Brooklyn, New York (September, 2021) - As of September 2021, Brooklyn self-care brand Klei Beauty will be offered at all Anthropologie retail locations in the United States. Available for purchase will be Klei’s three sea salt and floral bath soaks: Relax, Soothe and Uplift. Each bath soak offers an indulgent self-care experience and is formulated with natural botanical ingredients. All three soaks will be priced at $28 USD.
Relax Lavender & Aloe Vera Bath Soak
- $28 USD
- A mineral-rich base of Dead Sea Salt is blended with calming Lavender for a truly relaxing experience. Aloe Vera softens, and French Green Clay helps to draw impurities from the skin. The grounding scent of lavender and cedarwood calms the mind.
Soothe Rose & Coconut Milk Bath Soak
- $28 USD
- A mineral-rich base of Dead Sea Salt is blended with Coconut Milk to soften and pamper, and French Rose Clay to soothe and balance skin. Find stillness with the soothing scent of coconut and rose petals.
Uplift Citrus & Lavender Bath Soak
- $28 USD
- A mineral-rich base of Dead Sea Salt is blended with Coconut Milk to soften, and French Yellow Clay to exfoliate and renew skin. The citrus and lavender scent helps to focus your mind and uplift your spirits.
Klei Beauty was founded in 2017 in Brooklyn, New York by Valerie Smith. At the foundation of Klei’s ethos is sustainability. Smith began developing her line of skincare solutions and self-care tools using viable production and packaging methods after working in the fashion industry and witnessing an enormous amount of waste. Klei’s skincare and self-care products include bath soaks, face masks, botanical treatment oils, body scrubs and facial steams. Each product is all-natural, water-free, packaged in glass and recyclable materials, and cruelty-free. 10% of each Klei online sale is donated to three Brooklyn non-profit organizations - the Brooklyn Community Foundation, Brooklyn Community Services and Brooklyn Neighborhood Improvement Association.
Klei’s introduction to Anthropologie will be the first time that a major retailer has carried Klei nationwide. A larger Klei assortment will also be available to purchase at www.anthropologie.com, and will include Klei's body scrubs, bath gift sets, and foaming coconut milk bath soak.
Previous partnerships include Urban Outfitters online, Nordstrom’s Holiday 2020 Pop-In and Crate & Barrel’s limited introduction of a bath & self-care category.
Klei has been covered by publications such as Refinery 29, Well + Good, Southern Living, SELF, Marie Claire, The Zoe Report, POPSUGAR and more.