Joylux

A suite of life-changing products for improved intimate health for menopausal women

Company overview

Date Established:
2014
Description:
A suite of life-changing products for improved intimate health for menopausal women
Founder:
Founders:
Colette Courtion
,
Dr. Sarah de la Torre
,
Headquarters:
Industry:
Beauty
Health
Tech
Press Contact:
Social Media:
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about

Joylux is a platform of life-changing menopausal health solutions anchored by their proprietary vFit device for vaginal wellness. In addition to the vFit (a home-use red-light device) Joylux offers a suite of intimate care products using all clean ingredients and formulated by Dr. Sarah de la Torre, an Ob-Gyn specifically for intimate care. By combining patented technology and science-based products, Joylux is driving improved health outcomes for women as they go through menopause and empowering them to take charge of the change. Joylux is supported by pioneering angels including Alliance of Angels, BELLE Capital, Golden Seeds, Liz Lange, Abby Winkelried, and Dr. Kathy Fields. Joylux is honored to have been awarded The Most Innovative and Ingenious company by the Alliance of Angels in addition to being named one of the Top 30 most disruptive beauty brands by the Interactive Advertising Bureau. Joylux is continuing to grow its product offering based on consumer requests and will soon be expanding their intimate care line even further.

founding story

After becoming a mother, Colette experienced firsthand everything that women deal with post-delivery and with age. She was surprised to learn that it wasn't just weight gain, it was also changes to her intimate health. Frustrated by the lack of effective and affordable solutions, she took her experience as a medical aesthetic entrepreneur and partnered with Dr. Sarah, Ob-Gyn to create products that improve all aspects of women’s intimate health. Unfortunately, intimate health is a taboo subject that has been overlooked for far too long. Joylux believes that women need access to solutions that help improve confidence when dealing with common female issues as we pass through life’s milestones, like childbirth and menopause. Joylux knows that sexual health is vital to a woman's overall health. Their small but mighty team of women are committed to finding scientific solutions that are noninvasive, effective, and affordable to help improve all aspects of a woman’s intimate life.

Bios

Colette Courtion
CEO & Founder

Colette Courtion has spent more than 12 years working in beauty and with medical aesthetic technologies. However, it was her personal experience of becoming a mother that led her to start Joylux, a menopausal health platform that provides home-use solutions for women. She was recently named by Inc Magazine to their prestigious Top 100 Female Founders list. Prior to founding Joylux, Colette was CEO of JeNu, the first home-use anti-aging device using ultrasound technology. Prior to JeNu, Colette launched Calidora Skin Clinics, a leading anti-aging chain of skin clinics in the NW. Colette began her career in finance at PepsiCo and Maveron (a Seattle venture capital firm) before heading to Starbucks. As a marketing executive for Starbucks, she was responsible for creating and patenting the Duetto Card, named by Business Week as 2003’s Best Product of the Year, while running the largest and most successful retail store value card and loyalty program in the world, the Starbucks Card. She earned a BA in economics from the University of Washington and an MBA from the Graziadio School of Business and Management at Pepperdine University.

Dr. Sarah de la Torre
Ob-Gyn

Dr. Sarah de la Torre is a board certified Ob-Gyn and women’s wellness expert who has been in conventional Ob-Gyn for 20 years and has additional specialized accreditation in Functional Medicine. She was a partner in a private group practice for over 15 years where she excelled at caring for women of all ages. She has delivered over 3,000 babies and has helped countless women have successful pregnancies and improved their gynecologic health. Dr. de la Torre is on the Clinical Teaching Faculty at the University of Washington School of Medicine, has spoken internationally and is a published author of clinical and research articles in women’s health. She is a certified NAMS provider and a Fellow of ACOG.  



Products

cleansHER
A soft, gentle wash that blends 8 key natural antioxidants found in aloe leaf and mandarin orange with arginine, a natural amino acid, to help cleanse and freshen your delicate, intimate skin. Unlike most cleansers, this 100% aloe-based wash contains no water, only powerful and clean ingredients to keep delicate skin clean and fresh.

cleansHER

$
25.00
Description:
A soft, gentle wash that blends 8 key natural antioxidants found in aloe leaf and mandarin orange with arginine, a natural amino acid, to help cleanse and freshen your delicate, intimate skin. Unlike most cleansers, this 100% aloe-based wash contains no water, only powerful and clean ingredients to keep delicate skin clean and fresh.
Details:
Aloe Barbadensis Leaf Extract (aloe vera), Glycerin (vegetable), Leuconostoc-Radish Root, Ferment Filtrate, Saccharomyces Ferment, Panthenol (vitamin B5), Caprylyl Glycol, Xanthan Gum, Citrus Nobilis (Mandarin Orange) Peel Oil, Lactic Acid, Arginine, Phytic Acid
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vFit

Ob-Gyn-designed, Joylux's patented vFit device uses gentle heat and red-light technology to stimulate tissue and encourage blood flow for better pelvic floor health. Experience enhanced strength, sensation, natural lubrication, and overall sexual function from the privacy of home at an affordable price.

vFit

$
495.00
Description:

Ob-Gyn-designed, Joylux's patented vFit device uses gentle heat and red-light technology to stimulate tissue and encourage blood flow for better pelvic floor health. Experience enhanced strength, sensation, natural lubrication, and overall sexual function from the privacy of home at an affordable price.

Details:
vFit is the first and only intimate wellness solution using red lights (LEDs), gentle heat and sonic technology for menopausal women. Use with Joylux Photonic Gel for best results.
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revitalizHER

An intense hydrating serum packed with powerful antioxidants, omegas, and 14 essential vitamins found in natural ingredients. Their proprietary blend of coconut, seabuckthorn, and jojoba oil—combined with mandarin orange, beeswax, and vitamin E—shields against dryness and nourishes the tissue.

revitalizHER

$
65.00
Description:

An intense hydrating serum packed with powerful antioxidants, omegas, and 14 essential vitamins found in natural ingredients. Their proprietary blend of coconut, seabuckthorn, and jojoba oil—combined with mandarin orange, beeswax, and vitamin E—shields against dryness and nourishes the tissue.

Details:
Key Ingredients: Coconut Oil, Sea Buckthorn Oil, Beeswax, Jojoba Seed Oil, Vitamin E, Vitamin C, and Mandarin Orange Peel Oil
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refresHER

A deodorizing mist that combines the power of aloe with witch hazel leaf to combat sweat, reduce odor and freshen your most intimate area, even when you're on the go.

refresHER

$
20.00
Description:

A deodorizing mist that combines the power of aloe with witch hazel leaf to combat sweat, reduce odor and freshen your most intimate area, even when you're on the go.

Details:
Aloe Barbadensis Leaf Extract (aloe vera), Saccharomyces Ferment, Glycerin (vegetable), Leuconostoc-Radish Root, Ferment Filtrate, Panthenol (vitamin B5), Caprylyl Glycol, Water (Aqua), Hamamelis Virginiana (Witch Hazel) Leaf Extract, Citrus Nobilis (Mandarin Orange) Peel Oil, Lactic Acid, Arginine, Phytic Acid
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retailers

Amazon

press releases

Press articles

Bustle
An OB/GYN On The Vaginal Exercises That Will Transform Your Sex Life
Even if you aren't the biggest fan of exercise, it probably won't take much convincing to give your vagina a workout. Not only does it feel good to pay attention to this area of your body by making little moves throughout the day, but it can also improve your sex life too.
Fast Company
This vaginal device company promises to fix women's sex lives
Highlights company, industry and our product

testimonial

"vFit: Gentle heat, low-level red light, and sonic technology rejuvenate vaginal tissue—in effect, doing your Kegels for you!"
Jancee Dunn
Journalist
"An at-home device called vFit ($495) also works to relieve dryness by emitting LED light and heat to internal tissue, which encourages blood flow and aids in natural lubrication."
Brittany Burhop Fallon
Beauty Director
I’m 67 and had a complete hysterectomy at 32. As I aged I began to have problems with severe dryness and itching. I purchased the revitalizHER as soon as it became available along with the gel so I’ve had it several years now. While my issues improved they were still bothersome at times. I purchased this serum and have now been using it nightly before bed for several weeks. The difference it has already made is unbelievable. It has worked wonders! I cannot thank you enough for developing this serum. You guys are amazing!
Anonymous
Saved Me!