Allie and Lexi Kaplan are artists, entrepreneurs, and social media personalities. Prior to launching Gemzeez, Allie and her twin sister Lexi, created the collaborative art duo "The Kaplan Twins". Working as a duo, they attended NYU graduating in 2015, Allie with a BFA in Fine Art with a concentration in painting, Minor in Art History, and Lexi with a BFA in Fine Art with a concentration in painting. They have shown their artwork mainly in Los Angeles, and they are included in numerous celebrity and private collections worldwide. Their work has been featured in Vanity Fair, Flaunt Magazine, W Magazine, Vice, The Times UK, Teen Vogue, Dujour Mag, Instyle, Playboy, High Snobiety, Elle China among others.
Their past creative and social media experiences inspired them to create Gemzeez. It was when they joined TikTok and started noticing tiny sparkles on the teeth of some of TikTok's biggest Gen Z influencers, that the idea for Gemzeez was formed. Unable to find an easy and affordable way to apply toothgems themselves, Allie and Lexi created Gemzeez. It was after they posted a video on TiktTok applying Gemzeez to their mom, which amassed over 15 million views, that they knew the potential of Gemzeez and the true demand for it within the marketplace.
Their passion has always been creativity and artistic expression. Allie and Lexi's longterm goal is to create a larger brand of DIY products where their audiences, customers, and fans can accessorize, glamorize, and express themselves creatively in a fun, easy, and affordable way.
Allie and Lexi can be found Instagram and on TikTok @the_kaplan_twins sharing their lives and newest endevours with their fans.