brand Eu’Genia

Natural alternative to moisturizers

Eu’Genia Natural alternative to moisturizers


Date Established 12/2014
Founder Naa-Sakle
Headquarters Brooklyn, NYC
Press Contact



Eu’Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. Our high concentration and quality can help you reap all the benefits of nature’s wonderbalm. We are dedicated to fair wages and opportunities for our female workers in Ghana and donate 15% of our profits back to them in the form of an education fund.BACKGROUND/ BIO We’re a mother-daughter duo. When my mom was diagnosed with cancer, I decided life was too short to not spend our days together. I founded this company with her help in 2014. We’re using her past experience as the President of the Global Shea Alliance to provide consumers with the best shea around. My Mom was born to a wonderful Ghanaian midwife named Comfort (also aptly known as Grandma Sunshine). By the year, 2000, Mom was making use of Grandma Sunshine’s best kept midwifery secret – raw, unrefined Ghanaian shea butter. With the help of hundreds of sustainably paid farmers, Mom grew her bulk shea butter business, Naasakle, eventually becoming an acclaimed expert in the space. Eu’Genia products utilize Naasakle shea butter to provide end consumers with the best of the best.


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Naa-Sakle took the reins in 2015 to take the company to the next level. This included launching Eu’Genia Shea. After attending Groton School and Wellesley College, (with a stint at the London School of Economics), Naa-Sakle spent four years in finance working for Lehman Brothers and Barclays Capital. Her position there entailed studying business models, understanding the opportunities and pitfalls, and being able to communicate these strategic opinions into a succinct investment decision. The majority of the companies in her purview produced consumer products.In 2012, Naa-Sakle matriculated to Harvard Business School where she continued her focus on consumer goods, as well as manufacturing, social enterprises and family-run businesses. After graduation in 2014, she returned to finance where she served at J.P. Morgan as a US Equity Analyst in the airline space before deciding to leave to help her mother run Naasakle and found Eu’Genia Shea.


start quotation marks “Lovely and Amazing Shea butter is a terrific moisturizer—but I have a different kind of soft spot for Eu’Genia Shea, a mom-daughter Ghanaian-American business that offers women in Ghana jobs with fair wages and donates 15 percent of profits to an education fund for those employees.” end quotation marks
Valerie Monroe, O Magazine