Hair Craft Co.

Hair care for the modern man

Company overview

Date Established:
2018
Description:
Hair care for the modern man
Founder:
Founders:
Leo Carrillo III
,
,
Headquarters:
San Diego, CA
Industry:
Beauty
Fashion
Press Contact:
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about

Hair Craft Co. believes that every man deserves a high-quality hair product at a fair price. They aren’t looking to be another “men’s haircare brand”, but rather want to be a part of the daily routine. Hair Craft Co. focuses their attention on keeping men's hair up to date with fashion trends & matching their lifestyle with the correct stylers, while integrating the highest quality tested ingredients.

As a growing brand competing against large corporations, Hair Craft Co.'s commitment will always be the same - to create products that get your hair right, with minimal expense so consumers can conquer every day looking good and feeling confident. Since starting the company in 2018, Hair Craft Co. earned Amazon’s Choice Badge across their entire product line and impacted thousands of men to look good, feel good, and be great.

Throughout 2021, Hair Craft Co. will launch 5 new men's hairstyling products to keep up with the growing hair trends.

founding story

During their college days in San Diego, co-founders and best friends, Leo and Alex were always looking for a hair product that provided the look and feel that they wanted. So in 2017, after searching high and low, they came to the realization that they should create their own product. Eventually, they found the perfect blend that provided a solid hold and not too much shine. The rest was history.

Bios

Leo Carrillo III
CEO / Co-Founder

Leo Carrillo is a 27-year-old former barber and passionate entrepreneur based out of San Diego, CA. Currently, Carrillo is the Co-Founder and CEO of Hair Craft Co., the leading e-commerce men’s grooming brand focusing on your hair so you can focus on what matters.

Prior to Hair Craft Co., Carrillo helped scale and co-lead Tinuiti’s (FKA CPC Strategy) Amazon Department for 4 years, becoming the largest Amazon Ad Agency in the world. His primary focus was on growth opportunities and keeping Tinuiti ahead of its competitors by constantly evolving and improving the online experiences of clients so they could thrive on bottom-of-the-funnel and top-of-the-funnel retail search channels.

Additionally, Carrillo serves as a mentor to students through the San Diego State University's Aztec Mentor Program. Carrillo’s commitment to SDSU is driven by his experience there as Student Body Vice President, which uniquely placed him as COO of Associated Students, a $30M student-directed not-for-profit auxiliary organization of San Diego State University.

Products

Sea Salt Spray + Hair Clay Bundle

The Bundle is two of the team’s favorites. Sea Salt Spray is great as a pre-styler to achieve that fresh out of water look with an all-natural waves and re-
workable hold. Follow up with Hair Clay to get a true matte finish with zero shine, medium hold, and texture to give that modern look without trying too hard.

Sea Salt Spray + Hair Clay Bundle

$
36.00
Description:

The Bundle is two of the team’s favorites. Sea Salt Spray is great as a pre-styler to achieve that fresh out of water look with an all-natural waves and re-
workable hold. Follow up with Hair Clay to get a true matte finish with zero shine, medium hold, and texture to give that modern look without trying too hard.

Details:
Sea Salt Spray features Mediterranean sea salt and kelp extract to soothe the hair follicles while delivering volume, lift, and hold for a day at the beach or date night. The Hair Clay creates a matte finish that's naturally sourced with ingredients like kaolinite clay, beeswax, bentonite, and essential oils from around the world.
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Gel Pomade

Gel Pomade brings a semi-matte finish, keeps hold all day, has superior styling, and smells like bathing in Fiji water. A little goes a long way, one jar should last 1-2 months.

Gel Pomade

$
14.00
Description:

Gel Pomade brings a semi-matte finish, keeps hold all day, has superior styling, and smells like bathing in Fiji water. A little goes a long way, one jar should last 1-2 months.

Details:
Pomade should hold strong and wash out easily. Unlike other oil-based pomades, Hair Craft Co's water-based gel pomade is a perfect balance of sustainable ingredients that keep guys looking sharp without feeling like they have grease in their hair.
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Hair Clay - 2.8oz

Hair Clay delivers a true matte finish with zero shine, medium hold, and texture to give that modern look without trying too hard. Less is more with this one, one jar should last for 1-2 months.

Hair Clay - 2.8oz

$
Description:

Hair Clay delivers a true matte finish with zero shine, medium hold, and texture to give that modern look without trying too hard. Less is more with this one, one jar should last for 1-2 months.

Details:
This Hair Clay creates a matte finish that's naturally sourced with ingredients like kaolinite clay, beeswax, bentonite, and essential oils from around the world. This product will nurture the hair without worrying about harsh chemicals.
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Hair Paste - 2oz

The undeniable answer for the man on the move. It gives the hair a semi-matte finish and a low-medium hold that allows for styling on the go. This
was made to elevate a morning ritual.

Hair Paste - 2oz

$
23.00
Description:

The undeniable answer for the man on the move. It gives the hair a semi-matte finish and a low-medium hold that allows for styling on the go. This
was made to elevate a morning ritual.

Details:
Hair Paste features castor seed oil that locks in moisture to give your hair structure without stiffness and a malleable all-day hold.
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Sea Salt Spray - 6oz

Hair Craft Co.'s Sea Salt Spray gives hair an all-natural finish and a light hold that can be reworked for any situation. Use as a texturizer or pre-styler to elevate your morning ritual.

Sea Salt Spray - 6oz

$
23.00
Description:

Hair Craft Co.'s Sea Salt Spray gives hair an all-natural finish and a light hold that can be reworked for any situation. Use as a texturizer or pre-styler to elevate your morning ritual.

Details:
Water, Magnesium Sulfate, Polysorbate 20, Sea Salt, Glycerin, Macrocystis Pyrifera (Sea Kelp) Extract, Methylcloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Caprylyl, Glycol, Ethylhexyglycerin, Hexylene Glycol, Fragrance
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Beard Oil - 1oz

Beard Oil daily hydrates hair follicles and conditions the roots. Basically, it makes sure scruff is soft without making the skin act up.

Beard Oil - 1oz

$
13.00
Description:

Beard Oil daily hydrates hair follicles and conditions the roots. Basically, it makes sure scruff is soft without making the skin act up.

Details:
Grape Seed Oil, Tea Tree Oil, Jojoba Seed Oil, Sweet Almond Oil, Tocopherol, Aloe Leaf Juice, Orange Oil, Argan Oil
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press releases

Press articles

SD Voyager
Meet Leo Carrillo and Alex Padua of Hair Craft Co. in Downtown
Early on we discussed launching our own ecommerce venture, specifically a brand that we could both get behind and were passionate about.
Gadget Review
Best Hair Clay_
This is the best unscented hair clay, featuring a matte finish and medium hold for texturing shorter hair.
GQ
Best Amazon Prime Day Deals 2020: Beard, Shave, and Haircare Deals from Braun, Gillette, and More
Check out our picks for the best Prime Day grooming deals below.

testimonial

“Thanks to the Hair Craft Co. Team for supplying the goods. Top of the line!”
Cole Mazza
Long Snapper for the Los Angeles Chargers
“Beard game stronger than ever thanks to Hair Craft Co.”
Maxx Crosby
Defensive End for the Las Vegas Raiders
“My favorite hair product!”
Dominick Cruz
3x UFC Bantamweight Champion