|Founder||Hannah Grant, Dr. Stacy Sims|
Beverage, Health & Wellness
|Press Contact||Hannah Grant|
HYDRATION MADE EASY AND DELICIOUS.
ERW Active is a range of health and hydration mixers that seek to give people healthy and targeted alternatives to performance drinks currently on the market. Short for “Eat, Race, Win,” ERW is based on the science of the body and provides optimal performance without the short energy spikes and crashes. Designed for the modern world, it provides solutions to make everyone increase their performance in whatever they choose to do. ERW’s targeted focus on immediate performance and recovery, overall boost to the immune system, and commitment to ‘No compromises. No cheap additives. And no excuses.’ helps provide the tools you need to perform and feel your best. All ERW Active products are certified for sport with clients ranging from creatives, yogis, restaurateurs, business people, and busy entrepreneurs to major league sports teams and world champions.
ERW is Vegan, Non-GMO, Gluten Free, Dairy Free, Soy Free, Delicious
Hannah Grant and Dr. Stacy Sims quickly agreed on these things when they met working the Tour de France in 2013 - that there weren’t a lot of women working in pro cycling and even the greatest riders in the world had ridiculously outdated views on race nutrition (er, pasta with ketchup, please). Figuring out performance solutions for a grueling sport that involves spirit-sapping days on two wheels could also provide answers to conundrums found in more conventional forms of travel … like jet lag.
At that time Hannah, one of Denmark’s finest chefs, was revolutionizing how elite cyclists refuel, bringing her Michelin-star restaurant experience to the Tour. She championed balanced nutrition, intricately adapted to the specifics of each stage and the physiology of every racer. That approach spawned two cookbooks – and the Amazon Prime docuseries “Eat. Race. Win.”
Stacy, a pioneering author on how nutrition affects male and female athletes differently and an acclaimed TED talk expert, was working dual roles at USA Cycling and Stanford University, implementing her groundbreaking research on hydration. Her goal: bust through the misconceptions put forward by the sugar-laced sports drink market, dominated by one product.
ERW and ERW Active is the result, after thousands of hours of research, a range with a targeted focus on immediate performance and recovery, plus an overall boost to the immune system to cope with the rigors of modern life.
Dr. Stacy SimsCo-Founder and research scientist
Hannah GrantCo-Founder and head of RnD
Here is a late contender for the most obvious statement of the week: American professional sports are ridiculously competitive. The margins at the top are tiny, the slightest of edges can separate triumph or heartbreak, and tactical blueprints are protected with a level of sophistication that would make a military commander proud. No news there.