Ethan's

Functional shots

Company overview

Date Established:
Description:
Functional shots
Founder:
Founders:
Ethan Hirshberg
,
,
Headquarters:
Boulder, CO
Industry:
Beverage
Health
Social Media:
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about

Launched in 2017,  Ethan’s is a functional shot company focused on creating easy, on-the-go health solutions for a wide range of people and lifestyles.
Ethan's products aim to provide one small, positive addition to your day, with every Ethan's product aligning with four principles: safe- Ethan's shots use glass packaging to avoid chemical leaching that typically occurs in plastic products, organic-all ingredients used are produced by USDA-certified organic farms and optimal-each shot contains the functional dose of the primary ingredient and delicious.

founding story

A long-time user and proponent of apple cider vinegar, his first products were our line of apple cider vinegar shots. Seeking to solve the problem that he – and many others – faced with daily apple cider vinegar use, he simply sought to make the potent elixir taste better. Doing all the R&D from his kitchen and design from his laptop, he created his brand and launched the first products in July 2017. It didn't take long before friends and family were raving about the convenience of our shots and requested more products that would support their personal health journeys. Ethan recruited his childhood friend Sebastian to help him make more products and the two have launched over 15 shots since, ranging from Immunity to Energy functions. Bound by our internal guidelines, every product we make follows a strict set of criteria. Owing to his parents’ original mission, everything is 100% organic and in non-toxic glass packaging. Ethan always says we'll never make anything he wouldn’t give to his mom, a 3-time breast-cancer survivor.

Bios

Ethan Hirshberg
Founder
Born on Stonyfield Farm and raised by passionate organic entrepreneurs, Ethan understood from a young age the connections between human health and organic food. He shares in his dad’s life mission to expand and promote organic agriculture, and make it cheaper and more accessible. He also shares his mom’s life mission – as a three-time cancer survivor – she’s dedicated her life to educating people about toxin exposure and the impact that diet can have on human health. Ethan’s is a manifestation and combination of these two goals: creating and promoting products that are not only organic, but organic + nutritious + safe + accessible. He wants this company to exemplify the next level of food and beverage, one that takes into consideration not just where the ingredients come from, but their nutritional value, the packaging, and the convenience. And above all, the taste has to be awesome.

Products

Organic Energy Shots
A delicious, smooth lift without the weird chemical taste or crash. Clean caffeine from green tea and guayusa Balanced energy and focus Real fruit juice you can taste Recyclable and non toxic glass bottles NO added sugar

Organic Energy Shots

$
3.99
Description:
A delicious, smooth lift without the weird chemical taste or crash. Clean caffeine from green tea and guayusa Balanced energy and focus Real fruit juice you can taste Recyclable and non toxic glass bottles NO added sugar
Details:
Organic green tea, guayusa, fruit juices, xyiltol, a blend of mushrooms and b-vitamins
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Immune Boost Shots
Our new take on a classic! Organic apple cider vinegar, spices and a drop of organic honey make for a red-hot shot of immunity goodness. Available in Original and Citrus flavors.

Immune Boost Shots

$
3.99
Description:
Our new take on a classic! Organic apple cider vinegar, spices and a drop of organic honey make for a red-hot shot of immunity goodness. Available in Original and Citrus flavors.
Details:
Original: Apple Cider Vinegar, Ginger, Onion, Garlic, Honey, Horseradish, Turmeric, Black Pepper, Habanero, Himalayan Pink Salt Citrus: Apple Cider Vinegar, Ginger, Onion, Garlic, Honey, Horseradish, Orange, Lemon, Habanero, Himalayan Pink Salt
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Daily Detox Shots
Ethan's Daily Detox Shots contain 4 teaspoons of organic apple cider vinegar and help to curb sugar and carb cravings, boost immune function and support digestion. Organic and gluten free, Ethan's Daily Detox Shots are available in six flavors - Ginger Pineapple, Cinnamon Maple, Turmeric Apple, Beet, Tart Cherry & Blueberry.

Daily Detox Shots

$
3.99
Description:
Ethan's Daily Detox Shots contain 4 teaspoons of organic apple cider vinegar and help to curb sugar and carb cravings, boost immune function and support digestion. Organic and gluten free, Ethan's Daily Detox Shots are available in six flavors - Ginger Pineapple, Cinnamon Maple, Turmeric Apple, Beet, Tart Cherry & Blueberry.
Details:
Ginger Pineapple: Water, Organic Apple Cider Vinegar, Organic Pineapple Juice, Organic Honey, Organic Ginger Juice Cinnamon Maple: Water, Organic Apple Cider Vinegar, Organic Maple Syrup, Organic Cinnamon Extract Turmeric Apple: Organic Apple Cider Vinegar, Organic Apple Juice, Water, Organic Agave, Organic Lemon Juice, Organic Turmeric Extract, Organic Black Pepper Extract Beet: Organic Beet Juice, Organic Apple Cider Vinegar, Organic Agave, Organic Lemon Juice Tart Cherry: Organic Tart Cherry Juice, Organic Apple Cider Vinegar, Organic Apple Juice, Organic Agave Blueberry: Organic Blueberry Juice, Organic Apple Cider Vinegar, Organic Honey
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Fast Fuel Shots
Ethan's Fast Fuel Shots are made with 8 grams of organic coconut MCTs and packed with added superfoods to provide a delicious and compact brain boost. Available in two flavors - Coffee and Turmeric Ginger - Ethan's Fast Fuel Shots are organic, KETO, vegan, gluten free and contain no sugar.

Fast Fuel Shots

$
3.99
Description:
Ethan's Fast Fuel Shots are made with 8 grams of organic coconut MCTs and packed with added superfoods to provide a delicious and compact brain boost. Available in two flavors - Coffee and Turmeric Ginger - Ethan's Fast Fuel Shots are organic, KETO, vegan, gluten free and contain no sugar.
Details:
Coffee: Coconut Cream, Cold Brew Coffee, Water, Coconut MCT Oil, Coconut Nectar, Coffee Extract, Gum Acacia, Himalayan Pink Salt, Citric Acid Turmeric Ginger: Coconut Cream, Water, Coconut MCT Oil, Honey, Ginger Juice, Lime Juice, Gum Acacia, Turmeric Extract, Himalayan Pink Salt, Black Pepper Extract
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retailers

Sprouts
Whole Foods
Walmart
CVS
Wegmans

press releases

Press articles

Boulder Weekly
Taking a Shot
Feature story on Ethan's Organic Energy Shot launch
BestProducts.com
Ethan's Spicy Fire Shots Keep My Gut Health in Check
Feature story on Ethan's Fire Shots
Chowhound
Boost Your Immunity with These Fire Ciders You Can Buy Online
Ethan's Fire Shots are featured as one of the best immunity-boosting fire cider tonics you can buy online
The Manual
The Top 11 Foods for Boosting Your Immune System
Featured Ethan's Fire Shots as an easy way to incorporate immunity boosting foods into your shelter-in-place menu.

testimonial