Finn

Human-grade, veterinarian approved dog supplements

Company overview

Date Established:
2020
Description:
Human-grade, veterinarian approved dog supplements
Founder:
Founders:
James Shalhoub
,
,
Headquarters:
New York, New York, USA
Industry:
Home Goods
Social Media:
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about

Finn is a direct-to-consumer pet wellness company offering premium soft-chew supplements, with no unnecessary fillers or artificial preservatives. Finn's mission is to create a happier world where our dogs are as healthy as humans can be. They give us so much love and happiness, helping them live their fullest lives is the least we can do in return :) All Finn supplements are endorsed by vets and formulated with real, natural and organic ingredients. The supplements are manufactured in the USA, and produced through cold-press extrusion to maximize the ingredients’ potency and efficacy. 

Finn launched in September 2020 as the latest brand incubated within DTC startup studio Innovation Department. Innovation Department raised $3.7M in June 2020 with participation from Long Light Capital, Synergis Capital, Ambridge Capital, Corigin Ventures and M13 Ventures. Finn's initial product line includes four premium supplements: Hip & Joint, Multivitamin, Skin & Coat, and Calming Aid. Each SKU contains 90 soft chews packaged in beautifully designed round tin canisters, which are eco-friendly and recyclable into perpetuity. Finn products are currently available for purchase on the direct site, Amazon, and Grove Collaborative with plans to expand into additional online channels and retail channels in the near future.

founding story

Originally, Alex and his partners founded a wellness company for humans. Alex would come home every day from working to give people the healthiest, happiest lives possible, and be met at the door by the loving face of his best friend, his spaniel BonBon (who isn’t getting any younger). He couldn’t help but realize that BonBon deserved our help just as much as anyone. And so, Finn was born.

Finn wants to do everything possible to keep our four-legged friends happy and healthy. So we give back — by partnering with local animal shelters, and donating a portion of our proceeds to help with their rescue efforts. And by giving shelters lots of Finn supplements — to help keep their doggos healthy.

Bios

James Shalhoub
Co-Founder

Meet the co-founder of Finn, James Shalhoub, who is bringing his personal passion of pets and wellness together to create the golden standard of pet wellness. While working 18+ hour days in investment banking, James found that eating better and making time for exercise improved his life exponentially. Within three years, he shifted his entire career to the wellness space. James started working at WellPath, a human nutrition company, where he learned the ins and outs of the wellness industry, mastering formulas and creating top-of-the-line products that put the ingredients at the top and left out all fillers. While at WellPath, he was running a dog-centric newsletter, and realized the importance of people’s dogs to them - James found that many pet owners will have birthday parties and dedicate Instagram accounts to their dogs, they also want them to live their healthiest life. With this knowledge and platform, Finn was born, pioneering a new category of pet wellness that has evolved with the times. James spent over a year developing all aspects of the company from product development to branding, and continues to lead Finn on its mission to elevate the standards of pet wellness. 

Products

Multivitamin
Finn’s Multivitamin supplement offers your dog a scientifically-balanced formula that combines vitamins, probiotics, and healthy omegas that support digestion and absorption of essential nutrients for everyday vitality.

Multivitamin

$
28.00
Description:
Finn’s Multivitamin supplement offers your dog a scientifically-balanced formula that combines vitamins, probiotics, and healthy omegas that support digestion and absorption of essential nutrients for everyday vitality.
Details:
Request Sample
Calming Aid
Calming Aid is formulated with relaxing natural herbs that support dogs experiencing nervousness, hyperactivity, discontentment, or loud noises from thunderstorms or fireworks.

Calming Aid

$
28.00
Description:
Calming Aid is formulated with relaxing natural herbs that support dogs experiencing nervousness, hyperactivity, discontentment, or loud noises from thunderstorms or fireworks.
Details:
Request Sample
Hip & Joint
Finn’s Hip & Joint supplement is a powerful soft chew formulated with key joint health ingredients, like Glucosamine, MSM, and Chondroitin, vital to everyday health, strong muscles, and healthy joints.

Hip & Joint

$
28.00
Description:
Finn’s Hip & Joint supplement is a powerful soft chew formulated with key joint health ingredients, like Glucosamine, MSM, and Chondroitin, vital to everyday health, strong muscles, and healthy joints.
Details:
Request Sample
Skin & Coat
Finn’s Skin & Coat supplement is formulated with omega fatty acids, essential vitamins, and key minerals that help promote a luscious skin and coat, shedding maintenance, and healthy skin cells.

Skin & Coat

$
28.00
Description:
Finn’s Skin & Coat supplement is formulated with omega fatty acids, essential vitamins, and key minerals that help promote a luscious skin and coat, shedding maintenance, and healthy skin cells.
Details:
Request Sample
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retailers

Amazon

press releases

Press articles

Dieline
How Gander Designed A Pet Wellness Brand For The Modern Pup
Finn comes in recyclable and reusable matte finish tins, which up the game in the world of pet product design.
SwearBy
The Best Dog Products for Your Furry Friends
Humans have Ritual and Care/of, pets now have Finn
Fast Company
Are dog-food startups like Farmer’s Dog and Wild Earth worth the price? We asked an expert
Pet food brands like Farmer’s Dog, Wild Earth, Jinx, and Tailored promise to deliver better dog food. Here’s what a veterinarian thinks of their claims.

testimonial

"Seriously..after 30 days, I couldn't believe the results! My babies think they're getting a treat, but I know they're getting the nutrition they deserve."
Paris Hilton
Major Celebrity & Renowned Pet Advocate
"Kyta and South are so excited @petfinn!"
Sara Sampaio
International Model
"For those interested, I can't recommend these highly enough! Not only does Waffy love them and the notable mobility gains in just three weeks speak for themselves, but my nerdy vet friends say they are the best on the market."
Kate Speer & Wafflenugget
Dog Influencer & CEO of The Dogist