|Founder||Coco Meers, Marcy Capron Vermillion|
|Press Contact||Morgan Bellock|
Equilibria was born in March 2019 out of two women’s real-life struggles to find balance. They offer a curated product line including daily softgels, daily drops and relief cream, which can be purchased a la carte or via monthly subscription boxes. All products are single source, hand harvested, non-gmo, organic and gluten free.
Equilibria distinguishes itself from the thousands of other CBD brands by having an exclusive partnership and being part owner of their organic 1,100 acre farm in Colorado. Their full-spectrum CBD is hand-harvested from industrial hemp flowers, the purest source of cannabinoids, never using any fillers or isolates. All product development (including patent-pending vaginal innovation) and dosage support are focused on women, as CBD's regulating properties are the perfect fit for female biochemistry. All women are unique, so their daily CBD routines should be also. From anxiety to arthritis to autoimmune, Equilibria helps craft the perfect CBD routine for your daily needs.
All purchases come with 1:1 dosage support, allowing customers to craft their own unique routine based on specific health goals. Led by two on-staff pharmacists, Equilibria's Dosage Specialists guide women through specific CBD routines perfect for their body and health goals. And — free shipping, always.
Between growing families, busy professional lives, and their share of chronic illness and everyday stressors, Marcy Capron-Vermillion and Coco Meers - both serial entrepreneurs with exits, knew from personal experience that quality cannabis products and individualized education could bring meaningful balance to the lives of women.
Coco Meers (Co-Founder of PrettyQuick, acquired by Groupon in 2015) left Groupon in early 2018 to found Rebelle Collective, an early-stage investment fund focused on other female entrepreneurs. When recruiting founders for her portfolio, she thought immediately of Marcy, a technologist with whom she had built early versions of PrettyQuick. While Coco had the intention of investing in Marcy’s projects, that one conversation led them down an unintended path; Marcy shared openly and honestly about her recent mental and physical health struggles (earlier that year, she had gotten in a kayaking accident that rendered her nearly immobile, at age 30) and the role CBD had played for her. Coco then started on her own daily CBD routine and found near-immediate relief for her auto-immune condition and general stress management. A few months later, they co-founded Equilibria, a premium CBD platform offering women clinical luxury and personalized dosage support that is rarely found on the market today.
Coco MeersCEO and Co-founder, Equilibria
Marcy Capron VermillionChief Innovation Officer and Co-Founder, Equilibria
Get ready to indulge in some "me" time.
Mother's Day is almost here, and whether you're shopping for a favorite mama in your life, dropping some hints to your partner, or planning on treating yourself (because you deserve it—especially this year), we've got just the right gift to help you enjoy your special day.
This will make your mom, grandma, parent guardian, or best friend love you forever!
An interview with the founders of Equilibria on their mission, unique product offerings and how Equilibria is uniquely positioned to disrupt the industry
An interview with the founders of Equilibria on the first year in business, and how they've thrived despite the pandemic
"This visionary CBD company stands out from the rest for being owned by women, organic, and creating products expressly for womens’ unique needs."
"The wellness team at Refinery29 gets to try a ton of really great stuff. So we decided to start highlighting some our favorites each month. These are the products that were so useful or so cool, we just couldn't stop using them"