Eu’Genia

Natural alternative to moisturizers

Company overview

Date Established:
2014
Description:
Natural alternative to moisturizers
Founder:
Founders:
Naa-Sakle
,
,
Headquarters:
Brooklyn, NYC
Industry:
Beauty
Social Media:
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about

Eu’Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. Our high concentration and quality can help you reap all the benefits of nature’s wonderbalm. We are dedicated to fair wages and opportunities for our female workers in Ghana and donate 15% of our profits back to them in the form of an education fund.BACKGROUND/ BIO We’re a mother-daughter duo. When my mom was diagnosed with cancer, I decided life was too short to not spend our days together. I founded this company with her help in 2014. We’re using her past experience as the President of the Global Shea Alliance to provide consumers with the best shea around. My Mom was born to a wonderful Ghanaian midwife named Comfort (also aptly known as Grandma Sunshine). By the year, 2000, Mom was making use of Grandma Sunshine’s best kept midwifery secret – raw, unrefined Ghanaian shea butter. With the help of hundreds of sustainably paid farmers, Mom grew her bulk shea butter business, Naasakle, eventually becoming an acclaimed expert in the space. Eu’Genia products utilize Naasakle shea butter to provide end consumers with the best of the best.

founding story

Bios

Naa-Sakle
Naa-Sakle took the reins in 2015 to take the company to the next level. This included launching Eu’Genia Shea. After attending Groton School and Wellesley College, (with a stint at the London School of Economics), Naa-Sakle spent four years in finance working for Lehman Brothers and Barclays Capital. Her position there entailed studying business models, understanding the opportunities and pitfalls, and being able to communicate these strategic opinions into a succinct investment decision. The majority of the companies in her purview produced consumer products.In 2012, Naa-Sakle matriculated to Harvard Business School where she continued her focus on consumer goods, as well as manufacturing, social enterprises and family-run businesses. After graduation in 2014, she returned to finance where she served at J.P. Morgan as a US Equity Analyst in the airline space before deciding to leave to help her mother run Naasakle and found Eu’Genia Shea.

Products

Everyday Shea Butter (Some Shea)

We designed this product to combine the beneficial qualities of raw shea butter with the ease of use of traditional body creams.

Everyday Shea Butter (Some Shea)

$
13.00
Description:

We designed this product to combine the beneficial qualities of raw shea butter with the ease of use of traditional body creams.

Details:
Shea Butter (82.5%), Shea Oil (14.5%), Grapefruit/Lavender Essential Oil (2%), Moringa Oil (0.5%) , and Baobab Oil (0.5%)
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Pregnancy Strength Shea Butter (More Shea)

In addition to a wonderfully complicated new life, children bring stretch marks. The increased shea butter content of this formula is made to help you fight the good fight.

Pregnancy Strength Shea Butter (More Shea)

$
15.00
Description:

In addition to a wonderfully complicated new life, children bring stretch marks. The increased shea butter content of this formula is made to help you fight the good fight.

Details:
Shea Butter (90%), Shea Oil (6%), Moringa Oil (1.5%), Baobab Oil (1.5%), and Grapefruit/Lavender Essential Oil (1%)
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Dermatological Strength Shea Butter (Most Shea)

100% Pure Shea Butter should do the trick.

As an official sponsor of the National Psoriasis Foundation, we are very proud to offer our 100% Pure Shea Butter. From sporadic dry hands and rough heels to more serious complaints, our products will moisturize the whole gamut.

Dermatological Strength Shea Butter (Most Shea)

$
20.00
Description:

100% Pure Shea Butter should do the trick.

As an official sponsor of the National Psoriasis Foundation, we are very proud to offer our 100% Pure Shea Butter. From sporadic dry hands and rough heels to more serious complaints, our products will moisturize the whole gamut.

Details:
100% Pure Shea Butter
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Shea Butter Bundles

One 2oz tin in the Everyday Formula and Grapefruit Fragrance

One 2oz tin in the Everyday Formula and No Fragrance Added

Two 2oz tins in the Dermatological Formula

Shea Butter Bundles

$
40.00
Description:

One 2oz tin in the Everyday Formula and Grapefruit Fragrance

One 2oz tin in the Everyday Formula and No Fragrance Added

Two 2oz tins in the Dermatological Formula

Details:
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press releases

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testimonial

“Lovely and Amazing Shea butter is a terrific moisturizer—but I have a different kind of soft spot for Eu’Genia Shea, a mom-daughter Ghanaian-American business that offers women in Ghana jobs with fair wages and donates 15 percent of profits to an education fund for those employees.”
Valerie Monroe, O Magazine