|Headquarters||New York, New York, USA|
Home, Health & Wellness
|Press Contact||James Shalhoub|
Finn is a direct-to-consumer pet wellness company offering premium soft-chew supplements, with no unnecessary fillers or artificial preservatives. Finn's mission is to create a happier world where our dogs are as healthy as humans can be. They give us so much love and happiness, helping them live their fullest lives is the least we can do in return :) All Finn supplements are endorsed by vets and formulated with real, natural and organic ingredients. The supplements are manufactured in the USA, and produced through cold-press extrusion to maximize the ingredients’ potency and efficacy.
Finn launched in September 2020 as the latest brand incubated within DTC startup studio Innovation Department. Innovation Department raised $3.7M in June 2020 with participation from Long Light Capital, Synergis Capital, Ambridge Capital, Corigin Ventures and M13 Ventures. Finn's initial product line includes four premium supplements: Hip & Joint, Multivitamin, Skin & Coat, and Calming Aid. Each SKU contains 90 soft chews packaged in beautifully designed round tin canisters, which are eco-friendly and recyclable into perpetuity. Finn products are currently available for purchase on the direct site, Amazon, and Grove Collaborative with plans to expand into additional online channels and retail channels in the near future.
Originally, Alex and his partners founded a wellness company for humans. Alex would come home every day from working to give people the healthiest, happiest lives possible, and be met at the door by the loving face of his best friend, his spaniel BonBon (who isn’t getting any younger). He couldn’t help but realize that BonBon deserved our help just as much as anyone. And so, Finn was born.
Finn wants to do everything possible to keep our four-legged friends happy and healthy. So we give back — by partnering with local animal shelters, and donating a portion of our proceeds to help with their rescue efforts. And by giving shelters lots of Finn supplements — to help keep their doggos healthy.
Finn comes in recyclable and reusable matte finish tins, which up the game in the world of pet product design.
Humans have Ritual and Care/of, pets now have Finn.
Pet food brands like Farmer’s Dog, Wild Earth, Jinx, and Tailored promise to deliver better dog food. Here’s what a veterinarian thinks of their claims.