With a MBA in Business from Harvard, a BS in Business Administration and Management from University of California’s Haas Business School, and 20 years of experience founding and managing top brands across the health, food, and beverage industries, Jeremy Adams was well-poised to disrupt yet another market. He started his career as a strategy consultant for large CPG companies as well as managing brands at Unilever (e.g., Dove) before leaving to run Marketing and Innovation for natural and organic beverage companies (e.g., Pom Wonderful and GT’s Kombucha) over a decade ago. Jeremy has spent the last 4 years as an entrepreneur, building his own brands he’s passionate about. Two companies he’s founded and now CEO of are Adapted Nutrition (A fast-growing clean keto supplements brand) and Kinderfarms, a company that’s disrupting the health and wellness products category for families by providing better-for-you alternatives. As a CMO for a number of natural and organic products pioneers, Jeremy always sought out opportunities where he felt like he could make a positive difference in the world. As a new Dad, who almost lost his wife and daughter in childbirth, he made what turned out to be an easy decision, to re-prioritize his life and go out on his own to ensure that he had more time with his daughter. His story with Kinderfarms is a very personal one. After making a 2 AM trip to the store for an emergency rehydration product for his young daughter one evening, Adams noticed that the Oral Electrolyte Solution he purchased was full of artificial sweeteners, flavors and colors – Sucralose, Acesulfame Potassium, Yellow #6, Blue #1, Red #40 – ingredients that he wouldn’t want to take himself, much less give to his daughter. It was then Jeremy decided to found Kinderfarms and entirely revolutionize the outdated standards of OES products. Prior to the creation of Kinderfarms in 2018, Adams founded Adapted Nutrition (2016), a leader in clean and keto nutritional supplements, and co-founded BeyondBrands (2016), an influential consulting firm focused on creating and incubating the next generation of conscious businesses. Adams has taken on many other highly influential roles at Brita, Unilever, Clorox, Axe, Q-tips, Boxed Water, Bossa Nova Superfruits, Cuties Clementines, and GameChanger Products. These positions include CEO, CMO, Senior Strategist, and General Manager. Over the years, Adams’ contributions to this wide range of companies have resulted in brand recognition at the Effie Awards, Webby Awards, Pentawards, and CPMA Best New Product Awards.