JOI Plant Milks Are Now Whole30 Approved
Brand Logo JOI dividng line Sep 29, 2020

JOI, a plant based milk start up out of Miami, FL is now Whole30 Approved. Whole30 has been changing lives since 2009, when Melissa Urban blogged about a self-designed life-changing dietary experiment. Since then, millions of people have transformed their health, habits, and relationship with food through the Whole30 program; eliminating cravings, improving energy and sleep, relieving symptoms, and discovering lasting food freedom

JOI, which stands for Just One Ingredient, is on a mission 'to reimagine what we consume for total food freedom'. With concentrates made from whole, natural ingredients that, when blended with water, create nutritious plant-based milks, JOI's plant bases are the first of its kind, creating a whole new category in the food industry: a fully customizable, versatile, instant plant milk base. Current plant milk bases include Almond and Cashew (available in USDA Certified Organic).

While JOI's core products of an almond milk base and a cashew milk base, were always a Whole30- friendly food, they had not yet received the official certification. "Becoming Whole30 Approved is an incredible milestone for JOI and a testament to our mission of empowering customers to take control of their diets and eat more whole foods," shared JOI CEO, Hector Gutierrez.


New Launch
Press Contact
Hector Gutierrez dividng line
About JOI
The Most Sustainable Plant Milk in the World