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Date Established 04/2018
Founder Leo Carrillo III
Headquarters San Diego, CA
Press Contact Leo Carrillo III


Hair Craft Co. believes that every man deserves a high-quality hair product at a fair price. They aren’t looking to be another “men’s haircare brand”, but rather want to be a part of the daily routine. Hair Craft Co. focuses its attention on keeping men's hair up to date with fashion trends and matching their lifestyle with the correct stylers while integrating the highest quality tested ingredients.

As a growing brand competing against large corporations, Hair Craft Co.'s commitment will always be the same - to create products that get your hair right, so you can conquer every day looking good and feeling confident. Since starting the company in 2018, Hair Craft Co. earned Amazon’s Choice Badge across their entire product line and impacted thousands of men to look good, feel good, and be great.

Throughout 2021, Hair Craft Co. will launch 5 new men's hairstyling products to keep up with the growing hair trends.

Founding Story

During their college days in San Diego, co-founders and best friends, Leo and Alex were always looking for a hair product that provided the look and feel that they wanted. So in 2017, after searching high and low, they came to the realization that they should create their own product. Eventually, they found the perfect blend that provided a solid hold and not too much shine. The rest was history.


Leo Carrillo III

CEO / Co-Founder

see bio

Leo Carrillo is a 27-year-old former barber and passionate entrepreneur based out of San Diego, CA. Currently, Carrillo is the Co-Founder and CEO of Hair Craft Co.

Prior to Hair Craft Co., Carrillo helped scale and co-lead Tinuiti’s (FKA CPC Strategy) Amazon Department for 4 years, becoming the largest Amazon Ad Agency in the world. His primary focus was on growth opportunities and keeping Tinuiti ahead of its competitors by constantly evolving and improving the online experiences of clients so they could thrive on bottom-of-the-funnel and top-of-the-funnel retail search channels.

Additionally, Carrillo serves as a mentor to students through the San Diego State University's Aztec Mentor Program. Carrillo’s commitment to SDSU is driven by his experience there as Student Body Vice President, which uniquely placed him as COO of Associated Students, a $30M student-directed not-for-profit auxiliary organization of San Diego State University.




“Thanks to the Hair Craft Co. Team for supplying the goods. Top of the line!”

Cole Mazza

“Beard game stronger than ever thanks to Hair Craft Co.”

Maxx Crosby

“My favorite hair product!”

Dominick Cruz