|Founder||Julian Hearn, James Collier, James McMaster|
|Headquarters||Tring, Hertfordshire, UK|
Beverage, Food, Beauty
Since its launch in Hertfordshire, UK by co-founders Julian Hearn and James Collier in 2015, Huel has steadily become one of the world’s leading and fastest growing complete nutrition brands. Huel (derived from Human + Fuel) is currently available in more than 100 countries and is committed to fuelling customers with the macronutrients required by the body to thrive with minimal impact on the environment. Each vegan-friendly, recyclable product is created within the parameters of healthy eating guidelines to provide loyal ‘Hueligans’ with carefully balanced and sustainably sourced ratios of protein, essential fats, carbohydrates, fiber, phytonutrients, and all 27 essential micronutrients. Huel complete meals take little to no time to prepare and are cheaper than a regular latte. Huel’s mission is simple: help customers maintain healthy lifestyles without hurting the environment using safe and convenient powders, snack bars, and ready-to-drink meals in bottles. The company was valued at £220 million within just four years and remains one of the UK’s fastest growing brands.
Huel, which became available in the United States in 2017, is seeing a surge in popularity around the globe. Huel is made from plant-based sustainable ingredients like oats, pea, rice, flaxseed, coconut, and sunflower, and it is available in a range of three products: Powder, Ready-to-drink, and Bars.
Awards include:Best Convenience Food - World Food Innovation Winner of Ones to Watch - The Sunday Times Fast trackEntrepreneur of the Year - The Grocer Gold AwardsInnovative Food-to-go Product of the Year - Food MattersMost Ambitious Business Leader - Supported by The TelegraphAlantra Fast 50 - Ranked No.1 - the fastest growing food and beverage company in the UK
Huel was founded by Julian Hearn and James Collier in June 2015 with a single goal: to make nutritionally complete, convenient, affordable food with minimal impact on animals and the environment.
The idea was to create a nutritionally complete meal in shake format that contained a balance of protein, carbohydrates, fibre and fats, as well as all essential vitamins and minerals.
Huel is now one of the fastest growing brands based in the UK with a £220m valuation in 2018. Huel now sells to over 100 countries and has rapidly expanded its team to over 100 employees across the globe.
In January 2020, the brand reached a milestone, selling over 100 Million Meals since launch. The company now sells just under 3 million meals per month, meeting increasing consumer demands for sustainable and healthy meal choices.