JOI Plant Milks Are Now Whole30 Approved
Brand Logo JOI dividng line Sep 29, 2020

JOI, a plant based milk start up out of Miami, FL is now Whole30 Approved. Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom

JOI, which stands for Just One Ingredient, is on a mission 'to reimagine what we consume for total food freedom'. With concentrates made from whole, natural ingredients that, when blended with water, create nutritious plant-based milks, JOI's plant bases are the first of its kind, creating a whole new category in the food industry: a fully customizable, versatile, instant plant milk base. Current plant milk bases include Almond and Cashew (available in USDA Certified Organic).

While JOI's core products of an almond milk base and a cashew milk base, were always a Whole30- friendly food, they had not yet received the official certification. "Becoming Whole30 Approved is an incredible milestone for JOI and a testament to our mission of empowering customers to take control of their diets and eat more whole foods," shared JOI CEO, Hector Gutierrez.

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