ICONIC Protein Launches Functional Coffee Featuring Four Sigmatic Adaptogenic Mushrooms
Brand Logo ICONIC dividng line May 26, 2021

Santa Monica, California (May 2021) - ICONIC Protein, known for their ready-to-drink protein drinks, powders, and kids products, today announced the launch of their first non-dairy product - Keto Collagen Coffee. This keto-friendly and functional beverage features Fair Trade Colombian coffee, 10g of grass-fed collagen protein and 100mg of MCT oil for a protein-packed pick-me-up, morning or afternoon. Lion's Mane and Reishi mushrooms from Four Sigmatic also add a brain health boost. Like all of ICONIC’s products, this new addition has 0 grams of sugar. This product line expansion is the first step toward ICONIC’s new brand goals of Feeding the Body and Nourishing the Mind.

“As an RD, I always tell my clients to make their coffee work for them, and ICONIC’s Keto Collagen Coffee makes that easier than ever to achieve,” said Aimee Plauche, advising RD for ICONIC Protein. “Collagen protein can help increase immune health, lubricate joints and tendons, and keeps you fuller longer, so it’s a no-brainer way to upgrade your morning coffee. What’s more, it’s an easy way to get adaptogens into your system first thing in the morning– which bring benefits such as stress regulation and increased cognitive function.” 

The powder can be stirred into water, milk, or milk alternatives and is packed with benefits:

“We really wanted to craft an all-in-one Keto Coffee. We thought - if there was a Cybertruck of coffee, what would it look like?” said Billy Bosch, Founder and Chief Visionary Officer of ICONIC Protein. “We had a lot of fun creating this and it’s so tasty. These ingredients don’t usually taste great on their own, but combined in this blend it’s delicious.

An 8-ounce tub of ICONIC’s Keto Collagen Coffee will be sold on Amazon and drinkiconic.com for $34.99. Other ICONIC Protein products can be found at leading retail stores across the country, including Whole Foods, Walmart, CVS, Sprouts, Wegmans, HEB and many more stores. 

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