Groove Life

Active accessories for the adventurous

Company overview

Date Established:
Description:
Active accessories for the adventurous
Founder:
Founders:
Peter Goodwin
,
,
Headquarters:
Nashville, TN
Industry:
Fashion
Social Media:
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about

Groove Life, the active accessories maker, has revolutionized wedding bands and watch brands with stylish, durable, breathable silicone rings and bands. Groove Life products are designed for men and women whether at work, in the gym or in the wilderness. Made of medical-grade silicone, Groove Life rings and watch bands are flexible yet durable. The patented grooves allow air to flow in and moisture to flow out, making Groove Life the only breathable ring ready for adventure. 

Founder Peter Goodwin dreamed up the Groove Life ring on the banks of famous Moraine Creek in Alaska’s Katmai National Park while working as an outdoor adventure guide. He needed a wedding band on par with his active gear, a ring made to last but low profile and that could be worn in water. 

Designed for men and women, the rings come in a variety of colors and designs, traditional metallic colors, to officially licensed Marvel, NFL, Mossy Oak, and  NCAA Collegiate rings. Groove Life products are favored by celebrities like Tony Hawk, Olympians, NFL players, MMA champions, pro fishermen, and more. Groove Life offers an iron-clad 94-Year No BS warranty. If it stretches, breaks,  gets lost or eaten by a fish they will replace it every time. 

founding story

Groove Life founder, Peter Goodwin, needed a wedding band that was on par with his other adventure/work gear. Groove Ring was first thought of on the banks of the famous Moraine Creek in Katmai National Park. 

While raising four young kids, building an adventure lodge, and running his guiding business, Peter worked nights for eight months perfecting the Groove Ring design. His focus? Finding the best materials and developing functional designs with an unlimited warranty. Groove Ring was kickstarted in December 2015 and has grown to be the industry leader for active, adventurous people needing high-quality products that match their lifestyle.

Bios

Peter Goodwin
Founder

Products

Groove Life Ring

The Groove Ring is designed for men and women whether at work, in the gym or in the wilderness. Made of medical-grade silicone, Groove Life rings are flexible yet durable. The patented grooves allow air to flow in and moisture to flow out, making Groove Life the only breathable ring ready for adventure.

Groove Life Ring

$
29.95
Description:

The Groove Ring is designed for men and women whether at work, in the gym or in the wilderness. Made of medical-grade silicone, Groove Life rings are flexible yet durable. The patented grooves allow air to flow in and moisture to flow out, making Groove Life the only breathable ring ready for adventure.

Details:
Medical-grade silicone
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Groove Life Apple Watch Band

The Groove Life Watch Band is designed for men and women whether at work, in the gym or in the wilderness. Made of medical-grade silicone, Groove Life bands are flexible yet durable. The patented grooves allow air to flow in and moisture to flow out, making Groove Life the only breathable watch band ready for adventure.

Groove Life is also the first to offer a breathable leather watch bands made with real, waxed leather. The Vulcan bands have high quality, medical-grade silicone on the inner band with Groove Life’s signature patented grooves for breathability. The exterior of the band features smooth, classic leather on the outer band that will wear and soften over time and develops a deep patina.

Groove Life Apple Watch Band

$
44.95
Description:

The Groove Life Watch Band is designed for men and women whether at work, in the gym or in the wilderness. Made of medical-grade silicone, Groove Life bands are flexible yet durable. The patented grooves allow air to flow in and moisture to flow out, making Groove Life the only breathable watch band ready for adventure.

Groove Life is also the first to offer a breathable leather watch bands made with real, waxed leather. The Vulcan bands have high quality, medical-grade silicone on the inner band with Groove Life’s signature patented grooves for breathability. The exterior of the band features smooth, classic leather on the outer band that will wear and soften over time and develops a deep patina.

Details:
Medical-grade silicone Made for Apple, Samsung, Fitbit
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The Groove Belt

The Groove Belt™ is good for the office,  the woods, the backyard, and everything in between! Just adjust to fit once and forget. The Groove Belt has the perfect amount of stretch giving you the most comfortable all-day fit ever.

The buckle uses high strength, neodymium magnets for an easy, seamless snap-on/snap-off. And includes what we like to call Stiff-Tech™ (aka: no folding in your belt loops). Proprietary webbing, rare-earth neodymium magnets and an A380 aluminum alloy buckle, so that when the apocalypse hits and we all move to Mars, you’ll be ready for anything!

The Groove Belt

$
49.95
Description:

The Groove Belt™ is good for the office,  the woods, the backyard, and everything in between! Just adjust to fit once and forget. The Groove Belt has the perfect amount of stretch giving you the most comfortable all-day fit ever.

The buckle uses high strength, neodymium magnets for an easy, seamless snap-on/snap-off. And includes what we like to call Stiff-Tech™ (aka: no folding in your belt loops). Proprietary webbing, rare-earth neodymium magnets and an A380 aluminum alloy buckle, so that when the apocalypse hits and we all move to Mars, you’ll be ready for anything!

Details:
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retailers

Amazon

press releases

Press articles

Buzzfeed
50 Mother's Day Gifts To Honor Them Every Day
This will make your mom, grandma, parent guardian, or best friend love you forever!
Popsugar
50+ Valentine's Day Gifts So Sweet, We Kind of Want Them For Ourselves
No matter who you're looking to treat this Valentine's Day, we're thinking it's time to go above and beyond the usual box of chocolates.
New York Times | Wirecutter
The Best Silicone Rings
The best we found is the Groove Life Original Solid Ring, an alternative to your standard band that’s comfortable, looks good, and has just the right amount of stretch for comfort.

testimonial