ICONIC

Grass-fed, high-protein, low-carb and low-sugar drinks and powders

Company overview

Date Established:
Description:
Grass-fed, high-protein, low-carb and low-sugar drinks and powders
Founder:
Founders:
Billy Bosch
,
,
Headquarters:
Santa Monica, CA
Industry:
Beverage
Fitness
Food
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about

Founded by Billy Boschin, ICONIC is a grass-fed protein company offering a line of ready to drink beverages in a variety of flavors for both adults and kids. ICONIC's adult flavors include: Vanilla, Chocolate Truffle, Cafe Latte (contains caffeine) and Cacao+Greens (includes a serving of organic green veggies). New to market, ICONIC Kids recently launched a line of zero-sugar kids' drinks, each fortified with one serving of organic green veggies. Flavors include: Fruity Fiesta, Chocolate Carnival and Vanilla Vacay. These are designed to taste like the treats kids love, but with no sugar and plenty of added health benefits. To compliment the ready-to-drink beverages, ICONIC also has a line of protein powders available in Chocolate, Vanilla and Cafe Latte.

ICONIC is proud to be Truly Grass Fed verified, which ensures all cows are grass-fed at least 95 percent of their life; with ICONIC's protein supply averaging 98 percent. Both the farm ICONIC sources from and their products have the Animal Welfare Approved seal from A Greener World (AGW). Currently, ICONIC is the only protein drink to achieve this certification. All bio-available protein used in ICONIC, are sourced from happy cows in Ireland. After scouring the globe, ICONIC Founder, Billy, determined that even though it was at a greater expense, sourcing in this way was the most sustainable, delicious and nutritious source of dairy. All ICONIC products are available on the company's website, as well as Amazon, Sprouts, Whole Foods, Target and Walmart.

founding story

Billy Bosch was 27 and dealing with several health issues. Doctors wanted to give him pills, but he went to a nutritionist instead. While the nutritionist helped him overhaul his diet, when he asked what protein bars or drinks he could stock his pantry with to help eat healthy on the go, she knew of nothing that fit the bill. Together, they created the formulations for ICONIC.

To start, Bosch utilized all the accelerators and incubators available in his hometown of NOLA. Things started slowly, and during a particularly frustrating period of uncertainty, he found himself on a plane, sitting next to a woman who was so taken by his passion and insights, she offered him a job for $500k a year. Given the challenges he was facing, he was tempted. Luckily, he decided not to trade his passion for money. A move to California and 40 employees later, Bosch has introduced several new products, gotten his line into over 8,000 retail locations AND secured $8M from Karp Reilly who has backed brands like Kevita and Spindrift. 

He still doesn't always choose the route with an obvious financial gain. For example, he sources his grass fed protein from cows in Ireland because he couldn't find a farm that fit his needs in the States. 

Bios

Billy Bosch
CEO and Founder

Originally from Baton Rouge, LA, Billy Bosch graduated from Louisiana State University with a degree in Business Management & Concentration in HR and has worked throughout various consumer product industries over the past 15 years. In addition to his corporate background, Billy has embraced his entrepreneurial spirit through the creation of several businesses. He has a passion for a healthy lifestyle and has made it the focus of this company.

 ICONIC was developed due to a quarter-life health crisis Billy had, which he solved with changes to his diet and the help of a dietician rather than the pharmaceuticals prescribed by his physician. ICONIC’s mission is to fundamentally change the human diet for the better and leave the planet better than we found it. Billy is CEO and Founder of ICONIC, based in sunny Santa Monica, CA.

Products

Vanilla Bean - 12 Pack
Whoever decided that vanilla should be synonymous with bland has obviously never tried our Vanilla Bean protein drink. Protein-packed with flavor to spare, this fan favorite can double as a healthy recipe enhancer in place of milk or water and can even be used as creamer in your coffee. Vanilla has never looked so stimulating.

Vanilla Bean - 12 Pack

$
37.99
Description:
Whoever decided that vanilla should be synonymous with bland has obviously never tried our Vanilla Bean protein drink. Protein-packed with flavor to spare, this fan favorite can double as a healthy recipe enhancer in place of milk or water and can even be used as creamer in your coffee. Vanilla has never looked so stimulating.
Details:
Water, Grass Fed Milk Protein Isolate, Organic Blue Agave, Chicory Root Inulin, Less than 1% of the following: Natural Flavors, Glycerin, High Oleic Sunflower Oil, Sodium Hexametaphosphate*, Magnesium Phosphate*, Sunflower Lecithin, Potassium Citrate*, Sea Salt, Organic Locust Bean Gum, Gellan Gum, Monk Fruit, Rebaudioside A (Stevia Leaf Extract), Cyanocobalamin (Vitamin B12)
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Chocolate Truffle Protein Powder

Skip the sugar-loaded protein bars and cookies, and shake up your workout routine with ICONIC's Chocolate Truffle protein powder. Protein-packed with flavor to spare, this fan favorite can double as a healthy recipe enhancer in smoothies, protein cookies, healthy brownies and more. Check out our Recipes page for dozens of guilt-free snacks and healthy dessert inspo. 17 Servings.

Chocolate Truffle Protein Powder

$
27.00
Description:

Skip the sugar-loaded protein bars and cookies, and shake up your workout routine with ICONIC's Chocolate Truffle protein powder. Protein-packed with flavor to spare, this fan favorite can double as a healthy recipe enhancer in smoothies, protein cookies, healthy brownies and more. Check out our Recipes page for dozens of guilt-free snacks and healthy dessert inspo. 17 Servings.

Details:
Milk Protein Isolate, Cocoa Powder, Natural Chocolate Flavor, Monkfruit Extract, Sea Salt
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Kid's Drink- Variety 6 Pack

NEW! Try two of each flavor and find your favorite. We all know how hard it is to get kids to eat healthy... the constant battle over sugar & veggies never ends. A delicious kid’s drink with 0g of added sugar, a full serving of daily organic vegetables, Vitamin D3, and a taste that will trick kids into thinking it’s dessert... and now your little ones can try all 3 flavors in our convenient 6-bottle sample pack.

Kid's Drink- Variety 6 Pack

$
18.00
Description:

NEW! Try two of each flavor and find your favorite. We all know how hard it is to get kids to eat healthy... the constant battle over sugar & veggies never ends. A delicious kid’s drink with 0g of added sugar, a full serving of daily organic vegetables, Vitamin D3, and a taste that will trick kids into thinking it’s dessert... and now your little ones can try all 3 flavors in our convenient 6-bottle sample pack.

Details:
Chocolate Carnival: Filtered Water, Grass Fed Milk Protein Isolate, Prebiotic Chicory Root Fiber, Greens Blend* (Kale, Broccoli, Spinach), Natural Flavor, Cocoa Powder, High Oleic Sunflower Oil, Less than 1% of the following: Locust Bean Gum*, Potassium Phosphate, Sodium Phosphate, Sunflower Lecithin, Gellan Gum, Stevia Leaf Extract (Reb A), Monkfruit Extract Powder, Sea Salt, Pure Vanilla Extract, Vitamin D3 *Organic Ingredients Fruity Fiesta: Filtered Water, Grass Fed Milk Protein Isolate, Prebiotic Chicory Root Fiber, Greens Blend* (Kale, Broccoli, Spinach), High Oleic Sunflower Oil, Less than 1% of the following: Natural Flavor, Locust Bean Gum*, Potassium Phosphate, Sodium Phosphate, Sunflower Lecithin, Gellan Gum, Stevia Leaf Extract (Reb A), Monkfruit Extract Powder, Sea Salt, Pure Vanilla Extract, Vitamin D3 *Organic Ingredients Vanilla Vacay: Filtered Water, Grass Fed Milk Protein Isolate, Prebiotic Chicory Root Fiber, Natural Flavor, Greens Blend* (Kale, Broccoli, Spinach), High Oleic Sunflower Oil, Less than 1% of the following: Locust Bean Gum*, Potassium Phosphate, Sodium Phosphate, Sunflower Lecithin, Gellan Gum, Stevia Leaf Extract (Reb A), Monkfruit Extract Powder, Sea Salt, Pure Vanilla Extract, Vitamin D3 *Organic Ingredients
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Café Latte - 12 Pack

The average morning cup of coffee doesn’t combine 180mg of caffeine with 20 grams of grass-fed protein and added Vitamin B-12. Well, now it can. Made with real Colombian coffee, this Cafe Latte protein drink is the perfect defense against morning hanger, midday doldrums, and the dreaded 4pm crash.

Café Latte - 12 Pack

$
37.99
Description:

The average morning cup of coffee doesn’t combine 180mg of caffeine with 20 grams of grass-fed protein and added Vitamin B-12. Well, now it can. Made with real Colombian coffee, this Cafe Latte protein drink is the perfect defense against morning hanger, midday doldrums, and the dreaded 4pm crash.

Details:
Water, Grass Fed Milk Protein Isolate, Colombian Coffee, Organic Blue Agave, Chicory Root Inulin, Monk Fruit
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retailers

Sprouts
Walmart
Whole Foods

press releases

Press articles

AMEX Open Forum
What We've Learned about Productivity After Almost Two Months of Remote Work
Now that work from home has been in place for weeks, business leaders are seeing trends in remote work productivity. Consider these tips for improving work-from-home efficiency.
Forbes
Best Road Trip Ever, Part 1: The 27 Best Road Trip Snacks
Forget about packing protein powder and trying to mix shakes or drinks on the road, and pack ICONIC Protein Drinks instead. The ready-made, 11.5-ounce drinks deliver 20 grams of grass-fed protein and plenty of electrolytes to keep you hydrated and energize
Authority Magazine
Billy Bosch: 5 Things I Wish Someone Told Me Before I Became CEO of ICONIC
Take care of yourself. You only get one body for the rest of your life, and you’ll be able to be more effective if you work out daily, eat well, prioritize time with family and friends, and find ways to manage stress.

testimonial

Most of us don’t need the added sugar that’s found in traditional sports drinks; but while water and other plain old fluids are fine for regular daily hydration, electrolyte-rich beverages are an essential part of staying hydrated for those who lose large volumes of sweat. But there’s still not typically a need to power through countless sugary sports drinks. Natural electrolyte-packed, low-sugar beverages include coconut water (Zico is my favorite to replenish sweat losses since it has more sodium than most other brands), V8 or tomato juice, fruit smoothies with a dash of sea salt, and water bottle add-ins like nuun tablets. I also love ready-to-drink protein drinks like ICONIC, rich in electrolytes: 220 mg sodium, 380 mg potassium (as much a banana), 250 mg calcium (not found in most sports drinks).
Molly Kimball
Registered Dietitian
My favorite things about ICONIC are flavor and versatility. I can use it in my smoothies, protein shakes and baked goods. I love that it comes in both powder and liquid form because I don’t always have time to make a shake.
Kupah James
Celebrity Trainer