Klei Beauty

Klei is a female-founded self-care brand, committed to sustainability, promoting self-love, and giving back to their Brooklyn community

Company overview

Date Established:
2017
Description:
Klei is a female-founded self-care brand, committed to sustainability, promoting self-love, and giving back to their Brooklyn community
Founder:
Founders:
Valerie Smith
,
,
Headquarters:
Brooklyn, NY
Industry:
Beauty
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about

Klei is a Brooklyn-based self-care company committed to sustainability, promoting self-love, and giving back to the community. 10% of profits are donated to Brooklyn community organizations like The Brooklyn Community Foundation, Brooklyn Community Services and Brooklyn Neighborhood Improvement Association to strengthen neighborhoods and increase opportunities for youth.


Klei believes that taking care of the self should never be at the expense of others. For this reason, Klei products are 100% cruelty-free, water-free, natural, and recyclable. Klei caters to all types of skin concerns and its collections are comprised of natural skincare, bath and body products and gift sets.

founding story

Klei was started in 2017, while Valerie was working as a buyer and planner in the fashion industry in NYC. Valerie rediscovered her childhood joy of creating natural products as a way to escape the stress of her fashion career, creating clay masks after work and on the weekends, and growing Klei through wholesale accounts. Klei's founding principles of being earth-friendly and low-waste were inspired by Valerie's time in the fashion industry, and her frustration with the wasteful production process that is so common throughout the industry.

Bios

Valerie Smith
Founder & CEO

Valerie's background is in the Fashion industry, as a buyer and planner. Her experience within the industry motivated her to start Klei, a company focused on sustainability and being customer-centric. 

She currently lives in Brooklyn, NY with her husband and pup, and is expecting their first child, due in August.

Products

KLEI SOFTEN COCONUT MILK & LAVENDER FOAMING BATH SOAK
Soften and pamper with this decadent and soothing coconut milk bubble bath. A coconut-based foaming powder is blended with coconut milk to moisturize and soften, and epsom salt to soothe aches and pains. The grounding scent of coconut and lavender calms the mind and soothes the senses.

KLEI SOFTEN COCONUT MILK & LAVENDER FOAMING BATH SOAK

$
30.00
Description:
Soften and pamper with this decadent and soothing coconut milk bubble bath. A coconut-based foaming powder is blended with coconut milk to moisturize and soften, and epsom salt to soothe aches and pains. The grounding scent of coconut and lavender calms the mind and soothes the senses.
Details:
Ingredients: Cocos Nucifera (Coconut) Milk Powder (contains tree nuts), Magnesium Sulfate, Sodium Bicarbonate, Sodium Lauroyl Sarcosinate, Sodium Chloride (Dendritic Salts), Lavandula Angustifolia (Lavender) Oil, Cinnamomum Camphora (Ho Wood) Oil, Cocos Nucifera (Coconut) Oil, Cedrus Atlantica (Cedarwood) Bark Oil
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KLEI CALM SPEARMINT & LAVENDER FLORAL FACIAL STEAM
A refreshing blend of florals and herbs, this relaxing facial steam calms the mind while opening and cleansing the pores, prepping your face for further treatment. The Calm Spearmint & Lavender Floral Facial Steam can also be used as a bath soak!

KLEI CALM SPEARMINT & LAVENDER FLORAL FACIAL STEAM

$
28.00
Description:
A refreshing blend of florals and herbs, this relaxing facial steam calms the mind while opening and cleansing the pores, prepping your face for further treatment. The Calm Spearmint & Lavender Floral Facial Steam can also be used as a bath soak!
Details:
Ingredients: Lavandula Angustifolia (Lavender) Flower, Mentha Virdis (Spearmint) Leaf, Matricaria Recutita (Chamomile) Flower, Rosmarinus Officinalis (Rosemary) Leaf, Rosa Centrifolia (Rose) Flower, Juniperus Communis (Juniper) Fruit
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KLEI RELAX LAVENDER & COCONUT BODY SCRUB
Get radiant & glowing skin with this calming body scrub. Softening shea butter and moisturizing safflower oil are blended with sugar to gently exfoliate, leaving the skin feeling soft and smooth. Relax with the calming scent of coconut and lavender.

KLEI RELAX LAVENDER & COCONUT BODY SCRUB

$
28.00
Description:
Get radiant & glowing skin with this calming body scrub. Softening shea butter and moisturizing safflower oil are blended with sugar to gently exfoliate, leaving the skin feeling soft and smooth. Relax with the calming scent of coconut and lavender.
Details:
Ingredients: Sucrose, Carthamus Tinctorius (Safflower) Seed Oil, Cetyl Palmitate, Sorbitan Palmitate, Sorbitan Olivate, Butyrospermum Parkii (Shea Butter), Lavandula Angustifolia (Lavender) Oil, Cinnamomum Camphora (Ho Wood) Oil, Cocos Nucifera (Coconut) Oil, Cedrus Atlantica (Cedarwood) Bark Oil, Illite (French Green Clay)
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SOOTHE SELF-CARE SET
This $56 value gift set includes: Soothe Rose & Coconut Milk Bath Soak Soften your skin with this nourishing botanical bath soak. A mineral-rich base of Dead Sea salt is blended with coconut milk to soften and pamper, and French rose clay to soothe and balance skin. Soothe Rose & Coconut Body Scrub Get radiant and glowing skin with this decadent body scrub. Softening shea butter and moisturizing safflower oil are blended with sugar to gently exfoliate, leaving the skin feeling soft and smooth.

SOOTHE SELF-CARE SET

$
48.00
Description:
This $56 value gift set includes: Soothe Rose & Coconut Milk Bath Soak Soften your skin with this nourishing botanical bath soak. A mineral-rich base of Dead Sea salt is blended with coconut milk to soften and pamper, and French rose clay to soothe and balance skin. Soothe Rose & Coconut Body Scrub Get radiant and glowing skin with this decadent body scrub. Softening shea butter and moisturizing safflower oil are blended with sugar to gently exfoliate, leaving the skin feeling soft and smooth.
Details:
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retailers

Amazon
Crate & Barrel
Foxtrot Market
Nordstrom
Verishop

press releases

Press articles

Marie Claire
I'm a Fashion Editor Whose Beauty Routine Is Totally Plastic-Free
Eco-friendly beauty product round-up featuring the Klei Cleanse Coconut Milk & Rice Bran Foaming Face Wash
The Zoe Report
This $28 Floral Face Steam Is Exactly What Your Skincare Routine Is Missing
Benefits of facial steaming, featuring Valerie, founder of Klei, and the Calm & Uplift floral facial steams.
Global Cosmetic Industry Magazine
Klei Undergoes Eco-friendly Brand Refresh
Klei, a beauty line comprising sustainably crafted beauty products, has debuted a new brand look focused on eco-friendly packaging with a "subtle 70's edge."

testimonial

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