ICONIC

Grass-fed, high-protein, low-carb and low-sugar drinks and powders

Company overview

Date Established:
Description:
Grass-fed, high-protein, low-carb and low-sugar drinks and powders
Founder:
Founders:
Billy Bosch
,
Aimée Plauché
,
Headquarters:
Santa Monica, CA
Industry:
Beverage
Fitness
Food
Health
Press Contact:
Social Media:
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about

Founded by Billy Boschin, ICONIC is a grass-fed protein company offering a line of ready to drink beverages in a variety of flavors for both adults and kids. ICONIC's adult flavors include: Vanilla, Chocolate Truffle, Cafe Latte (contains caffeine) and Cacao+Greens (includes a serving of organic green veggies). New to market, ICONIC Kids recently launched a line of zero-sugar kids' drinks, each fortified with one serving of organic green veggies. Flavors include: Fruity Fiesta, Chocolate Carnival and Vanilla Vacay. These are designed to taste like the treats kids love, but with no sugar and plenty of added health benefits. To compliment the ready-to-drink beverages, ICONIC also has a line of protein powders available in Chocolate, Vanilla and Cafe Latte.

ICONIC is proud to be Truly Grass Fed verified, which ensures all cows are grass-fed at least 95 percent of their life; with ICONIC's protein supply averaging 98 percent. Both the farm ICONIC sources from and their products have the Animal Welfare Approved seal from A Greener World (AGW). Currently, ICONIC is the only protein drink to achieve this certification. All bio-available protein used in ICONIC, are sourced from happy cows in Ireland. After scouring the globe, ICONIC Founder, Billy, determined that even though it was at a greater expense, sourcing in this way was the most sustainable, delicious and nutritious source of dairy. All ICONIC products are available on the company's website, as well as Amazon, Sprouts, Whole Foods, Target and Walmart.

founding story

Billy Bosch was 27 and dealing with several health issues. Doctors wanted to give him pills, but he went to a nutritionist instead. While the nutritionist helped him overhaul his diet, when he asked what protein bars or drinks he could stock his pantry with to help eat healthy on the go, she knew of nothing that fit the bill. Together, they created the formulations for ICONIC.

To start, Bosch utilized all the accelerators and incubators available in his hometown of NOLA. Things started slowly, and during a particularly frustrating period of uncertainty, he found himself on a plane, sitting next to a woman who was so taken by his passion and insights, she offered him a job for $500k a year. Given the challenges he was facing, he was tempted. Luckily, he decided not to trade his passion for money. A move to California and 40 employees later, Bosch has introduced several new products, gotten his line into over 8,000 retail locations AND secured $8M from Karp Reilly who has backed brands like Kevita and Spindrift. 

He still doesn't always choose the route with an obvious financial gain. For example, he sources his grass fed protein from cows in Ireland because he couldn't find a farm that fit his needs in the States. 

Bios

Billy Bosch
CEO and Founder

Originally from Baton Rouge, LA, Billy Bosch graduated from Louisiana State University with a degree in Business Management & Concentration in HR and has worked throughout various consumer product industries over the past 15 years. In addition to his corporate background, Billy has embraced his entrepreneurial spirit through the creation of several businesses. He has a passion for a healthy lifestyle and has made it the focus of this company.

 ICONIC was developed due to a quarter-life health crisis Billy had, which he solved with changes to his diet and the help of a dietician rather than the pharmaceuticals prescribed by his physician. ICONIC’s mission is to fundamentally change the human diet for the better and leave the planet better than we found it. Billy is CEO and Founder of ICONIC, based in sunny Santa Monica, CA.

Aimée Plauché
Advising RD for ICONIC

Aimée Plauché, RD, LDN is a consulting Registered Dietitian Nutritionist, fitness instructor, and mother of two. Her career began as a clinical dietitian in the intensive care setting as well as outpatient diabetes clinics at teaching hospitals in New Orleans. During these teaching opportunities Aimée discovered she is a true educator at heart. Her work shifted into the fitness world. With a newborn and a toddler in tow, she began instructing exercise classes in addition to working as the consulting dietitian at a large health club. She created and directed a multitude of conferences geared towards weight loss and fitness competitions. Aimée continues to share her knowledge as a lifestyle dietitian and enjoys guiding her clients and their families through nutrition to better health, better body composition, and feeling better with more energy. It is Aimee’s goal with each and every client to “teach you how to fish” so that their newfound knowledge gives them the power to adopt and maintain the new lifestyle they have been looking for. 



Products

ICONIC Ready to Drink Sampler Pack
Chocolate Truffle, rich Café Latte, and creamy Vanilla Bean. 20g of protein, 0g of sugar 4g of net carbs and only 140 calories. These are perfect for pre or post-workout, an afternoon pick-me-up, or a portable snack. Because they are shelf-stable with a replaceable lid, you can tote them any place you'd normally bring a bar. The brand new version of the product has 0g of sugar.

ICONIC Ready to Drink Sampler Pack

$
12.00
Description:
Chocolate Truffle, rich Café Latte, and creamy Vanilla Bean. 20g of protein, 0g of sugar 4g of net carbs and only 140 calories. These are perfect for pre or post-workout, an afternoon pick-me-up, or a portable snack. Because they are shelf-stable with a replaceable lid, you can tote them any place you'd normally bring a bar. The brand new version of the product has 0g of sugar.
Details:
ICONIC's all-natural protein blend, found in all ICONIC® products. Truly Grass-fed Verified™ milk protein is sourced from family farmers whose cows are free to graze year-round on pristine pastures. Animal welfare approved by A Greener World. natural benefits: Grass-fed cows’ milk is richer in beneficial nutrients like Omega-3 fatty acids and CLAs compared to non-grass fed sources. Milk protein isolate retains the naturally occurring ratio of 80% casein + 20% whey, which keeps you fuller longer. colombian coffee: Wondering where the 100mg of caffeine in our Café Latte protein shake comes from? From 100% Arabica coffee, sustainably sourced from co-ops in Colombia. natural benefits: Caffeine is a "nootropic"that increases cognitive brain function and helps increase the metabolic rate which assists in burning fat while increasing overall energy. Coffee is a great source of heart-healthy antioxidants. cocoa powder: The chocolate in our chocolate truffle protein drinks & powders comes from real cocoa powder derived from the cacao plant. Nothing artificial here -- just the good stuff. natural benefits: Cocoa powder is a great source of potassium and zinc and provides the body with carbohydrates, protein, dietary fiber, and may also improve cardiovascular and brain health. The cacao plant is a source of beneficial antioxidants that may reduce high blood pressure, cholesterol, obesity, constipation, diabetes, and chronic fatigue.
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Cacao + Greens Ready to Drink
Every superfood needs its sidekick, and here unroasted cacao gains quite the partner in protein with an organic blend of kale, spinach, and broccoli that delivers a full daily serving of veggies. It is packed with antioxidants and tastes like chocolate. 20g of protein, 1g of sugar, 5g of net carbs and 140 calories

Cacao + Greens Ready to Drink

$
3.16
Description:
Every superfood needs its sidekick, and here unroasted cacao gains quite the partner in protein with an organic blend of kale, spinach, and broccoli that delivers a full daily serving of veggies. It is packed with antioxidants and tastes like chocolate. 20g of protein, 1g of sugar, 5g of net carbs and 140 calories
Details:
organic greens: The “+ Greens” portion of our Cacao + Greens includes our tasty trio of organic spinach, kale, and broccoli providing a full serving of veggies. natural benefits: Spinach is an excellent source of iron, calcium, and magnesium and can help lower blood pressure. Full of antioxidants and vitamin C, organic kale can also lower cholesterol and reduce the risk of heart disease. Organic broccoli’s health benefits are huge. It contains substantial servings of vitamins C and K, as well as fiber, potassium, and beta-carotene. unroasted cacao: Not only does cacao give us chocolate (thank you), but it’s also a formidable superfood. Ours is Fair Trade Certified and sustainably harvested from Peru. natural benefits: Cacao is loaded with antioxidants and we pack 150mg per serving into our Cacao + Greens. Along with antioxidants, cacao is also rich in calcium, heart healthy flavonoids, and the neurotransmitter theobromine which can boost energy and mood.
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ICONIC Protein Powders
Skip the sugar-loaded protein bars and cookies, and shake up your workout routine with ICONIC's protein powders - available in Chocolate Truffle, Vanilla Bean and Cafe Latte. Protein-packed with flavor to spare, these fan favorite can double as healthy recipe enhancera in smoothies, protein cookies, healthy brownies and more! 20g of protein, 0g of sugar, 1g of net carbs and only 90 calories.

ICONIC Protein Powders

$
27.00
Description:
Skip the sugar-loaded protein bars and cookies, and shake up your workout routine with ICONIC's protein powders - available in Chocolate Truffle, Vanilla Bean and Cafe Latte. Protein-packed with flavor to spare, these fan favorite can double as healthy recipe enhancera in smoothies, protein cookies, healthy brownies and more! 20g of protein, 0g of sugar, 1g of net carbs and only 90 calories.
Details:
grass-fed milk protein isolate: ICONIC's all-natural protein blend, found in all ICONIC® products. Truly Grass-fed Verified™ milk protein is sourced from family farmers whose cows are free to graze year-round on pristine pastures. Animal welfare approved by A Greener World. natural benefits: Grass-fed cows’ milk is richer in beneficial nutrients like Omega-3 fatty acids and CLAs compared to non-grass fed sources. Milk protein isolate retains the naturally occurring ratio of 80% casein + 20% whey, which keeps you fuller longer.
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ICONIC Kids
We all know how hard it is to get kids to eat healthy... the constant battle over sugar & veggies never ends. That's why we've created ICONIC® Kids! A delicious kid’s drink with 0g of added sugar, a full serving of daily organic vegetables, Vitamin D3, and a taste that will trick kids into thinking it’s dessert.

ICONIC Kids

$
27.00
Description:
We all know how hard it is to get kids to eat healthy... the constant battle over sugar & veggies never ends. That's why we've created ICONIC® Kids! A delicious kid’s drink with 0g of added sugar, a full serving of daily organic vegetables, Vitamin D3, and a taste that will trick kids into thinking it’s dessert.
Details:
Available in Chocolate Carnival, Fruity Fiesta and Vanilla Vacay.
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retailers

Sprouts
Walmart
Whole Foods

press releases

Press articles

AMEX Open Forum
What We've Learned about Productivity After Almost Two Months of Remote Work
Now that work from home has been in place for weeks, business leaders are seeing trends in remote work productivity. Consider these tips for improving work-from-home efficiency.
Forbes
Best Road Trip Ever, Part 1: The 27 Best Road Trip Snacks
Forget about packing protein powder and trying to mix shakes or drinks on the road, and pack ICONIC Protein Drinks instead. The ready-made, 11.5-ounce drinks deliver 20 grams of grass-fed protein and plenty of electrolytes to keep you hydrated and energize
Authority Magazine
Billy Bosch: 5 Things I Wish Someone Told Me Before I Became CEO of ICONIC
Take care of yourself. You only get one body for the rest of your life, and you’ll be able to be more effective if you work out daily, eat well, prioritize time with family and friends, and find ways to manage stress.

testimonial

Most of us don’t need the added sugar that’s found in traditional sports drinks; but while water and other plain old fluids are fine for regular daily hydration, electrolyte-rich beverages are an essential part of staying hydrated for those who lose large volumes of sweat. But there’s still not typically a need to power through countless sugary sports drinks. Natural electrolyte-packed, low-sugar beverages include coconut water (Zico is my favorite to replenish sweat losses since it has more sodium than most other brands), V8 or tomato juice, fruit smoothies with a dash of sea salt, and water bottle add-ins like nuun tablets. I also love ready-to-drink protein drinks like ICONIC, rich in electrolytes: 220 mg sodium, 380 mg potassium (as much a banana), 250 mg calcium (not found in most sports drinks).
Molly Kimball
Registered Dietitian
My favorite things about ICONIC are flavor and versatility. I can use it in my smoothies, protein shakes and baked goods. I love that it comes in both powder and liquid form because I don’t always have time to make a shake.
Kupah James
Celebrity Trainer

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