|Founder||Billy Bosch, Aimée Plauché|
|Headquarters||Santa Monica, CA|
|Press Contact||Molly Antos|
Founded by Billy Boschin, ICONIC is a grass-fed protein company offering a line of ready to drink beverages in a variety of flavors for both adults and kids. ICONIC's adult flavors include: Vanilla, Chocolate Truffle, Cafe Latte (contains caffeine) and Cacao+Greens (includes a serving of organic green veggies). New to market, ICONIC Kids recently launched a line of zero-sugar kids' drinks, each fortified with one serving of organic green veggies. Flavors include: Fruity Fiesta, Chocolate Carnival and Vanilla Vacay. These are designed to taste like the treats kids love, but with no sugar and plenty of added health benefits. To compliment the ready-to-drink beverages, ICONIC also has a line of protein powders available in Chocolate, Vanilla and Cafe Latte.
ICONIC is proud to be Truly Grass Fed verified, which ensures all cows are grass-fed at least 95 percent of their life; with ICONIC's protein supply averaging 98 percent. Both the farm ICONIC sources from and their products have the Animal Welfare Approved seal from A Greener World (AGW). Currently, ICONIC is the only protein drink to achieve this certification. All bio-available protein used in ICONIC, are sourced from happy cows in Ireland. After scouring the globe, ICONIC Founder, Billy, determined that even though it was at a greater expense, sourcing in this way was the most sustainable, delicious and nutritious source of dairy. All ICONIC products are available on the company's website, as well as Amazon, Sprouts, Whole Foods, Target and Walmart.
Billy Bosch was 27 and dealing with several health issues. Doctors wanted to give him pills, but he went to a nutritionist instead. While the nutritionist helped him overhaul his diet, when he asked what protein bars or drinks he could stock his pantry with to help eat healthy on the go, she knew of nothing that fit the bill. Together, they created the formulations for ICONIC.
To start, Bosch utilized all the accelerators and incubators available in his hometown of NOLA. Things started slowly, and during a particularly frustrating period of uncertainty, he found himself on a plane, sitting next to a woman who was so taken by his passion and insights, she offered him a job for $500k a year. Given the challenges he was facing, he was tempted. Luckily, he decided not to trade his passion for money. A move to California and 40 employees later, Bosch has introduced several new products, gotten his line into over 8,000 retail locations AND secured $8M from Karp Reilly who has backed brands like Kevita and Spindrift.
He still doesn't always choose the route with an obvious financial gain. For example, he sources his grass fed protein from cows in Ireland because he couldn't find a farm that fit his needs in the States.
Billy BoschCEO and Founder
Aimée PlauchéAdvising RD for ICONIC
Forget about packing protein powder and trying to mix shakes or drinks on the road, and pack ICONIC Protein Drinks instead. The ready-made, 11.5-ounce drinks deliver 20 grams of grass-fed protein and plenty of electrolytes to keep you hydrated and energize
Now that work from home has been in place for weeks, business leaders are seeing trends in remote work productivity. Consider these tips for improving work-from-home efficiency.
Take care of yourself. You only get one body for the rest of your life, and you’ll be able to be more effective if you work out daily, eat well, prioritize time with family and friends, and find ways to manage stress.