Date Established 02/2009
Founder Violette de Ayala
Headquarters Miami, Florida
Website https://www.femcity.com
Press Contact Violette de Ayala



FemCity® is on a mission to help over one million women start and grow their businesses all with gratitude, positivity and purpose.  With over 70 local chapters in the United States and Canada, FemCity's community serves thousands of women through local programming, virtual curriculum, mentorship, coaching and through digital resources.

Founding Story

Violette, the founder and CEO of FEMCITY®, is a seasoned entrepreneur having launched her first small business at the age of 22. She's obsessed with business growth and helping FEMS grow big business. She personally strives to create innovative resources, platforms, and webinars so that you can create the business and life you envision, all within balance, prosperity and happiness. She knows what it’s like to start a business, not know which way to go, and feel alone during the process.

With that in mind, a few years ago, Violette was frustrated with the hundreds of networking groups in her community and realized she needed something more substantial as a woman entrepreneur. Everything she found locally seemed so cold, detached, and lacking community spirit. That’s why she created FemCity. She now has a team of leading FEMS who create local communities catering to women looking for an abundance of support, consistent uplifting vibes, and a community of women inspiring endless possibilities. FemCity is in over 100 local communities in the US and Canada and launching in more communities every month. FemCity's mission is to help over 1 million women through our program, platform, and diverse community.

FEMCITY® is your answer to the challenges and struggles of trying to find a community to assist you in life and business. FemCity was created to help you – the entrepreneur, blogger, professional, aspiring small business owner, etc. – easily and affordably create the business you crave and the life you dream to attain.


Founder Bio Image

Violette de Ayala

Founder & CEO
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Cuban American serial and social Entrepreneur, Female Founder of FemCity® women’s networking groups, and International Best-Selling Author

Author of The Self-Guided Guru© Lessons for Everyday Humans, a self help book best seller

Quoted in Success, Forbes, Entrepreneur, Money, US News, Fast Company, Ladders, CNBC, Yahoo Small Business, Business Insider News as a Business Expert

Quoted in MarieClaire, Shondaland, Cosmopolitan and featured in bareMinerals® Women We Love Series

Seen in featured campaigns in People, InStyle, Real Simple magazines and Good Morning America [ABC News]

She was selected by Isaac Mizrahi for the Malibu Collection campaign

Served as part of The White House: Women Environmental Leaders Program

Keynote speaker for Accenture’s International Women's Month Event, the SBA Regional Women's Conference, Beco Net and Luxury Brand Partners

FemCity has been seen in Gilt, Vogue, AP, and Inc.com and has over 80 locations in the US, Canada and the Islands supporting female entrepreneurs

Member of NationSwell Council, Entrepreneur Leadership Network and a Contributor for Entrepreneur.com

Moderator for the Global Women Empower 2020 Summit and NationSwell’s “The Great American Lie” Discussion

Panelist in the SBA of South Florida Research + Development Panel 2021

Former Advisor for City of Miami Mayor’s Office [two administrations]

Former Publicist for WWF for EarthHour

Volunteer Workshop facilitator for United Way and Girl Scouts of Florida

Former Certified Personal Trainer + Pilates Instructor

Hosts FemCity TV + FemCity Podcast