ERW Active

Hydration tools for the race of life

Company overview

Date Established:
2018
Description:
Hydration tools for the race of life
Founder:
Founders:
Hannah Grant
,
Dr. Stacy Sims
,
Headquarters:
Copenhagen, Denmark
Industry:
Beverage
Health
Press Contact:
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about

ERW Active is a range of health and hydration mixers that seek to give people healthy and targeted alternatives to performance drinks currently on the market. Short for “Eat, Race, Win,” ERW is based on the science of the body and provides optimal performance without the short energy spikes and crashes. Designed for the modern world, it provides solutions to make everyone increase their performance in whatever they choose to do. ERW’s targeted focus on immediate performance and recovery, overall boost to the immune system, and commitment to ‘No compromises. No cheap additives. And no excuses.’ helps provide the tools you need to perform and feel your best.

ERW is Vegan, Non-GMO, Gluten Free, Dairy Free, Soy Free, Delicious

founding story

Hannah Grant and Dr. Stacy Sims quickly agreed on these things when they met working the Tour de France in 2013 - that there weren’t a lot of women working in pro cycling and even the greatest riders in the world had ridiculously outdated views on race nutrition (er, pasta with ketchup, please). Figuring out performance solutions for a grueling sport that involves spirit-sapping days on two wheels could also provide answers to conundrums found in more conventional forms of travel … like jet lag.

At that time Hannah, one of Denmark’s finest chefs, was revolutionizing how elite cyclists refuel, bringing her Michelin-star restaurant experience to the Tour. She championed balanced nutrition, intricately adapted to the specifics of each stage and the physiology of every racer. That approach spawned two cookbooks – and the Amazon Prime docuseries “Eat. Race. Win.”

Stacy, a pioneering author on how nutrition affects male and female athletes differently and an acclaimed TED talk expert, was working dual roles at USA Cycling and Stanford University, implementing her groundbreaking research on hydration. Her goal: bust through the misconceptions put forward by the sugar-laced sports drink market, dominated by one product.

ERW and ERW Active is the result, after thousands of hours of research, a range with a targeted focus on immediate performance and recovery, plus an overall boost to the immune system to cope with the rigors of modern life.

Bios

Hannah Grant
Co-Founder

Grant is an internationally trained chef with experience at some of Denmark’s finest and top-rated restaurants including Michelin star rated, NOMA. In 2011, she started as the team chef for the world pro tour cycling team Saxo Bank Sungaard, where she used her restaurant expertise to revolutionize how elite cyclists refuel. She championed balanced nutrition and intricately adapted to the specifics of each stage, and the physiology of every racer. This approach spawned two cookbooks – and the Amazon Prime docuseries “Eat. Race. Win.”

Dr. Stacy Sims
Co-Founder

Sims is a former professional cyclist, college rower (crew) and IRONMAN competitor. Now, as a world-renowned researcher, innovator and health performance entrepreneur, she understands that even the most fitness-focused people are unlikely to become avowed experts on intestinal health. She wants people to understand that “the typical sports drink is not appropriate for their bodies.”

Sims had a remarkable depth of pioneering research to draw from as the group formulated the ERW product line. She has authored 65 studies and papers on topics such as the effects of gender differences and heat and altitude on the ability of the body to produce maximal output. Her research even looked at NASA astronauts and how hydration methods for the unique environment of space travel could be used to improve quality intake for athletes.

Sims operates in a world of complex science but has found a way of explaining her findings that has earned the trust of the numerous elite and Olympic athletes she advises.

Sims is originally from San Francisco and now lives with her young family in New Zealand.

Products

HYDRATE (28 pack)

HYDRATE is a super-hydrator that enables maximum body absorption and rehydrates 3x faster than water alone.

Hydrating is important to your immune system and HYDRATE boosts your body by providing essential vitamins, minerals and absorption.

HYDRATE (28 pack)

$
56.00
Description:

HYDRATE is a super-hydrator that enables maximum body absorption and rehydrates 3x faster than water alone.

Hydrating is important to your immune system and HYDRATE boosts your body by providing essential vitamins, minerals and absorption.

Details:
Flavors: Berry & Mango (14 of each) Meets WHO ORS criteria for effective hydration
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Press articles

Fox Sports
Sports Science Making Athletes Happier, Healthier and Stronger
Here is a late contender for the most obvious statement of the week: American professional sports are ridiculously competitive.

testimonial

“As I got to use it near the end of the season and now again in our off-season travels, I’ve noticed increasing benefits from day one. This is now an essential part of my daily life.”
Andrew Hauser
Head of Performance Rehab, LA Dodgers
"ERW Active has given me the tools to recover faster between hard training days and races."
Simon Andreassen
Cannondale Factory Racing, MTB World Cup Winner
“Rest and recovery are essentials for me to perform. ERW Active has been helping me do that at a record pace”
Hannah Wells
Pro Triathlete, IRONMAN Winner