JOI

Clean Label, Nut-based, Plant Milk Concentrates

Company overview

Date Established:
2019
Description:
Clean Label, Nut-based, Plant Milk Concentrates
Founder:
Founders:
Izzy Shu
,
Mike O'Hagan
,
Headquarters:
Miami, FL
Industry:
Beverage
Food
Social Media:
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JOI
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about

JOI is a line of clean label, nut-based plant milk concentrates that can be used for wide variety of plant-based needs. With a shelf life of up to 18 months, JOI makes fresh DIY almond and cashew milk easy and more accessible than ever. With no added sugars and no preservatives, JOI - which stands for Just One Ingredient- is a single-ingredient blend, made only from cold milled almonds; with each serving boasting 8g of healthy fats, 3g of protein and 2g of fiber. Currently available in two nut base blends: Almond and Cashew (Almond, Cashew, Organic Almond and Organic Cashew), JOI's concentrates are made from whole, natural ingredients that, when blended with water, create the cleanest and most nutritious plant-based milks on the market. Certified Non- GMO and Kosher, Organic, Whole 30 Approved, Vegan, Paleo, Keto and Gluten-Free, JOI's nut bases are also the first of its kind, creating a whole new category in the food industry-- a fully customizable, versatile, clean, instant plant milk base. Not only a leader in the plant-based food world, JOI is also environmentally-conscious- helping to reduce milk carton waste with each JOI container able to make up to 7 quarts of plant milk. Investors include Mr. 305 himself, Pitbull, and celebrity Nutritionist and Author Marco Borges.

founding story

Co-Founders, Tony, Izzy Shu, and Dave, connected in grad school when they realized each made their own almond milk by hand for different reasons. Tony wanted fresh milk that fit with his vegan lifestyle; Izzy wanted to reduce her carbon footprint by eliminating milk carton waste; and Dave wanted to manage his sensitivity to dairy. JOI was born from the shared goal of creating high-quality, delicious, and environmentally-conscious plant-based milk that’s far superior to the stuff you’re used to finding at the local supermarket, without all the time and energy of traditional homemade plant milk. At JOI, the mission is to reimagine what we consume for total food freedom which is why the company stands for Just One Ingredient, literally.

 

Bios

Izzy Shu
Co-Founder, Head of Brand
Mike O'Hagan
CMO

Products

Almond Milk Base- Organic
100% USDA Certified Organic, Non-GMO, Kosher, Vegan, Whole 30 Approved, Keto, Paleo and Gluten-Free

Almond Milk Base- Organic

$
24.99
Description:
100% USDA Certified Organic, Non-GMO, Kosher, Vegan, Whole 30 Approved, Keto, Paleo and Gluten-Free
Details:
Almonds
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Cashew Milk Base- Organic
100% USDA Certified Organic, Non-GMO, Kosher, Vegan, Whole 30 Approved, Keto, Paleo and Gluten-Free

Cashew Milk Base- Organic

$
24.99
Description:
100% USDA Certified Organic, Non-GMO, Kosher, Vegan, Whole 30 Approved, Keto, Paleo and Gluten-Free
Details:
Cashews
Request Sample
Almond Milk Base

JOI's flagship Almond milk base empowers you to make a the cleanest and best-tasting almond milk. JOI stands for, Just One Ingredient. Customize your milk to your preferences - go all natural or add vanilla or date syrup for sweetness. Go beyond milk and use in smoothies, sauces and vegan baking.

Almond Milk Base

$
19.99
Description:

JOI's flagship Almond milk base empowers you to make a the cleanest and best-tasting almond milk. JOI stands for, Just One Ingredient. Customize your milk to your preferences - go all natural or add vanilla or date syrup for sweetness. Go beyond milk and use in smoothies, sauces and vegan baking.

Details:
Almonds
Request Sample
Cashew Milk Base

JOI's Cashew milk base empowers you to make the cleanest and best-tasting cashew milk. Customize your milk  - go all natural or add vanilla or date syrup for sweetness. Go beyond milk and use in smoothies, sauces and vegan baking.

Cashew Milk Base

$
19.99
Description:

JOI's Cashew milk base empowers you to make the cleanest and best-tasting cashew milk. Customize your milk  - go all natural or add vanilla or date syrup for sweetness. Go beyond milk and use in smoothies, sauces and vegan baking.

Details:
Cashews
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JOI
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retailers

Amazon
Erewhon Market
Thrive Market
Walmart Online

press releases

Press articles

My Recipes
A Shelf-Stable, Non-Dairy Milk with One Ingredient? Sign Us Up
You’ll want to stock your pantry with this new brand.
Bon Appetit Healthyish
I'll Never Run Out of Nut Milk Thanks to This Creamy Concentrate
JOI’s shelf-stable nut milk base is a sure bet.

testimonial

We all love the idea of homemade almond milk but not the process...introducing JOI!! Absolute Game Changer!!! You'll love the simple process as much as the single ingredient almond milk.
Marco Borges
Author of Greenprint and Founder of 22 Days Nutrition