|Headquarters||Los Angeles, CA|
|Press Contact||Carine Fabius|
For over twenty years, Earth Henna has been sharing their temporary tattoo kits for all types of celebrations. These easy-to-use kits provide everything necessary to create safe and beautiful tattoos that will last ten days or up to four weeks. Pre-measured ingredients and stencil sheets included in each kit help to create intricate henna designs in just minutes. Earth Henna kits are dermatologically tested, vegan, cruelty free and made of high-quality materials sourced from Moroccan farmers and indigenous Matsés people in the Peruvian Amazon. Their henna paste lasts four weeks while the jagua is a blue-black paste that lasts ten days to two weeks. Earth Henna offers four different henna and jagua kits for any type of occasion.
Earth Henna’s experience over two decades and their knowledge of the intricacies of henna tattoos, finding the best color and the pitfalls of using natural products, has led them to become leaders in the space. Earth Henna works with artists, resorts, spas, parks and fairs, and a portion of every superior kit sale goes toward helping Earth Henna’s supplier partners. Not only do they follow fair-trade practices, they believe in global community as well.
Twenty three years ago, the owners of Earth Henna introduced temporary henna tattoos to the west coast when they opened the first henna studio in the US right in West Hollywood, California. When co-owner Carine Fabius wrote her book, Mehndi, The Art of Henna Body Painting (the first book on henna in the US), within two months people were lined up to get their temporary tattoos. It was then they discovered people wanted a home-use kit, so they decided to create one.
Within one year, Fabius and her husband and business partner, Pascal Giacomini closed the henna studio to focus on manufacturing and selling their first henna tattoo kit, the Earth Henna Body Painting Kit, which, along with their entire line of kits, is still hugely popular today. To create their first kit, they traveled to Morocco where they contracted with a family of Berber farmers, whose entire harvest of henna powder they bought each year. Once harvested, the head of the family would bring the henna shipment by donkey to Marrakech for shipment to Los Angeles. The family was very poor, and Fabius and Giacomini gave back to them by funding the digging of a well when the beginnings of climate change dried up the water supply on the farm. Communication was a constant challenge as they had no cell phones and the only way to do it was when the family’s youngest son was able to get to an internet café to make contact.
After they launched the Classic Kit, consumer demand for a temporary tattoo that looks like a real tattoo was on the rise. Fabius heard about the jagua fruit, which grows in the Amazon jungle. The juice of the fruit stains the skin a blue/black color that lasts two weeks. Giacomini immediately signed up to travel to the Amazon to meet and partner with a tribe called the Matsés, who harvest the fruit. They agreed to ship the juice to Los Angeles. The otherwise underserved Indians now have a way to earn a living, and it’s important to Fabius and Pascal that they contribute annually to malaria and other healthcare needs in their community.
Carine FabiusPresident, Earth Henna
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