml dropper)
Daily Softgels (10mg CBD each, 30 count)
Relief Cream (500mg CBD per 1oz jar) Note: This product is sensitive to heat. We recommend storing in a cool, dry place to maintain consistency. If it arrives hot, simply place in the fridge to restore this smooth salve!

Details:
Daily Drops: Activated full-spectrum hemp flower oil CBD concentrate, MCT oil. Vegan. Daily Softgels: Activated full-spectrum hemp flower oil CBD concentrate, kosher beef gelatin, MCT oil, vegetable glycerin, and purified water. Relief Cream: Activated full-spectrum hemp flower oil, coconut oil, shea butter, arnica, menthol, lavender, rosemary. Vegan.
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press releases

Press articles

Buzzfeed
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This will make your mom, grandma, parent guardian, or best friend love you forever!
Motherly
23 best Mother's Day gifts for the women in your life (or you!)
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FORBES
The Best Supplements To Reduce Stress, Boost Immunity, And Improve Overall Health
"This visionary CBD company stands out from the rest for being owned by women, organic, and creating products expressly for womens’ unique needs."
Refinery 29
All The Wellness Products We Tried and Loved in September
"The wellness team at Refinery29 gets to try a ton of really great stuff. So we decided to start highlighting some our favorites each month. These are the products that were so useful or so cool, we just couldn't stop using them"

testimonial

"There's no hotter wellness trend than CBD, and Equilibria ups the luxury factor with a "farm to bottle" approach and personalized dosage specialist."
Modern Luxury
"This visionary CBD company stands out from the rest for being owned by women, organic, and creating products expressly for womens’ unique needs."
Katie Chang
Writer, FORBES
"My main goal was to feel more relaxed at night because my mind usually races before bed. The CBD has definitely had a positive effect on that, but I also can't believe how much better I've been feeling throughout the day now. It's like I'm floating through my nine-to-five instead of driving up an unpaved road."
Michaela Bushkin
Writer, Who What Wear