Goodie Girl

Ridiculously Delicious Gluten-Free Cookies

Company overview

Date Established:
2014
Description:
Ridiculously Delicious Gluten-Free Cookies
Founder:
Founders:
Shira Berk
,
,
Headquarters:
Ridgefield, NJ
Industry:
Food
Health
Social Media:
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about

Goodie Girl makes healthier, wholesome and better tasting versions of iconic treats. Based in NJ, Goodie Girl specializes in creating gluten free cookies with surprising flavors and exciting twists on cookie classics that evoke the fantasy of childhood such as: Mint Cookies, Fudge Striped, Chocolate Creme, Magical Animal Crackers, Birthday Cake, & Dairy & Egg Free Breakfast Biscuits and even limited-edition seasonal flavors such as Pumpkin Pie. Founder, Shira Berk, started baking in a home kitchen, grew to use an entrepreneurial kitchen incubator and then moved to a contract bakery. In May 2014,  Goodie Girl then partnered with renowned Toufayan Bakery, one of the most prominent family bakeries in the county. Now as a proud little sister to the incredible Toufayan family, Good Girl provides something for everyone, including those with egg and gluten-avoidance. As a woman-led business, Goodie Girl embodies the inspiring energy of NYC, where, in one year, an idea like yummy gluten-free cookies can go from the small-time to the big time, primed to reach a hungry wide market. Glamour, Martha Stewart Living, and Huffington Post agree: Goodie Girl Cookies are delicious. Available direct from the website and nationwide at major retailers such as on Amazon and Fresh Direct and at Whole Foods, Publix, Target, Walmart, Kings, Giant and more.

founding story

Goodie Girl Founder, Shira Berk, is a former entertainment public relations professional who nurtured some of America’s most prominent brands in publishing and music including, Rolling Stone, US Weekly and alternative record label Beggars Banquet. After exiting the music business, Shira began channeling her creative energy into making great tasting treats at her small Goodie Girl café in Tribeca. A self-trained baker, with bold instincts for things “alternative”, Shira spent countless hours blending bagfuls of crazy flours to create her ridiculously delicious cookies using all-natural, better-for-you ingredients.  Shira’s vision was to create a great tasting cookie with natural ingredients that everyone could enjoy…whether you are gluten-free or wanting to eat more naturally.The cookies were a big hit at the café, with her kids and all their friends. That’s how Goodie Girl Cookies were born. 

Bios

Shira Berk
Founder

After leaving the music industry, Goodie Girl Founder, Shira Berk, started to shift her creative energy into making great tasting treats for her kids and friends. Not really trained as a baker, Shira spent hours experimenting with countless bags of rice, oat, buckwheat flour to come up great tasting cookies that were all natural made with better-for-you ingredients.The cookies were a hit with her kids and their friends. Shira soon realized more moms and kids should be enjoying these great tasting treats and decided to revolutionize the cookie aisle and introduce Goodie Girl Cookies. Goodie Girl was Shira’s nickname growing up as Shira loved “treats”. The Goodie Girl name also fit the brand’s mission which is to make wholesome, better tasting iconic treats using better-for-you ingredients so everyone can enjoy them.

Products

Blueberry Breakfast Biscuits

NEW - Blueberry Breakfast Biscuits are lightly sweet, crunchy morning snacks made with high-quality and natural ingredients. These gluten free breakfast biscuits are also Peanut Free and Vegan.

Blueberry Breakfast Biscuits

$
5.71
Description:

NEW - Blueberry Breakfast Biscuits are lightly sweet, crunchy morning snacks made with high-quality and natural ingredients. These gluten free breakfast biscuits are also Peanut Free and Vegan.

Details:
Gluten Free, Vegan, Peanut Free, Egg Free and Kosher Certified. Goodie Girl Breakfast Biscuits do not contain any artificial preservatives or high-fructose corn syrup.
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Pumpkin Pie

LIMITED EDITION- Goodie Girl Pumpkin Pie Gluten Free Cookies

Pumpkin Pie

$
4.19
Description:

LIMITED EDITION- Goodie Girl Pumpkin Pie Gluten Free Cookies

Details:
Pumpkin Pie cookies are vegan, certified gluten-free, peanut-free, no high-fructose corn syrup. Dairy and egg free, our products are produced in a facility that processes tree nuts.Goodie Girl Pumpkin Pie Sandwich Cookies do not contain artificial colors, preservatives or high-fructose corn syrup.
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Fudge Striped

Fudge Striped- Buttery cookies with a chocolatey fudge bottom and top drizzle, that you would never believe are gluten-free cookies

Fudge Striped

$
3.98
Description:

Fudge Striped- Buttery cookies with a chocolatey fudge bottom and top drizzle, that you would never believe are gluten-free cookies

Details:
Gluten Free, Peanut Free, Egg Free and Kosher Certified. Goodie Girl Fudge Striped Cookies do not contain any artificial preservatives or high-fructose corn syrup. Each serving of Goodie Girl Fudge Striped cookies contains about half of the sugar as one sandwich cookies snack-pack of leading “diet” dessert brand.
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Chocolate Crème Sandwich

Chocolate Creme - Goodie Girl's sandwich creme cookies will stand up to the best. Take the Goodie Girl challenge against the leading brand. Natural, chocolatey with soft white crème that you will never believe are gluten-free.

Chocolate Crème Sandwich

$
5.49
Description:

Chocolate Creme - Goodie Girl's sandwich creme cookies will stand up to the best. Take the Goodie Girl challenge against the leading brand. Natural, chocolatey with soft white crème that you will never believe are gluten-free.

Details:
Gluten Free, Peanut Free, Egg Free and Kosher Certified. Produced in a facility that uses tree nuts. Goodie Girl Chocolate Creme Cookies do not contain any artificial preservatives or high-fructose corn syrup.
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retailers

Amazon
Fresh Direct
Giant Foods
Kings
Kroger
Publix
Target
Target.com
Walmart
Walmart Online
Whole Foods

press releases

Press articles

Entrepreneur
After Realizing Customers Didn't Share Her Vision, an Entrepreneur Makes a Big Change -- And Sales Grew More Than $3 Million
On the latest episode of 'Problem Solvers,' the founder of Goodie Girl Cookies shares how an error caused her sales to plateau -- and what she did about it.
Forbes
Winning Recipe: How A 'Cookiepreneur' Found Her Perfect Partner
Pretty early on, Berk realized that what she really needed was a partner, someone with capital and deep expertise in the food business. Finding the right one wasn't easy, though.
NorthJersey.com
Meet Shira Berk, the creator of gluten-free Goodie Girl Cookies
Who doesn’t love a good cookie? Shira Berk sure does. So much so that she created Goodie Girl Cookies after her venture into baking the perfect gluten-free quinoa chocolate chip cookie. With gluten intolerance and gluten allergies becoming more common am

testimonial